Candid

JUNE 4, 2024

In the 2021 New York City municipal elections, low-propensity voters who were engaged by nonprofits providing support and services in their communities and therefore seen as trusted messengers turned out at double the rate of those who were not. Here we’ll share what we’ve learned through a series of conversations with our grantee partners.

New York 64

New York New York City Issue Poll 64

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Nonprofits Source

APRIL 3, 2024

Cost per acquisition, which is the cost of attaining each member via marketing materials The volume of social interactions, which is the total interactions you get on social media (e.g. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

Retention 99

Retention Gift Donor Pledge 99

Bloomerang

MAY 22, 2024

This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

Storytelling 81

Storytelling Digital Integration Blended 81

AccelEvents

DECEMBER 6, 2021

The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay. Continue the Conversation After Your Event. Boost Sales Efficiency Using Data to Inform Conversations with Customers and Prospects.

Management 96

Management Virtual Registration Integration 96

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Interactive.

Audio 80

Audio Podcast Content Phase 80

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Boost Email Engagement.

Online 100

Online Fundraising Benchmark Adwords 100

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Conversion: The client returns to your site to complete their registration and receives an automated confirmation email from your organization.

Map 52

Map Digital Business Marketing 52

Get Fully Funded

JANUARY 5, 2024

Give your nonprofit more chances to interact with donors by asking every existing donor to opt in to receive texts from your organization. Along with texts’ speed and unparalleled open rates , one of the biggest benefits of text marketing is how easy it is for your recipients to respond quickly and directly.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Second, we must then explore Tracking Cookies: files containing anonymous data that identifies website visitors through their activity on your website. in the higher education space and only 1.0%

Rate 122

Rate Conversation Websites Track 122

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Generosity score.

Software 105

Software Management Donor Guide 105

Bloomerang

NOVEMBER 10, 2023

These core team members may also interact with other staff members to push certain initiatives forward. In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Send a survey if you don’t hear back. Make one last phone call.

Gift 102

Gift Raise Guide Relationship 102

Qgiv

JULY 28, 2021

If you’re tracking website interactions with Google Analytics, you can see how many of your users used a mobile device to view your website during the duration of your social campaign. Divide the number of unique visitors by your online donations to determine your conversion rate. How much work is ahead of me?

Mobile 52

Mobile Question Data Help 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Transactional : Higher opportunity for increased traffic and conversions*. Apply a discount rate from 10% to 90% for each category accordingly.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Transactional : Higher opportunity for increased traffic and conversions*. Apply a discount rate from 10% to 90% for each category accordingly.

Search 52

Search Grant Organization Voice 52

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

Goal 52

Goal Tips Review Map 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 90

Software Free Tools Adobe 90

Media Cause

JULY 11, 2023

By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Consider the various touchpoints and interactions they have with your nonprofit. Monitor Open Rates. Track Click-Through Rates (CTR). Observe Conversion Rates.

email 52

email Service Marketing Metrics 52

CauseVox

MARCH 1, 2024

It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic.

Audience 82

Audience Donor Survey Demographics 82

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

Test 52

Test email Spam United States 52

Nonprofits Source

NOVEMBER 7, 2023

Take a look at your target audience’s time zone and reference research on engagement rates based on publishing times. Track reliable results. The most comprehensive results are tracked using a large amount of data. Create interactive engagement opportunities Use your social media to go beyond posting static, one-sided updates.

Social Media 52

Social Media Media Build Social 52

TechImpact

SEPTEMBER 22, 2014

Understanding what pages on your website are most trafficked is key to increasing conversion rates, and knowing what posts on your blogs are getting the most page views helps your nonprofit further focus its content. But what about your nonprofit’s social media feeds? The app is most effective with the English language, though.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give.

Profile 92

Profile Software Nonprofit Donor 92

Connection Cafe

APRIL 7, 2020

If you haven’t identified these website goals and tracked them in Google Analytics to determine when, where, and how often they’re occurring, you’ll never know how your website is truly performing. A Google Analytics goal is any action someone may take on your website that your organization considers a conversion (a win!).

Analytics 35

Analytics Google Goal Track 35

Achieve

APRIL 28, 2022

Keep track of your online donors. . Show your appreciation with an interactive virtual event. Answer: Diversify how, when, and why you interact with your donors and potential donors. . If you try to take on too many channels, you can lose track of your engagement and dilute the impact you have on followers. . donor data.

Donor 59

Donor Tips Online Gift 59

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations. Impressions.

Grant 98

Grant Google Problem Analytics 98

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

The Science Behind Engaging your Supporters

JUNE 10, 2019

Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. On a small mobile screen, the more content being displayed, the smaller and harder to interact with it becomes.

Mobile 61

Mobile Donation Rate Conversation 61

Qgiv

APRIL 9, 2024

This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments! Interactions. Interactions on social media include every click, share, and comment your posts receive from other accounts. Conversions.

Social Media 52

Social Media Media Guide Social 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. Average click-through rate (CTR) of 3.4%.

Ideas 111

Ideas Donation Online Strategy 111

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. It can be even more challenging when you’ve hit a wall in your acquisition efforts.

Donor 89

Donor Social Media Websites Content 89

Classy

MAY 6, 2021

Specifically, this change requires that apps in the App Store provide a prompt to iOS 14 users if they’re doing any “tracking” activity. Apple’s AppTrackingTransparency framework prohibits certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. Tracking Transparency.

Track 71

Track Facebook Nonprofit Data 71

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse.

Analytics 169

Analytics Language Associations Case Study 169