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Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Subscribers to your emails are much more likely to open and read your messages if they’ve recently interacted with your organization during an event or given you money.

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Case Study: How Digital Sales and Marketing Agency IMPACT Empowered Their HubSpot Customers with an Interactive Virtual Event

AccelEvents

IMPACT ultimately decided to host an interactive virtual event for their customers called HubSpot Training Day. We were happy to hear that IMPACT’s HubSpot Training Day exceeded its attendance rate compared to previous in-person events, with nearly 1,000 attendees joining sessions. ” Final Thoughts.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Findings are below.

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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

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How to gather high-quality nonprofit client feedback

Candid

Follow-up questions might ask about specific aspects of the service or clients’ interactions with the nonprofit. Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions. Conversational marketing can increase conversion rates by up to 45%. Chatting is efficient, it’s convenient, and your organization can have a written record of the conversation as well as analytics regarding the interactions.

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