Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

” Content curation is sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Jarche mentions some techniques from three different curators on how to add value. Validation: Knowing your sources and their level of expertise.

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Content San Francisco Technique Skills 123

Byte Technology

JANUARY 12, 2017

Fortunately there’s help in the form of tools and techniques that make the whole process considerably less painful for the blogger. Here are six ways to streamline your content ideas and make sure you’re hitting the right buttons of interest for your readers. Google Trends.

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WordPress Trend Reddit Blogger 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Thorough understanding leads to big ideas. There are tons of ideas that you can shop on Meta (Facebook) Ads Library.

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Lesson Fundraising Digital Test 59

Forum One

APRIL 13, 2021

Within an increasingly complex digital landscape, particularly in light of the global pandemic, institutions rely on content strategists to use curatorial techniques and principles to bring their collections to virtual audiences. What does your collection represent? Fostering audience relationships.

Library 74

Library Museum Content Digital 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

On New Year’s Day, I heard a story on NPR about some research on instructional techniques used by many college professors – the lecture and how it is less effective in an age information abundance. This gave me an excuse to look at different types of peer learning exercises and facilitation techniques.

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Experiment Learning Create Exercise 116

Forum One

AUGUST 24, 2021

Alongside conversations about research ethics, forecasting challenges through risk planning is an effective way to mitigate future roadblocks. If you are experiencing a delay in research approval, are there other existing data sources such as web analytics that can be used to help answer a research question? Ongoing challenges remain.

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Audience Research Change Sample 66

CauseVox

MAY 9, 2023

But ChatGPT’s deep learning techniques allow it to create optimized subject lines for any email. Sparks Ideas to Get You Started : If you’re not sure what to say to your community in an email, ChatGPT can help with that as well. For a human, learning the art of writing subject lines might take years of trial and error.

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Examples email Communication Language 84

NetWits

NOVEMBER 24, 2010

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. The increasing popularity of social networking, blogs and social media on the web validates this point nicely – People are talking about you, but is your nonprofit listening to them?

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Social Media Media Social RSS 171

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. 337. I was also an early member of Netsquared Community , another one of Marnie’s brilliant ideas that rocked the field. Conversational Key Note. These ideas are illustrated in the slides below.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2007

Last night I had the pleasure of joining a conversation with WOW2 over at edtech. We talked about Cambodia and one of the questions was (an excellent one), what do teachers need to think about if they are doing an over the web collaborative project with a classroom in the developing world. How do you know if a charity is legit?

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Reflection Conversation Develop Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The overall goal was to provide participants with a combination of insights and practical tips to help them be effective. This face-to-face master class and mini-workshops will be followed with a smaller peer learning group that will meet regularly to compare notes as they put the ideas into practice. Masters of relationship marketing.

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Social Media Effective Media Social 100

Museum 2.0

AUGUST 16, 2010

Come up with ideas, both crazy and practical, for how you might redesign the exhibit to improve its shareability. When you're done, go on a tour of the "redesigned" vision for the museum with your colleagues, sharing your new creative ideas. The result would be a web of connections or pathways to follow through the gallery.

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Museum Technique Taiwan Social 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2015

We both had a front row seat at start of the Web Industry (back then we called it “New Media”), helping to shape how people use new digital technologies. This book is a manifesto for mindset change in our sector, raising the conversations about the importance of self-care. Stress reduction techniques.

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Alaska Nonprofit Internet Exercise 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 26, 2011

Kicking off Wednesday’s activities will be Pulitzer Prize winning author Sheryl WuDunn ( Half the Sky ), who will be leading a keynote conversation with Laura Pincus Hartman of ( Zynga.org ) and Pierre Guillaume Wielezynski, the Head of Web at the World Food Programme. We’ll tweet our results after Memorial Day weekend.

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Game Change Learning New York City 104

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea.

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. This requires engaging in a conversation.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

We also know that the distance separating the web and television is narrowing. Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. You might think of Facebook as an important social network, but it is now also the third most popular video site on the web.

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Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Their online services department is in charge of web site presence, email messaging, and social networking. Others have a different take.

Story 90

Story Platform Build Organization 90

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. Generative AI promises to add conversation, depth, and individualized support to those interactions across a variety of areas.

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Tech Gartner Online Platform 221

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Photo by Bradlauster Note from Beth: One of the things I love about blogging is the conversation in the comments because it always leads to understanding, insights, and learning. Many nuances and constraints have been applied to Surowiecki’s original ideas, and examples advanced wherein the ideas work more or less effectively.

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Aggregator Model Leadership Method 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Certainly, nonprofit marketers could use it in the marketing channels and customer relationship blocks to set up a hypothesis and do experiments – and use what they learn to get better results. A/B testing is one technique and you don’t have to be a math genius to apply it. Here’s some more ideas.

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Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” The group’s leader is Martin Brookes , a British economist at a hedge fund, who got the idea after a phone call. “A big U.K.

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Data Help Measure Analysis 109

Care2

MAY 20, 2012

I hadn’t given it much thought until one of my favorite charities tried a similar Facebook Timeline idea out on me, and now it’s seems like such an obvious strategy for every nonprofit. The two step technique was simple to execute, here’s how BeTheMatch did it. For someone else, if we match, it surely will be.

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Facebook Marketing Cancer Channel 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2009

We facilitated over 200 nonprofit techies ( editoral advisory group , subject matter experts , and wiki members ) who contributed ideas, writing, copy-editing, lesson plans, presentations , and knowledge to build an impressive social media knowledge resource for the community. What are some tips and techniques? November 1-15th).

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Remix Help Wiki Social Media 93

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale. Every time I present or facilitate a workshop, I review the web sites and social media ant trails (social media properties) of participants. . Ant Trails As Learning Opportunities.

Social Media 87

Social Media Game Media Social 87

Museum 2.0

APRIL 1, 2009

On Monday, I gave the keynote at the Museums in Conversation conference in Tarrytown, NY. Greed, because creative greediness motivates us to hunt down and steal the best design techniques the world has to offer, and generosity, because giving those great ideas and applications away is the only way to change the larger cultural landscape.

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Museum Conversation Columbus Local 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. ” She also uses Google Alerts to monitor the conversation and will address important conversations promptly.

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Social Media Integration Media Case Study 100

Qgiv

JUNE 23, 2021

Your nonprofit’s fundraising team should be consistently using your data to improve your techniques! Removing those obstacles will boost your conversion rates, which means you’ll attract more donors and raise more money. . Ensure you allow comments and actively participate in the conversation. Understand the Giver’s Journey.

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Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). What type of customer support are you looking for?

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2012

Youtube blocked access to the offensive video in two of the countries in turmoil, Egypt and Libya , but did not remove the video from its Web site. It is also raising questions about censorship on the Internet. ” Widad E.

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Tunisia Reflection NGO Libya 104

Connection Cafe

DECEMBER 15, 2017

If you haven’t already, it is time to come to terms with the idea of paying your best social channels for premium visibility. So, think about how you can communicate impact and add value to your conversations on social. You also want to drive cost per email down along with increasing donor conversations via email and social.

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Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. The target audience is people who work for nonprofits. The key here is actionable data.

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2008

I recently discovered a blogging work flow tool called Zemanta , that according to its web site. Sarah Peretz, Read/Write Web has a more detailed description of how it works and the features.). Sometimes I get an idea based on a pattern analysis or connecting several seemingly unconnected posts/ideas together.

Tools 50

Tools Product Work Help 50

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. Two or three years ago, you could have a conversation out in the open and have people organically join in. By Amy Sample Ward, Membership Director, NTEN.

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Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I'm passionate about listening - the skills, tools, techniques, and how it translates to continuous improvement of strategy and understanding the value it provides to organization's mission. URLs for your blog, web site, online community. List 3 specific sub-topics or related ideas 4.) Program, services, and event names.

Literacy 75

Literacy Skills San Francisco Adwords 75