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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Watch Video.

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Evaluating Your Board Meeting Agenda to Boost Productivity

Achieve

The agendas you create for your board meetings will act as the roadmap for your meetings, letting everyone know what will be discussed and how they can best contribute to the conversation. If you’re looking for ways to evaluate your current agendas and optimize them for efficiency, you’ve come to the right place!

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How To Write A Nonprofit Mission Statement in 7 Steps (Plus 10 Great Examples)

Neon CRM

Two Signs Your Mission Statement Needs to Be Updated Experts recommend re-evaluating your mission statement every three years. There Has Been a Change In Your Nonprofit’s Scope Over time, technology, politics, and culture will impact your mission and how you approach it. Here’s an example. Take, for example, “we do.”

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Now is the time… ask us how.

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Why Empathy is the Key to Outstanding Leadership in Nonprofit Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Joan Garry and I had the joy of collaborating on this article together based on a conversation we had recently. Recently, we have been exploring a fascinating topic that is not only close to our hearts, but very timely due to burnout in the nonprofit sector – empathetic leadership. That’s a huge leap in the right direction!