Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Many eyes make for light work.

International 98

International Program Ideas Data 98

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Gyrus

OCTOBER 20, 2016

The Power of Free Learnings – Non-SCORM Content. In the modern world, we have access to a wide-variety of free content. There are devoted websites that provide free E-Learnings and there is even a virtual Galaxy full of compliance offerings and operational tutorials on video hosting sites such as YouTube.

Content 64

Content Free Learning Evaluation 64

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

Stream 52

Stream Content Virtual Product 52

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 127

Social Media Accessibility Media Social 127

Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. These call-to-action boxes break up written content with a clear and relevant email request. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. Consistent publication of fresh content to a blog or website.

Social Media 274

Social Media Media Hints Social 274

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 85

Donor Social Media Websites Content 85

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. Video engagement is skyrocketing on Facebook.

YouTube 28

YouTube Video Facebook Cisco 28

Media Cause

OCTOBER 11, 2023

Account Management Through its account management services, TikTok connects you with content creators. Keep in mind that this feature is currently in beta testing, so it may still be a little buggy. Best Practices for TikTok Content Creating a successful TikTok page takes time and commitment.

Marketing 59

Marketing Fundraising Social Media Video 59

Nonprofit Tech for Good

FEBRUARY 20, 2012

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Practice 238

Practice Avatar Hints Tutorial 238

AccelEvents

MARCH 10, 2021

Should you opt for a streaming platform like Youtube or social media, or would an event technology better suit your needs? Common streaming platforms used for online events include Facebook Live , Periscope , IBM’s Video with Watson , Livestream , Youtube , Instagram Live , Intercall , or platforms like Zoom and Microsoft Teams.

Stream 78

Stream Platform Synchronous Virtual 78

NonProfit Hub

NOVEMBER 12, 2014

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year. Decide where your content will live.

Calendar 49

Calendar Content Track Marketing 49

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). Google+ is definitely growing on me.

Calendar 196

Calendar Google Organization Plugin 196

Whole Whale

MAY 12, 2020

put our servers to the test?) If a page like this doesn’t exist, consider creating a new content page around it that is SEO optimized for the topic. This will give them more functionality and engaging content that doesn’t force people to leave their site and it gives you downloads. Repurpose your content on YouTube as a video.

Podcast 59

Podcast Audio Feeds YouTube 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2006

Test the widgets as if you were a user and make sure the interface is easy to use for them. Anyway, also wanted to test another alternative to YouTube video hosting. Revver supposedly pays you for content. This isn't intitutive. so this might be another reason why the message widget isn't be used by blog visitors.

Widget 50

Widget Test Screencast Alternative 50

AccelEvents

MARCH 10, 2021

Should you opt for a streaming platform like Youtube or social media, or would an event technology better suit your needs? Common streaming platforms used for online events include Facebook Live , Periscope , IBM’s Video with Watson , Livestream , Youtube , Instagram Live , Intercall , or platforms like Zoom and Microsoft Teams.

Stream 52

Stream Platform Synchronous Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

  As part of the preparation, we surveyed participants for their burning questions and that's how I created the content. I stumbled upon this engaging YouTube video that Steppenwolf.    This seems like a no brainer for theatre companies or museums who want to dip their toes into FourSquare to test it.  

YouTube 95

YouTube Badge Museum Mashup 95

Nonprofit Tech for Good

APRIL 2, 2012

Pin your own website and blog content, but only if it pulls up a good photo! Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo. Step Three :: Review Pin and Test Link. e-Newsletter. Step Two :: Pin It! Add quality descriptions to your Pins.

Practice 258

Practice Avatar Hints Nonprofit 258

Qgiv

APRIL 23, 2021

At higher plans, you also gain email testing tools, real-time analytics, access to a wider collection of email templates, and more. You can opt for free livestreaming with Facebook Live or YouTube Live or a paid subscription with a livestreaming software company. YouTube Live. Request a demo and take our tools for a test drive!

Software 52

Software Management Broadcast YouTube 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

The Fundraising Authority

MAY 8, 2021

Google Ads put ads on search results pages and Google properties like YouTube. We recommend selecting a lower limit as you'll need to leave some budget for testing. You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests.

Grant 152

Grant Google Search Application 152

Media Cause

JUNE 28, 2021

Researching which social platforms your audience uses and what types of content they consume can make a huge difference. You can test a couple of different tactics to see which one works best. Search ads are where your campaign goals meet your website content. YouTube and Spotify both offer easy solutions to ad buying.

Practice 59

Practice Audio Nonprofit Search 59

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Interaction (are people sharing our content? Name: Danielle Brigida. Website: www.nwf.org.

Social Media 190

Social Media National Interview Examples 190

Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52

Adwords Campaign Search Headline 52

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. Two-thirds of Americans get at least some of their news on social media and those platforms prioritize video content because it commands attention. Compelling videos center people.

Video 43

Video Create Guide Camera 43

AccelEvents

SEPTEMBER 7, 2020

Similarly, live streaming, even through Facebook Live or YouTube Live, can deliver keynote addresses and presentations directly to the audience. But, if they pay a little more, or register for a particular ticket type, they will have access to exclusive content. Going online doesn’t change any of that. Offer free admission.

Virtual 98

Virtual Guide Registration Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2009

You'll have access to the chat transcripts and the content over at the WeAreMedia wiki. Amy Sample Ward has a great post about the WeAreMedia Webinar here. A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program.

Game 95

Game YouTube Vlog Change 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

More than 24 hours of video is uploaded to YouTube every minute, and there are as many people over 55 watching video on YouTube as there are under 18. Test, but be careful. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully. Utilize YouTube Annotations.

Video 106

Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

For arts organizations social media can be a highly effective, not-so-secret weapon to share content with the public, build audiences, fundraise and create community – especially with younger constituents. Tried and True Platforms. Management attitudes. Making small “bets” and urging funding for those that work is a winning strategy.

Social Media 106

Social Media Arts Social Attitude 106

CauseVox

MAY 4, 2021

This helped us to test out all our materials and make sure everything was as easy as possible for fundraisers. It’s easy to tune out when it comes to online content, and Zoom fatigue is real. We included content that was recorded and content that was live. Creating An Engaging Program. We had drawings. We had stories.

Minnesota 69

Minnesota Virtual Story Raise 69

Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We We’ve got a playlist of explainer videos on our YouTube channel. Experiment with lighting and do some test shots to make sure your audience will be able to focus on your message. We don’t have the budget for videos.”

Video 98

Video Giving Fundraising Script 98

Nonprofit Tech for Good

APRIL 2, 2012

Pin your own website and blog content, but only if it pulls up a good photo! Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo. Step Three :: Review Pin and Test Link. e-Newsletter. Step Two :: Pin It! Add quality descriptions to your Pins.

Practice 100

Practice Avatar Hints Nonprofit 100

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

You can get information on how many actually open the email and how many click on your content to judge if your subject lines need work. This makes it agile and the perfect place to experiment with your marketing tactics, to run a/b tests and make sure your marketing is the best it can be. Top 5 Nonprofit Youtube Channels.

email 52

email Marketing FAQ Profit 52

Kindful

APRIL 12, 2021

Utilize Facebook, YouTube, Zoom, or your favorite streaming service to allow attendees to participate from the comfort of their couch or home office. Be sure to test all of your links and pages prior to sending the email. Not only will your content benefit from having a focus on gratitude, but you’ll also have fun putting it together!

Virtual 64

Virtual Donor Ideas Newsletter 64

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2010

Imagine sitting around a conference table planning an upcoming project that involves user-generated content. Another thinks that users should not only contribute content but also have a hand in determining how it is used. Scientists design the test questions, steer the data collection, and analyze the results.

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Model Activities Active Activism 98