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Social SEO and the Rise of Alternative Search

Media Cause

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

Content 91
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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

It’s also a great way to humanize and create a personality for your organization through the content you share and the interactions you have with followers. Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO).

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

They look like this: You can also use UTMs to gather information about the campaign and content. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. For example, views of certain pages, particular videos, or downloads of an important file.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable.

Create 169
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How to Create a Content Strategy for Your Nonprofit

Media Cause

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59