Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide.

Google Analytics - Site Search

Connection Cafe

When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it. If you find things that people are searching for, maybe they need to be promoted more heavily on your site.

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Trending Sources

Hack Your Content Marketing With Facebook Interest Lists and Graph Search


One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

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Three Overlooked Elements of Search Engine Optimization

Byte Technology

And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well.

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Building Relationships (and Links) from Natural Content - Search Engine Watch (#SEW)

AFP Blog

Building Relationships (and Links) from Natural Content - Search Engine Watch (#SEW

How to Add Social Media Links to Your Google Search Profile

John Haydon

When supporters search for your organization on Google, you want them to see the best possible results on page one. The post How to Add Social Media Links to Your Google Search Profile appeared first on John Haydon.

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

Eight Steps to Prepare Your Facebook Page for Graph Search

John Haydon

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search. Continue Creating Killer Content.

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[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan?

7 Ways to Optimize Your Facebook Page for Search

John Haydon

When you think about search engine optimization, the first place your mind goes your website. But Facebook is also an important element in any search strategy, for three simple reasons: 1. One common way people use Facebook is for social search engine. Post Killer Content.

Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans (VIDEO)

John Haydon

One of the most critical aspects of an effective content strategy is to understand your audience. When you understand your audience – really get them – your content strategy becomes crystal clear!

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Why is your content strategy failing?


It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.

4 Strategies For Successful Nonprofit Content Marketing


In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits.

How to Hack Facebook Interests Lists for Content Marketing

John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

Worth a Look: Scoop.it Digital Content Tool

Amy Sample Ward

So when Scoop.it , a new content curation platform, hit the web recently, the #CommBuild network seemed like the perfect place to try it out. positions every user as a content curator. You can “scoop” content (add it to your topic page) from the Scoop.it

FB Graph Search – Implications for Brand Pages


“On January 15, 2013 Facebook launched Graph Search, an enhanced search functionality aimed at Facebook users. ” Facebook Graph Search – Implications for Brand Pages from David Jones. Content Strategy Industry Insider Social, In Theory

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Search Engine Optimization Services in Slovakia

Confessions of a Non-Profit Executive Director

Search engine optimization is a set of rules for optimizing you website for search engines and improve your search engine rankings. Index: Store and organize the content during the crawling process found. Review existing content on a website. What is SEO?

Are you ready for Google’s next search algorithm update?

Beaconfire Wire

Because as of April 21st, Google will expand the use of mobile-friendliness as a ranking signal in search results. If you skip this step, Google will penalize your site for duplicate content in addition to penalizing you for your site not being mobile friendly.

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Rank and File: Tips for Improving Your Position on Today’s Search Engines

Byte Technology

If it seems that it would take several PhDs to understand exactly how the big search engines operate—from determining legitimate sites from imposters, choosing to give one site precedent over others in result listings etc.—that’s

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Facebook Graph Search – Five Things Nonprofits Need to Know

John Haydon

Facebook Graph Search is very different from Google search. With Graph Search, you combine a keyword search with friends who’ve shared content on Facebook related to that search. Facebook events will be a primary result that appears in Graph searches.

Do Keywords Still Make a Difference in Effective Website Search Management?

Byte Technology

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. The Semantic Search.

Respect the Rank: Tips for Getting Your Non-Profit Better Results on Google Searches

Byte Technology

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Headers for pages are one main element search engines index and rank.

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Searching Just Got Social for NPOs

NCE Social Media

This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. It means Google+ pages now impact the result people see when they use a search engine like Google to find you. On this page, you’ll want to make sure to include keywords and terms that are similar to your agency website’s content. Search Engine Land.

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Five models of content curation


I’d love you to take a look at this post by Rohit Bhargava: Five Models of Content Curation. Content curation, or the organizing, filtering and “making sense of” information, is a role every association should be focusing on very consciously by now. How do you define content curation?

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How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

When We Go with Accessible Content, Everybody Wins


There are ways to make content more accessible for people with disabilities using adaptive technology, and when we do, other users benefit as well. Without these tools, some users won’t be able to consume the content. Transcription is posted on the page outside of the audio content.

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

How to Use Content Curation To Grow Your Online Presence


However, Google did not have to create all of this content but rather just curate it for others. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. Content Strategy

Search Engine Optimization: The Importance of Meta Descriptions

Confessions of a Non-Profit Executive Director

Although meta data isn’t as much of a factor for search engine optimization and rankings today, meta descriptions still play an important part in on-page SEO. This “ snippet ” of textual content typically appears in the search engine results underneath the headline.

How to Design Your Content Strategy


Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

5 Stats That’ll Change Your View Of Content Marketing Forever


And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Nonprofits over the last decade have further shifted their marketing efforts to the online medium.

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Belfast SEO Company Reviews: Search Engine Optimisation Landscape

Confessions of a Non-Profit Executive Director

Are you ready to learn the secret behind a successful SEO or Search Engine Optimization campaign? What business and website owners need are a better understanding of what their target market wants when they use the search engines, as well as why they need or want it.

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Bing hits search market


Bing.com is Microsoft’s new search site, soft-launched in “preview,” full launch June 4. As I felt about its predecessor Live Search incarnations, I thought I would just say Bing stands for “BING is not Google,” as others have said. For example, I really like the clickable bar to the right of each search result; roll over it, and a Flash-like popup gives more detail without navigating the full page. I’m not ready to give up Google as my default search.

Blog Redesign: The Content You Want

Amy Sample Ward

Redesign topic #1: The Content You Want. For today’s topic, I want to talk about the kind of content that is interesting to you and keeps you coming back for more. Figuring that piece out means that Matt and I will be able to highlight content for you, design the site to feature what you’re after, and even help me write more of the interesting stuff! Focus: What is the content you come here for most? Focus: What elements would make content easiest to find?

What is Search Engine Optimization and Why is it Important

Confessions of a Non-Profit Executive Director

If you are running an online business or website you will have heard of the term, SEO or Search Engine Optimisation. Search engine optimization is a set of rules which can be followed by website or blog owners in order for them to optimize the content provided on their websites.

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

A Recipe for Search Engine Visibility


Improve your website’s visibility with search engines by adding these readily available SEO ingredients. SEO (search engine optimization) efforts can be broken into two basic categories, external and internal. Conversely, internal efforts include structural and contextual changes within the website that are designed to improve the relevance of site content in the eyes of search engines and subsequently.

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How To Get More Online Donations With Content Marketing

Nonprofits Source

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent?

Is Delicious the next Discovery Engine? - Search Engine Watch (SEW)

AFP Blog

Search Engine Watch (SEW) : "f Google is the definitive search engine of today's Internet, and Bing is the 'decision engine,' then it's plausible that the Delicious of tomorrow could be a true 'discovery engine.' You're going to trust the content flagged by your friends, family, colleagues, whoever -- more than whatever content marketers push to you, and more than the results toward which the search algorithms pull you Is Delicious the next Discovery Engine?

5 Tips to Make Your Website Get Better Search Rankings

Tech Soup Blog

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. According to a recent study , the first five search results get over two-thirds of the clicks. Tip 1: Think Like a Search Engine. Use those words in your content.

Nonprofit Weekly Roundup: Surprising Twitter Stats, Content Creation, and Media Love for Your Next Event.

Connection Cafe

The way we search for and share information has changed. And content is king. And speaking of content…. Here’s some of this week’s best content for the nonprofit industry. creating content. This was one of those weeks that will go down in history.

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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

How To Simplify Content Promotion with the Twitter Leapfrog Method


We won’t get too deep into content ideation, but here are a few suggestions for finding a topic to write about: Review industry-leading blogs to see what topics influencers are frequently writing about. Similarly, you can search for one popular publication in your industry like Inc.