EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

Advocacy 199

Advocacy Generation Strategy Awareness 199

sgEngage

NOVEMBER 30, 2022

The answer to this question should be the core messaging that shapes all of your communications. Here are four nonprofit storytelling strategies that will help you attract new supporters and keep them for years to come: Maintain the right tone of voice. Reference thought leaders and influencers.

Storytelling 85

Storytelling Support Influence Voice 85

Amy Sample Ward

MARCH 9, 2010

. —– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. It comes at the same time that I’ve been doing a lot of thinking about the importance of community builders/managers/leaders or organizational voices to give permission back to the community members.

Influence 114

Influence Giving Broadcast Empowerment 114

Candid

APRIL 24, 2024

In addition to Candid’s vice president of influence Aleda Gagarin, the session featured Ellen Dickenson, senior vice president for research of United Way of Massachusetts Bay; Jeffrey Jimenez-Kurlander, learning and impact officer from the Surdna Foundation; and Kerrin Mitchell, co-founder of Fluxx.

Collaboration 52

Collaboration Data Demographics Massachusetts 52

Candid

JUNE 7, 2023

But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation. A surprisingly high number of respondents indicated that they’d want to communicate with nonprofits in this way. Experiment with creating more engaging emails.

Advice 98

Advice Social Media Media Meme 98

Candid

FEBRUARY 23, 2023

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. For instance, a nonprofit focused on equality in the workforce likely values diversity, equality, and inclusion of the communities it serves. Issue areas.

Effective 119

Effective Create Strategy Nonprofit 119

The Storytelling Non-profit

JUNE 1, 2022

Comment on a news cycle story that relates to your non-profits work A great way to connect with your organization’s community is to comment on any ongoing issue or news that might be happening at a current time and that might be related to your organization’s cause. For instance, here it’s the mascot of the Salvation Army.

Newsletter 86

Newsletter Profit Content Ideas 86

Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Or they can provide a platform where constituents can share their journeys, express their unique voices, and connect with others whose experiences may mirror their own.

Storytelling 73

Storytelling Tips Music Exercise 73

Forum One

AUGUST 24, 2022

It allows us to communicate with others and build connections. Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Narratives about issues can have impacts and implications for policy.

Change 46

Change Strategy Attitude Policy 46

Get Fully Funded

MARCH 14, 2022

The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. and it is communicated through your logo, typography, colors, photo style, and tone or voice. Tone: Your website has a voice. What do you want that voice to be? Work on your voice.

Profit 124

Profit Websites Build Work 124

Saleforce Nonprofit

MAY 5, 2021

By: Devi Thomas, VP of Marketing Communications at Salesforce.org; and Frida Berry Eklund, Founder of Our Kids’ Climate. It’s important to know a little about the issue and what some good resources are, to help us have those conversations. The parent voice carries acute moral and emotional weight. Read up on the topic.

Children 136

Children Global Group Action 136

Media Cause

JUNE 22, 2021

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). These metrics demonstrate that this action was crucial to community growth and exposed Pathfinder to new audiences of passionate advocates.

Advocacy 101

Advocacy Digital Fundraising Global 101

Byte Technology

SEPTEMBER 1, 2015

Derrick Feldmann, lead researcher on the Millennial Impact Project and president of Achieve, a research and creative agency for cause-related organizations, has taken this problem to heart and become one of the leading voices for engaging young people to support today’s non-profit groups. They support issues instead of organizations.”.

Social Media 100

Social Media Media Social Demonstration 100

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Drink lots of water beforehand and during the recording session to ensure you’re hydrated and your voice stays strong. Become a thought leader.

Podcast 52

Podcast Create Guide Audio 52

Kindful

APRIL 8, 2021

Huge organizations have huge teams and designated employees just for nonprofit public relations and outreach, media connections, and communications. One of the hottest buzzwords in nonprofit communications right now is storytelling. How can you communicate the feelings experienced and help your audience feel them too?

Beginner 70

Beginner Attention Public Time 70

Forum One

SEPTEMBER 7, 2021

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. Do they have a unified visual voice and brand? Plan for a personalized experience.

Websites 58

Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. Conversationalist: Starts conversations with target audience, other influencers or peers.

Social Media 134

Social Media Leadership Media Social 134

Connection Cafe

FEBRUARY 24, 2016

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. Join our webinar, Influencing the Conversation on March 2nd with Attentive.ly Harness the collective power of your active social media voices to pressure decision makers. But it’s all good.

Influence 20

Influence Conversation Campaign Yemen 20

Forum One

SEPTEMBER 16, 2008

A lot of the organizations we work with and others we see in the policy-issue, advocacy, "intellectual-commerce" realm, are interested in their work being more influential. Don't we all !). Here are some thoughts on how to use the web to go beyond just providing information, to being more influential. Interested in any feedback!

Influence 52

Influence Aggregator Chart Evaluation 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. What resources?

Voice 50

Voice Advice Personal Nonprofit 50

Bloomerang

JULY 6, 2023

When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process. Issues-Based Strategic Planning Model An issues-based strategic planning model can be used when your organization’s internal operations are in more turbulent conditions.

Examples 117

Examples Guide Model Nonprofit 117

Amy Sample Ward

FEBRUARY 29, 2012

Organizations have communities that support them and care about their missions as their own – it is a matter of recognizing this and finding ways to work along side the community that will help strengthen organizations and help them meet their missions. Q: What does “online” add to the community organizing?

Community 179

Community Organization Online Netsquared 179

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. For me, the issue is not so much quantifying the intangible, but making that quantification a standard. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. In Edelman???s

Social Media 50

Social Media Influence Meme Media 50

Neon CRM

NOVEMBER 30, 2023

Saviorism is when a person from a privileged background believes they are the saviors and people from other, more disadvantaged communities need to be “saved” by them. Saviorism is an issue because it—often unintentionally—produces negative outcomes, such as reinforcing stereotypes and keeping unequal power dynamics alive.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

Leading on social media requires nonprofit CEOs and their staff, even Trustees, to master basic digital communications skills that allow them to engage directly with stakeholders as themselves, in their own voices. So, I’m always delighted to see programs that encourage nonprofit leaders to embrace social media.

Channel 50

Channel Social Media Job Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Regardless of the tool we’re using, the team at MomsRising is committed to deepening and broadening the conversation around public policy issues that impact families in our country. To increase positive messaging about health reform from diverse voices. To build capacity for social media in policy partners. To grow our membership.

Policy 98

Policy Goal Lesson Share 98

Amy Sample Ward

NOVEMBER 5, 2009

Different communities have aligned and adopted different social networks, social media tools, communications platforms, etc. The tools we use often reflect the communities we are in, whether those communities are geographic, ethnic, or otherwise. as a form of self expression and identification.

Myspace 158

Myspace Technology Causes Application 158

Amy Sample Ward

NOVEMBER 5, 2009

Different communities have aligned and adopted different social networks, social media tools, communications platforms, etc. The tools we use often reflect the communities we are in, whether those communities are geographic, ethnic, or otherwise. as a form of self expression and identification.

Myspace 158

Myspace Technology Causes Application 158

Bloomerang

JUNE 21, 2021

Are the people donors want to connect with within your sphere of influence as the fundraiser? You may not currently have much of a voice in these touches. Take a look at how human your communications come across. Are they relevant to today’s issues and what your donors care about? . Are they authentic?

Experiment 87

Experiment Donor Strategy Philanthropy 87

Get Fully Funded

APRIL 6, 2021

Unlike a Governing Board, often called a Board of Directors, an Advisory Board has no decision-making authority and does not issue directives or have fiduciary responsibility. Involving members of the affected community in Advisory Boards is becoming more and more common. Is your focus on becoming a bigger presence in the community?

Roles 111

Roles Nonprofit Government Advice 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

Trenton DuVal , Development & Communications Manager, International Development Exchange (IDEX). Humberto Kam talked about how they engage with influencers and let them spread and remix their content. Trick= find the shark week for your issue. Trick= find the shark week for your issue. ” Yes! fitz350 #SMoP14.

Case Study 99

Case Study Social Media Studies Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

This book offers principles to guide corporations and nonprofits to think through a social media strategy that is aligned with communications or marketing goals. The book identifies four categories for a social media strategy. Instead , they opt to build relationships with influencers using a top down approach.

Empowerment 99

Empowerment Chapter Measure Social Media 99

Bloomerang

FEBRUARY 1, 2023

Boardable — Top Fundraising App for Board Management Boardable is powerful nonprofit board meeting software that enables your leadership to communicate virtually. They need intuitive tools that enable communication and that work right when they’re needed. Chapter communication. Plus, pay your chapter’s bills from the same app.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Also new this year, we established headquarters in our offices that served as our communications hub. We had volunteers working the phones and online help desk, monitoring and posting on social media, and a crisis management team ready to address any potential issues. They are enthusiastic and positive voices for us.

Minnesota 131

Minnesota Donation Giving Adwords 131

NonProfit Hub

MAY 30, 2014

To be successful fundraisers, we need to understand how to communicate to our audience segments in order to make the right kind of ask. Millennials care about issues, not organizations. However, you can’t expect them to be loyal if the only communication you send is your annual report. They support causes. The takeaway for you?

NPO 76

NPO Giving Generation Causes 76

Connection Cafe

JUNE 5, 2018

During this time of deep societal shifts and growing consciousness about political, social and environmental issues, corporations have been trying to reconcile the paradox of whether capitalism and social consciousness can co-exist. With crowdfunding individuals can donate their voice, network and time to the causes they care about.

Causes 29

Causes Marketing Technology Social Media 29

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Improve communication and collaboration through more productive interactions. Pay attention to the voice of your customers and believe what they are telling you.

Life 221

Life Digital Data Skills 221