How to Influence the Conversation Around Your Next Campaign
FEBRUARY 24, 2016
For example, United to End Genocide (UEG) used social listening to inform their decision on when to ramp up their campaign efforts in Yemen last year. Noticing an uptick in mentions of Yemen by supporters, they responded in an incredibly effective and practical way that resulted in thousands of mentions of the campaign. You’re not paranoid. People are talking about you. But it’s all good.