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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

What would compel you to like or comment on that video? What would motivate you to share it with your friends? Why does social sharing matter anyways? We’ll also look at the types of emotions that drive engagement and how you can leverage them to increase social sharing for your nonprofit’s videos. Arousing Emotions.

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Join me on the 100th episode of Nonprofit Radio today!

Amy Sample Ward

We’ve been taking questions from listeners and would love to hear from you – there may be prizes in it for you (hint, hint!). Join us by listening live and sharing your comments, questions, and feedback. I’m really excited to join Tony Martignetti for the 100th episode of Nonprofit Radio.

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professionals

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Build excitement before you ask: Rethink your year-end giving social media plan

Candid

Find the posts from the last year that had the most likes and comments. This is a great way to get some easy content ready to share, while also reminding your audience of the amazing things you’ve done over the last year. Whatever you do, make sure you’re always responding to comments. Just make sure you get permission!

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Technology for Change Contest: Win a new computer from HP!

Amy Sample Ward

During the US Thanksgiving holiday, Tweetsgiving asked people around the world to use Twitter to share something they were grateful for and include the link to the Tweetsgiving site (where people could donate to help build a library, classroom and more for the benefiting school in Tanzania). Looking at all of you readers, hint hint!).

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AI and Nonprofits: Will Bots Make Transition from Functional to Friendship?

Beth's Blog: How Nonprofits Can Use Social Media

Perhaps you can meet the expectations of this trend by incorporating just a hint of personality, fun, or playfulness like the Anne Frank House bot. Have an example to share, please do in the comments. Has your nonprofit jumped into the sandbox with a bot or put your head in the sand?

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Temple Grandin

NCE Social Media

Temple also hints at why that may be a good idea. Please share your thoughts in the comments section. Are you allowing people with disabilities, the people you serve, to help you in your on-line efforts? Are you using them in a focus group to get their feedback on the marketing you do?

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Share impact stories. should be effectively sharing your story while laddering up to your goals. . Engaging with comments on your content. .