The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
What would motivate you to share it with your friends? Why does social sharing matter anyways? We’ll also look at the types of emotions that drive engagement and how you can leverage them to increase social sharing for your nonprofit’s videos. Which Emotions Increase Social Sharing? Arousing Emotions. Dominance Emotions.
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