The Modern Nonprofit

DECEMBER 4, 2023

Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations. The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters.

Support 103

Support Fundraising Awareness Data 103

Media Cause

NOVEMBER 15, 2022

They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. . It allows for more control over the provided and tracked information, allowing you to get more granular and manually control the values (like a specific campaign, channel, etc.).

Guidelines 52

Guidelines Track Practice Analytics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103

Forum One

MARCH 12, 2024

While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement.

Social Media 80

Social Media Images Video Media 80

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement.

Impact 120

Impact Management Organization Evaluation 120

sgEngage

JUNE 7, 2023

When expenses aren’t submitted correctly, internal controls aren’t always followed, and deadlines get pushed back, it creates more work to find, fix, and remind. You might even find a way to gamify cooperation, or at least provide regular recognition of team members who comply with deadlines and internal controls. And assume the best.

Program 70

Program Nonprofit Team International 70

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? Prior to her work at UCS, Karla worked for nine years at Boston-based Corporate Accountability International.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Alfred Prufrock : “I have measured out my life with coffee spoons.” For I have known them all already, known them all: Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons; New Feature: The Timeline. Alfred Prufrock: “I have measured out my life with coffee spoons.”

Life 135

Life Measure Facebook Profile 135

Bloomerang

AUGUST 21, 2023

No matter where you are in your growth stage, taking action, in concert with your internal stakeholders, will always bring you closer to the goal of raising more revenue. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Do you have a case for support tailored to younger donors?

Action 75

Action Report Practice Fundraising 75

CauseVox

JULY 18, 2023

What about internal factors? By carefully analyzing your progress, identifying challenges, and considering external and internal factors, you can make informed adjustments to your fundraising development plan. Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing.

Develop 76

Develop Fundraising Pledge Track 76

TechImpact

OCTOBER 10, 2013

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Start an Internal User Group. Image courtesy of Planet Side 2. Usability Testing.

Technology 138

Technology Strategy Adopt Industry 138

Amy Sample Ward

SEPTEMBER 20, 2013

Why are you measuring or tracking something that you can’t (or don’t want to) impact? When looking at all of your various metrics, be sure that you are measuring things you want to impact and that you are focused on the data points you can and will change. Is data helpful if you can’t change it?

Metrics 158

Metrics Impact Change NTEN 158

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Awesome illustrations by Upwell’s super rad intern, Christine ! Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We measure the impact of our campaigns by counting social mentions.

Campaign 122

Campaign Conservancy Measure Method 122

Allegiance Group

OCTOBER 3, 2022

Donor retention measures how many donors continue to give to your organization. How is retention measured? 100 = 41% We know donors are so much more than their giving, but it’s essential to measure how well your cultivation & stewardship activities are reducing donor attrition. What is donor retention?

Retention 52

Retention Donor Rate Mail 52

ASU Lodestar Center

JUNE 1, 2022

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map.

Measure 52

Measure Fundraising Analytics Channel 52

NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. The days of press releases may be over, but that’s ok…we can become media channels. Bill walked us through seven different perspectives organizations can use to further their mission using traditional media plus new channels.

Causes 56

Causes Time ROI Influence 56

Qgiv

AUGUST 26, 2021

He’s a 20-year veteran leader of a multi-campus megachurch and international television and radio broadcast ministry. It’s the measurement of how many donors continue to make donations to your organization year after year. Darrell Law is the VP and Chief Growth Officer at Infinity Concepts. What Is Donor Retention Rate?

Retention 59

Retention Rate Donor Mail 59

NetWits

SEPTEMBER 1, 2011

Let the voting begin … Making Social Media Measurement Sexy. This interactive panel will showcase nonprofit case studies about advanced social media campaigns with multi-channel marketing strategies linked to CRM services. Nonprofits know they need to start engaging with supporters through social media channels.

Social Media 148

Social Media Case Study Chad Nonprofit 148

sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? humming along smoothly and seamlessly for both internal and external audiences? Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return? Technology.

Marketing 82

Marketing Blackbaud Analytics Trend 82

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2012

He defines this as “a sequence of connected steps that enables the entire organization to act efficiently with minimal overlapping tasks and resources in order to serve the market in social channels and beyond.” Then, you might ready for the nitty gritty of putting one together internally or with the help of an outside consultant.

Social Media 105

Social Media Taxonomy Work Media 105

Saleforce Nonprofit

AUGUST 26, 2022

Data is king: We have to know what our data is telling us so we can make decisions about how to allocate resources internally, measure our impact, and tell the stories that need to be told, on the right channel, at the right time, to the right people. Instead, make incremental changes and measure the impacts of innovation.

Nonprofit 59

Nonprofit Arts Collaboration Local 59

Forum One

NOVEMBER 10, 2021

It aims to help people become more aware of or engage in something and can be applied not only to external audiences but internal ones too. It is important to start small and build up: begin with a clearly defined target audience, a communications channel strategy (e.g., Behavioral science principles include: Addressing audience needs.

Communication 55

Communication Strategy Audience Press 55

Forum One

AUGUST 24, 2022

Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels. Putting narrative change into action for impact.

Change 46

Change Strategy Attitude Policy 46

Saleforce Nonprofit

AUGUST 26, 2022

Data is king: We have to know what our data is telling us so we can make decisions about how to allocate resources internally, measure our impact, and tell the stories that need to be told, on the right channel, at the right time, to the right people. Instead, make incremental changes and measure the impacts of innovation.

Nonprofit 52

Nonprofit Arts Collaboration Story 52

NTEN

JANUARY 14, 2013

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. Though it seems like a lot of channels, it is manageable with shared responsibility.

Social Media 96

Social Media Collaboration Org Media 96

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

ROI 51

ROI Social Media Measure Metrics 51

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. I’m a big believer in getting volunteers and interns to help be part of this growing space. The last thing we do is measure our market share in the social media space.

Social Media 206

Social Media Conservancy Interview Media 206

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Peer Case Studies. The important thing is consistency.” 3. An opportunity to Process and Apply.

Social Media 100

Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Encourage brainstorming. Develop shared language.

Campaign 97

Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Secondly, Pepsi's culture of mass marketing of a brand heavy CPG product will need severe changes of internal culture to embrace social marketing --where success lies in letting go of control. . Measuring Success Measuring of this investment should be dependent on a few KPIs. . Cultural mismatch.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. Arlene McCrehan: Arlene directs the digital communications team at Goodwill Industries International which includes their integrated mobile strategy. Goodwill has learned from measuring its mobile strategy. Her blog is Contentious.com. Twitter: @agahran.

Mobile 99

Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

The first step is a discussion encouraged by leadership about the issues, followed by codifying the rules in a social media policy. The nonprofit must set up a robust listening process, integrating listening on social channels as part of program or communications planning research.

Social Media 101

Social Media Practice Media Social 101

NetWits

DECEMBER 2, 2010

Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters. You will also want to decide in advance how you will measure the overall results of your efforts. Next, Determine Who to Contact. Additional Tips.

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

” All good nonprofit strategists know that you have to begin with setting measurable goals. Convene A Passionate Team : This is so important to have both internal (staff/board) and external champions helping you spread the word. Number of donors. Number of new donors. Number of volunteers (if you are including an activity).

Guide 108

Guide Giving Free Remix 108