Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Awesome illustrations by Upwell’s super rad intern, Christine ! Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We measure the impact of our campaigns by counting social mentions.

Campaign 122

Campaign Conservancy Measure Method 122

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Maintenance of Communication and Collaboration Channels. Selection of Key Sales Metrics to Adopt. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Sales Ops: Table of Contents. Performance.

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Synchronous Structure Metrics Knowledge Base 145

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

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ROI Social Media Measure Metrics 51

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map.

Measure 52

Measure Fundraising Analytics Channel 52

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Make sure that you good internal system for sharing any updates that might come in through fundraising office or other school connections. Experiment, Measure, Learn, and Revise. pic.twitter.com/PXdIUl0IIQ.

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Practice Tips Social Meme 107

NTEN

JANUARY 14, 2013

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. Though it seems like a lot of channels, it is manageable with shared responsibility.

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Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Measuring Success Measuring of this investment should be dependent on a few KPIs. . Cultural mismatch. Overall impact towards helping communities.

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Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. Content Curation on Twitter.

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Social Media Training Train Network 97

Top Nonprofits

DECEMBER 23, 2021

Even the vaccine’s growing availability, social distancing, mask regulations, remote work, and other safety measures remain facts of life. Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. Don’t neglect your ongoing fundraising activities.

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Raise Tips Fundraising Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

How are you measuring that? Why not hold a google hangout to share that news as well? You can mix it up with specific content for Google + and content cross-posted from your other channels. Measurement and Learning. If you want to easily circle them, I created this shared circle based on that list you can grab.

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Google Time Nonprofit Metrics 98

Connection Cafe

MAY 29, 2020

Internal and External Challenges. Foundations are facing various layers of challenges involving internal and external situations. The internal challenges include budgetary concerns due to the economic downturn created by the pandemic. There also are challenges among front-line fundraisers in relation to their metrics and goals.

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University Raise Money Student 27

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

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Campaign Effective Fundraising Nonprofit 98

Qgiv

JUNE 10, 2022

Cora graduated from Regent University with a master’s degree in organizational leadership & international business. By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to.

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Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. Wendy documented many different stories and shared these internally. They now use this approach with other channels, like Twitter, for example. Documentation creates internal value.

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Story Learning Organization Metrics 72

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” Are you going to use this to evaluate your internal operations so that you can become more efficient, more effective.

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Report Measure Process Impact 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

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Pakistan NGO Network Exercise 111

Connection Cafe

APRIL 10, 2010

Megan Hawkes @CCCINews , Executive Director, Constituent Engagement at Campus Crusade for Christ, International and Dave Raley @daveraley , Director of New Media at Masterworks presented the session Case Studies in Integrated Multichannel Fundraising and did a great job of answering that question in a series of 7 lessons.

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Lesson Integration Fundraising Channel 53

BoardAssist

MAY 10, 2016

Measuring the performance of their donor relations programming. Educating their leadership and board members in this important new metric. All sorts of different platforms and channels are available to us – allowing us to reach new audiences and connect much more deeply with donors. This trend is gathering strength.

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Trend Fundraising Philanthropy Social Media 40

Connection Cafe

MAY 5, 2015

As a fundraiser, you are well aware of your internal program’s performance metrics. The Index serves as a good proxy for measuring the growth and decline of personal wealth, and can thereby be a key indicator for how much financial support wealthy donors are able to give to charities.

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Impact Influence Fundraising Rate 20

Twenti - Digital Marketing For Nonprofits

MAY 18, 2020

It is important to start by making an audit and consistently measuring your carbon footprint, so that you can ensure you’re improving and can reduce it as much as possible. billion metric tons of plastic is currently sitting on our earth as waste, and that number increases every day, so best to avoid adding to it!

Campaign 52

Campaign Marketing Green FAQ 52

NTEN

AUGUST 10, 2009

More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. ROI on Fundraising Metrics -- fundraising sessions need to incorporate concrete fundraising metrics, even when focus is communications strategy. Session(s) on longitudinal measurement of income via on-line/on-phone giving. Fundraising.

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Community Sharepoint Org Metrics 52

Connection Cafe

AUGUST 28, 2018

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Consider relevant measures such as: Which annual giving and direct marketing strategies are producing the best results (conversely, not faring well at all)?

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Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Measure Learning Case Study Metrics 115

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel. This differs from the digital communication channels outlined above.

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Digital Strategy Create Phase 98

Neon CRM

DECEMBER 14, 2023

The Basics of Nonprofit Content Strategy Use Your 2024 Nonprofit Calendar to Start Content Planning Layer in Your Nonprofit’s Internal Calendar Build a Content Process Be Ready to Suspend Your Plan Do You Have a Nonprofit Content Plan for 2024? A simple spreadsheet could be the difference between internal chaos and a smooth transition.

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Calendar Content Strategy Cancer 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. It’s a great job for summer interns once you’ve put together your overall strategies and you can guide them )." Why is that?

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Story Platform Build Organization 90

Connection Cafe

MARCH 14, 2009

People internally who continue to seek "control". People internally think social media projects will bring with them an entire office of employees playing on Second Life and Facebook. People internally think social media projects will bring with them an entire office of employees playing on Second Life and Facebook.

Social Media 20

Social Media Media Social Second Life 20

Beneblog: Technology Meets Society

SEPTEMBER 17, 2004

And, this foreign aid is often channeled through national governments. Defense Department's lack of willingness to sign onto the international treaty banning landmines. The most responsible groups we have talked to have been clear about the difficulty of assessing mine issues in terms of simple metrics. For example, the U.S.

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Somalia Measure Government Problem 100

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Taking full advantage of earned media opportunities will help your nonprofit support other paid and internal marketing for your fundraising campaigns. Individual tasks.

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Org Raise Tools Help 82

Connection Cafe

JULY 5, 2017

Publish and republish content in multiple formats and channels. Consumption will be invisible if not tracked, so you’ll want to use your analytics software, such as Google Analytics, to measure the following: The amount of time spent on the site and the page. Use all communication channels at your disposal to make this ask.

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Websites Strategy Content Nonprofit 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

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Channel Giving Donor Offline 104

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

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Ideas Online Fundraising Tips 79

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Internalizing and externalizing an organization-wide culture of philanthropy. So, spend more on fundraising.

Digital 97

Digital Marketing Fundraising Strategy 97

DNL OmniMedia

OCTOBER 5, 2020

Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Specifically, define the metrics that are most interesting and useful for your organization. Provide an in-app feedback channel. Let’s dive in. Stage 1: Pre-Launch. Ask for help.

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Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. They will be placed with organizations working on policies in these areas, many part of large international networks, nonprofits, and government.

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Policy Social Media International News 103

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

The internal team is led by a non-curator. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. Anaheim Ballet has a YouTube Channel with over 130,000 channel views. They kept the interface simple. They make it easy to evangelize.

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Arts Social Media Examples Artist 74