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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Google Analytics 4 (GA4 | code: gtag.js) is the Malcolm to Google’s Macbeth played by Universal Google Analytics (UA | code: gtag.js/analytics.js). Navigation Has Changed. Why UA Metrics won’t Match GA4.

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! If you’re not sure how to change this setting, you can follow the simple instructions here. We’ll wait. Ok, back with us?

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. Email accounted for 16% of all online fundraising — but while audiences grew, individual email metrics declined across the board.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

However, this is not a universal rule. Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more. Define your metrics of success. What do you want to get out of your year-end campaign?

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Now you’re all set to go live.

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Raising Money for Universities during COVID-19

Connection Cafe

Tim Hill, Strategic Advisor for Blackbaud Higher Education Solutions, recently appeared on the Changing Higher Ed podcast hosted by Drumm McNaughton of The Change Leader, Inc. Changing Higher Ed Episode 43: Raising Money for Universities during COVID with Scott Roberts and Tim Hill . How are they able to raise money?

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The Top 4 Things You Missed at Dreamforce 2021

Saleforce Nonprofit

And of course, the highlight of all highlights: our incredible world-changing customers. But through the many changes over the last year and a half, they transformed their programs to offer a whole new range of engaging community experiences. How UNICEF AU Made A Case for Changing Digital Experiences.

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