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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49.

Stats 96
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. To Confirm Who Your Customer Is.

Marketing 246
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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? What is the size of the implementation partner?

Metrics 261
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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

Who would have thought a simple meal could change a family’s life? Plus, a bunch of theory and stats are not a story — that’s a report. We have a 74% success rate helping these families find permanent housing, and 62% of the women in our program end up being able to go to school. Your donation of $7.32

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The New War on Social Media Vanity Metrics

Care2

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. What are people saying to you on social media channels? Is it positive?

Metrics 77
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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Related Links: 12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness. There absolutely is a math to social and mobile media.

Track 228
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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52