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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others. The formula.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. They have studied how to appeal to the massive subconscious mind, and there are some interesting and sometimes bizarre takeaways for those of us engaged in social good.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. Worse, studies show that we’re more likely to perceive negative news as truthful. Here’s what behavioral science tells us about negative vs. positive messages.

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[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?

Bloomerang

You are magic… powerful… extraordinary… unselfish… honorable… wise… far-seeing… Because Neuroscience studies show this magic word can make any statement more persuasive. One of the most interesting studies, reported by Harvard Magazine , revealed that as a trigger for acquiescence, the word “because” increased success by over 30%.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. Evaluate Expertise Who exactly are the members of your new brain trust and where will you find them?

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Brain Scans Offer Donor Insight

Wild Apricot

A new study offers insight into what motivates individuals in charitable bequest decision making.

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How To Build Immunity To Burnout In The Workplace

Eric Jacobsen Blog

In every study I’ve read and every study I’ve conducted, there was always a group of people who, despite experiencing dangerous levels of stress, were not burned-out. Then the brain, ever on a quest for both equilibrium and efficiency, noted the response’s effectiveness and will turn to it again the next time stress hits.

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