Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Below is the live blog or the archive of the live blog. The internet connection here is such that I don’t think a live blog portal will sustain itself. Analytics tools.

Social Media 102

Social Media Map Strategy Media 102

Greater Giving

MAY 25, 2022

Paired with a compelling call-to-action and a clear target audience, Google Ads can quickly lead to better engagement and increased conversion rates. If you go this route, assign a team member to manage your social media and advertising channels, make engaging posts, moderate discussions, adjust keywords, and keep track of metrics.

ROI 81

ROI Marketing Strategy Sponsor 81

Qgiv

APRIL 9, 2024

This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments! Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Allegiance Group

APRIL 15, 2024

Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Conversely, amplify the strategies or messages that lead to the most conversions. Which strategies were most effective at attracting first-time donors? Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2007

David Wilcox has an excellent post about generating conversation on blogs or for that matter other social media tools. In fact, I discovered his post via Facebook where I left a comment on his note and followed the links to his blog post. She is thinking deeply about how to encourage a blogging community.

Conversation 50

Conversation Comment Blogger Interaction 50

DipJar

SEPTEMBER 12, 2022

This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Overlooking important trends. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

AccelEvents

AUGUST 16, 2021

You may also want to invest in high-quality production equipment so that the live-stream feeds are of premium quality. . Sophisticated event technology will do more than give you good sound quality or an excellent stream quality. You want to find software that will work on your behalf. CRM and email marketing integrations.

ROI 98

ROI Badge Synchronous Sponsor 98

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

sgEngage

JANUARY 19, 2023

With this information at your fingertips, you are best positioned to lead data-driven strategy sessions with your leadership to take a close look at your income streams and decide which ones help you drive impact and which ones don’t serve your organization anymore. Once you have this information, it’s time to meet with your leadership.

Foundation 52

Foundation Build Fund Review 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. The target audience is people who work for nonprofits. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

AccelEvents

JUNE 24, 2021

It will not be enough to just live-stream an in-person experience and call it a virtual event. Convert this digital gateway into a paid membership community and a new revenue stream is born! . Live-streamed video. Can they provide thought leadership, expand knowledge, bring in a network, and add value to the conversation?

Guide 93

Guide Virtual Registration Platform 93

Kindful

MAY 12, 2021

In this blog post, we’ll show you how to use search engines to grow your reach online with a practice called search engine optimization (SEO). You’ll build up a steady stream of traffic over time. Conversions in Google Analytics tell you how many visitors are responding to your calls to action. Your nonprofit and SEO.

Online 73

Online Fundraising Adopt Search 73

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

I’ll be sharing blog posts about my experience here. I saw some amazing projects – from an online social chat platform, a mobile app directory, and blogging platforms. The spirit of experimentation and learning in the lab is not only inspiring, but a terrific example of how organizations with agile cultures work.

Jordan 126

Jordan Saudi Arabia Morocco Lebanon 126

Bloomerang

AUGUST 30, 2023

Ultimately, these platforms can help your nonprofit retain more donors over time, building reliable revenue streams. Here’s a quick overview of some of the most useful marketing platforms: Email marketing platforms allow you to schedule email campaigns in advance, segment your subscribers, and measure email marketing metrics.

Software 90

Software Guide Fundraising Platform 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

While waiting for my plane this morning before dawn, I scanned my Twitter stream thinking that a jolt of caffeine and Twitter would wake me up while I did my morning 20 minute information grazing routine, finding good stuff, retweeting, bookmarking and sharing. And metrics geeks, how should I track this? That's what I plan to do. .

Twitter 95

Twitter Metrics Kiva Charity 95

Bloomerang

AUGUST 22, 2023

View reports such as campaign health metrics, recurring gift volume, and total donations. You can create a free fundraising page to promote your campaign and add blog-style updates to the page to keep supporters informed. Foster a predictable and reliable revenue stream. Pricing Patreon is free to get started with.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. A side benefit is that brings people over to my blog. I do share URLs to my posts, but try to link to a conversation. She later wrote more about this in a expanded post on the NTEN blog.

Twitter 74

Twitter Ratio Google Artist 74

DNL OmniMedia

DECEMBER 15, 2020

Spoken conversations, written letters, and in-person events were crucial for spreading the word. It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. Let’s focus on “email marketing,” as that’s the highlight of this blog post as a whole.

email 52

email Guide Marketing Online 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2012

One way to make the most of the last few weeks of 2012 is to consume a steady stream of eggnog and candy canes. Those initial conversations tend to be awkward and creepy. Creepy, awkward conversations encourage people to beeline for the bar, not to learn more about your mission. Another is to avoid pitchfalls.

Sound 121

Sound Conversation Social Media Stats 121

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The event is sold out, but they are live-streaming it ) They are crowdsourcing questions for the conversation here. The framework that is used in the worksheet is to rate usefulness based on whether the data can answer a particular question.

Data 111

Data Measure Sample Seattle 111

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! The Giver’s Journey.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2009

That's the question that Kari Dunn Saratovsky asks in a post over at the Case Foundation blog , one of many blog posts and tweets about the controversy surrounding how the Chase Bank handled its online contest. The conversation provides a lot of good lessons for companies wanting to embrace selfish giving without cause washing.

Learning 100

Learning Contest Lesson Philanthropy 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. Conversational Key Note.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

Water cooler conversations around shared objects. A tag stream of web resources, videos, powerpoint slides, news items, etc. The ability to watch someone's tag stream and re-tag for personal meaning. A community tag stream. Also, how to focus the stream a bit more. Viral sharing. Will google set it free in 2007 ?

Digg 50

Digg Stumbleupon Slides Slideshare 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

They used the landing page as a hotbed for A/B testing – analyzing what worked best to get conversion — images, less or more text, placement of “sign petition&# button and so forth. They learned that images are really key for conversion. How does your organization use A/B testing to improve conversion rates?

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. SSIR Blog, January 2013. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Beth Kanter, “ Data Informed.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

John's River in Florida while live streaming with my n95 last week while on an all too brief vacation. What are your key metrics for success? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? What are appropriate metrics for social media versus web? Conversations.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Rumor has it that David Krumlauf was taking great notes, so I'm hoping he'll blog them or fill in some gaps here. . When you make updates to the Page, it appears in the streams of your fans or people who have joined your page. Fan Pages have a metrics tool that has just upgraded. I learned a lot, but not I captured it all.

Facebook 118

Facebook Profile Demographics Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

A social graph if the NpTech tag based on a google search NpTech Conversations Gavin's digital diner has written an article about the options that technology gives us for opting out of face-to-face gatherings. What does it mean that one blog has three times as many users as another blog in the nonprofit tech space?

Open Source 50

Open Source Nptech Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

What metrics are you using for mobile? It looks like you are taking an integrating approach – web, print, main stream media, social media, and mobile. The Pocket Guides are a great resource and conversation starters. Is there any conversion strategy to get those people as advocates or donors?

Mobile 111

Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2007

Photo UgoTrade Blog. A good start, a conversation with anyone who could get there, was made today. " The conversation started - lets hope (and help) it continues. I was also surprised to read this post by the Web Metrics Guru, not the usual type of blog that covers the nonprofit world or philanthropy.

Virtual 50

Virtual Platform Second Life Teen 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

NpTech Conversations. There's a good round up of links to blog posts and articles by other nonprofit techies and SEO mavens. For more NpTech Talk, see this roundup over at the NTEN blog. The Chronicle sets up a twitter account to broadcast links to blog posts. So, you want to build a MashUp?

Nptech 50

Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. I've gotten a lot of great advice about how to get started and I will share it as I plan to blog what I learn about taking this blog to the next level. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

Presentation Slides on flickr Blog post here. There are many sparks for conversation about the points raised. Phillip Smith has a thoughtful post called " Social tech meets the Social Innovation Generation " The Nonprofit Eye blog writes about leadership challenges in the nonprofit sector. Ruby Sinreich's Advocacy 2.0

Nptech 50

Nptech Language Summary Advocacy 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time).

Convio 50

Convio API Nptech Summary 50