.orgSource

APRIL 22, 2024

We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. I use the word “change” frequently to describe shifts in the digital world. Don’t limit creativity to the management team. But I think that’s the wrong word.

Associations 221

Associations Trend Technology Attitude 221

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Tech Soup

APRIL 1, 2021

To succeed, nonprofit organizations need to continue to manage the challenges of staying connected to their existing member base while reaching new audiences through the already crowded digital landscape online. It's not surprising that 2021 is expected to be a busy year.

Benchmark 97

Benchmark Content Practice Marketing 97

Nimble AMS

JULY 13, 2022

Among some leaders who haven’t bought a new AMS in two decades, the price of innovative association management software (AMS) is viewed as prohibitive. Legacy association management software will cost you in product upgrades and complex customizations. While benchmarking is an understandable impulse, it’s often useless,” says Wes.

Proposal 129

Proposal Effective Associations Benchmark 129

Nonprofits Source

JANUARY 23, 2023

Best of all, there are professional Google Grants managers out there to help you navigate the program and make the most compelling ads possible. In turn, professional account management can empower you to make the most of your marketing budget. How do I manage Google Grants? Do Google Ad Grants work?

Grant 52

Grant Google Management Guide 52

DNL OmniMedia

OCTOBER 13, 2020

In the nonprofit world, this tracking process is referred to as moves management. As with other digital fundraising strategies , technology plays a large role in determining your success. One critical element of this area involves refining the nonprofit’s tech stack for more effective moves management. What is moves management?

Effective 98

Effective Management Guide Fundraising 98

Connection Cafe

FEBRUARY 25, 2020

In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. The goal was twofold: To educate on the current value of benchmarking in the social good sector and. Insights into the Collaborative Benchmarking Survey Results.

Benchmark 38

Benchmark Survey Collaboration Social 38

EveryAction

MAY 30, 2023

Email isn’t just a great tool for sending out your RSVP form and managing other administrative processes for your event, it’s also an effective method of educating and engaging your base so when the day comes, they’re enthusiastic and prepared to take action. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Evaluation 251

Evaluation Government Director Facilitation 251

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital. Check out our last installment here !

Communication 130

Communication Practice Program Instruction 130

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.

Conservancy 81

Conservancy Influence Mail Headline 81

EveryAction

MAY 2, 2023

An effective digital petition form should include a few key features and characteristics. Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” Lobby days (in-person or virtual!)

Advocacy 222

Advocacy Action Support Help 222

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. Twitter is not for every nonprofit.

Twitter 355

Twitter Practice Social Media Nonprofit 355

EveryAction

JANUARY 11, 2023

Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. Congressional staff, who carefully manage their boss’s time, will designate slots for the lawmaker to meet with constituents while back home.

Advocacy 198

Advocacy Volunteer Analysis Action 198

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

Forum One

JANUARY 19, 2023

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 61

Websites Change Management Digital Government 61

Forum One

MARCH 20, 2023

Speaker: Julia Bradshaw , User Experience Design Manager, Forum One [Breakout Session] Paid Social and Search: Worth the Investment for Nonprofits? We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.

Denver 58

Denver Colorado Social Media Info 58

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Andrew manages Blackbaud’s Essentials with Go!™

Benchmark 55

Benchmark Metrics Report Online 55

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Despite this limitation, the data included in this study can provide benchmarks that might be useful in informing how much your organization would like to spend on advertising.

Studies 87

Studies Music Benchmark Museum 87

Care2

OCTOBER 26, 2011

What we’ve seen across all organizations, regardless of size, is that digital teams—their structure, leadership, and how they are affected by the culture of the institutions where they work—are the biggest predictor of online effectiveness. Very few digital teams still report to IT.

Team 73

Team Digital Structure Model 73

Care2

OCTOBER 18, 2011

The right structure and leadership for your digital/online team will impact your performance online more than any other initiative you will undertake. So how do you know if you have a dysfunctional digital/online team? Finally, what are the most common patterns and challenges facing digital teams across the non-profit sector?

Channel 63

Channel Team Digital Structure 63

Nonprofit Tech for Good

JANUARY 27, 2016

One of the primary goal of this research was to provide a set of online technology benchmarks for NGOs worldwide. Benchmarks by continent are detailed in the report , but the global findings also serve as realistic, achievable online technology benchmarks for NGOs worldwide that currently utilize the Internet on a regular basis.

South America 100

South America North America Internet Stats 100

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

M+R

DECEMBER 13, 2022

If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. Set up Google Tag Manager to centralize tracking codes across platforms to enable faster and easier updates. Tune up your tracking in advance of key moments. those KPIs.

Fundraising 84

Fundraising America United States Track 84

Forum One

OCTOBER 13, 2022

Presenter(s): Steven Bond, Managing Director of Digital Marketing, Forum One; Christina Crawley , Managing Director of Marketing, Forum One. Over the last few years across the board, communications and marketing teams are having to increase their investment in digital advertising—from Google Ads to social media spend.

Colorado 46

Colorado Digital Audience Denver 46

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. The end of the year is a natural time for virtual house cleaning. What efforts need to be fine-tuned, or overhauled completely?

Time 72

Time Metrics Analytics Adopt 72

Tech Soup

AUGUST 20, 2013

Since 2007, San Francisco has been striving toward becoming a digitally inclusive city. The San Francisco Digital Inclusion Strategy (SFDIS) was part of former Mayor Gavin Newsom's campaign promise to provide all San Franciscans with free Wi-Fi. Other Corporate Digital Inclusion Projects. Powering Communities with Tech.

Library 55

Library San Francisco Public Digital 55

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY).

Fundraising 52

Fundraising Test Advocacy Metrics 52

Nonprofit Tech for Good

MAY 13, 2016

And the next Big Thing in social media Snapchat is baffling to many seasoned social media managers. But digital and mobile app payments are coming. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. 42% of nonprofits use WordPress as the Content Management System for their website. Twitter is in flux.

Social Media 100

Social Media Stats NGO South America 100

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. While most organizations cut their marketing budgets first when times are tough, those who “keep the lights on” typically reap the benefits. And, above all, lead with empathy.

Benefit 64

Benefit Marketing Change Time 64

ASU Lodestar Center

FEBRUARY 10, 2021

posted by Alexandra Oropeza Spring 2020 Alumna, ASU Master of Nonprofit Leadership & Management. However, according to Yale Insights, when it comes to nonprofits, only 11% view their organizations’ approaches to digital as highly effective. CRM system, online fundraising platform, etc.) and a stronger focus on online fundraising.

Impact 52

Impact Technology Arizona Channel 52

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Advanced social media managers will repackage the stream into blog, email, and social media content. Periscope Best Practices ].

Trend 278

Trend Communication United States Online 278

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 227

Facebook Raise Fundraising Audience 227

Nimble AMS

DECEMBER 16, 2020

In this benchmark report, you’ll learn insights into what association professionals are thinking about their organization’s future and how your organization compares with other associations. Nimble Communities allows you to easily set up and host a branded online member community as a digital home for member connections. Learn more.

Virtual 78

Virtual Associations Headline Amazon 78