Benchmark Digital Influence Management 
M+R
JUNE 5, 2023
Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.
.orgSource
APRIL 22, 2024
We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. I use the word “change” frequently to describe shifts in the digital world. Don’t limit creativity to the management team. But I think that’s the wrong word.
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EveryAction
MAY 30, 2023
Email isn’t just a great tool for sending out your RSVP form and managing other administrative processes for your event, it’s also an effective method of educating and engaging your base so when the day comes, they’re enthusiastic and prepared to take action. Petitions Looking for an easy way to get people in the door for advocacy work?
.orgSource
OCTOBER 17, 2023
leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0
EveryAction
JANUARY 11, 2023
Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. Congressional staff, who carefully manage their boss’s time, will designate slots for the lawmaker to meet with constituents while back home.
Media Cause
FEBRUARY 16, 2024
Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. While you may need to make some minor adjustments to your paid media budget , you can find additional ways to amplify your message during this time, like partnering with influencers and creators.
Forum One
SEPTEMBER 7, 2021
Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.
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