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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.

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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Keep in mind that a virtual advocacy campaign starts with the right software. Stay in touch with supporters. .

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. What has changed over time? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Use Data as a Connector Integrated planning isn’t a one-time event.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Search Engine Optimization. But you can change that.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. Online giving is their forte, with crowdfunding platforms and social media serving as powerful tools to raise awareness and funds.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. What has changed over time? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Use Data as a Connector Integrated planning isn’t a one-time event.

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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit. What’s the ideal scope of our podcast?

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