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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.

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Try My #1 Time-Saving Tip for End-of-Year Fundraising

Bloomerang

It’s no wonder that many fundraisers find themselves so exhausted by the time they send their appeals that the last thing on their mind is writing a heartfelt thank you message or reporting back to the donor on how their gift made an impact. One way to save time is to write all of your content at the same time.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Simon Sinek A colleague recently referred to the time before the pandemic as “innocent.” This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Sharon offered an idea that has been on my mind for some time.

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How To Coach Your Employees To Increase Their Influence And Impact

Eric Jacobsen Blog

Bill Berman and George Bradt , authors of the book, Influence and Impact , explain the importance of helping your employees to understand what their jobs entails, and what the culture expects, so they can do the work you need from them the most. Given them the time, resources and encouragement they will need. Build trust.

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5 Bright Spots in Ad Creative

M+R

Read time: 4 minutes The bleak winter months of January and February are a slog to endure — especially if you’ve got kids who bring home approximately 72 illnesses per child per week. Most of us are biding our time for the sunshine-infused time change that is Spring Forward (reminder! Change those clocks this Sunday!)

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Over time, that can improve your organic ranking.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. What has changed over time? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Use Data as a Connector Integrated planning isn’t a one-time event.