Bloomerang

JULY 7, 2022

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals. Define your audience.

Mail 112

Mail Retention Practice Donor 112

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% of their total audience. In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%.

email 52

email Rate ROI Social Media 52

Care2

SEPTEMBER 21, 2013

However, according to a new study by EdgeRank Checker posts with hashtags on Facebook don’t have as good reach as posts than those without. The study found about 6,000 of the posts contained hashtags and these were the same posts that had a decrease in engagement per fan. ” The results from the study are not surprising.

Studies 78

Studies Facebook News Trend 78

Bloomerang

APRIL 17, 2024

Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Ensure that you are asking what you want to study. Does this sound familiar to you?

Data 105

Data Metrics Measure Goal 105

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.

Test 52

Test email Spam United States 52

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. Create customer personas.

Map 52

Map Digital Business Marketing 52

.orgSource

OCTOBER 1, 2023

I urge my clients to study data to understand how to deliver the individualized service their members want. It gives your audience a voice, agency, and the all-important opportunity to ask questions. Conversational marketing can increase conversion rates by up to 45%. Customize is the marketing mantra of the hour.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Here are a few key ones: Open Rates: What percentage of people opened up an online fundraising appeal.

Studies 78

Studies Online Fundraising Nonprofit 78

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. What’s your renewal rate? Where do you begin? Clean up your data. By segment?

Free 88

Free Fundraising Mail Nonprofit 88

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. 4) Unconventional Donors Utilizing unconventional supporters and up-and-coming donors gives fundraisers the opportunity to reach new audiences and raise more money.

Trend 296

Trend Fundraising Digital Celebrate 296

Nonprofit Tech for Good

OCTOBER 31, 2018

In their 2013 study, they found that some 57% of people who watch a video for a nonprofit go on to make a donation! A study by Frontstream found that “Instagram sent more individual donors to donation forms than Twitter, had a higher donation conversion rate, and the resulting gifts were of a higher average value.”.

Social Media 227

Social Media Money Raise Media 227

Bloomerang

JUNE 3, 2024

Small nonprofits face even more challenges when it comes to securing funding in comparison to larger organizations—from low donor retention rates to limited resources to an overall lack of unrestricted funding. This led to better retention rates among supporters, doubling annual fund revenue and increasing monthly recurring givers tenfold.

Arts 74

Arts Culture Fundraising Nonprofit 74

M+R

DECEMBER 8, 2023

A recent study has shown that 46% of respondents had used private browsing at least once. Typically we see the highest rate of iOS adoption around the holidays, when people are receiving new devices preloaded with iOS 17 as gifts. When does this go into effect? It already has, though people rarely rush to update their phones.

Track 104

Track Digital Change Fundraising 104

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Ease of experience. Key takeaways.

Digital 130

Digital Advocacy Fundraising Channel 130

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. and the best way to learn is to spend an hour or so a month studying your analytics.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. That’s average. ). So frustrating!

email 126

email Fundraising Sound Sample 126

Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Take action!

Analytics 169

Analytics Language Associations Case Study 169

Allegiance Group

APRIL 15, 2024

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. Additionally, audiences are likely to open and engage with direct mail. On average, direct mail has an open rate of 57.5% Direct mail reaches different audiences. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Network for Good

OCTOBER 20, 2020

Many studies have investigated what makes a subject line effective, and they all seem to agree on a few key points: Keep it short, but on point. Some studies show that the optimal email length is 50-100 words. If you put multiple CTAs in an email, your audience is going to get confused and distracted. Write no more (and no less!)

email 98

email Donor Spam Rate 98

sgEngage

MAY 12, 2023

For instance, create donor segments and study commonalities among your target audience to better target your item catalog to match their interests and price ranges. After your virtual auction , study your engagement data and revenue totals. Generate contact lists and marketing segments for use in promoting your auction.

Virtual 72

Virtual Build Stream Software 72

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

Map 52

Map Digital Business Marketing 52

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. Living Case Study. I use a “Living Case Study&# technique — it is less formal that your traditional case study because it covers a work in progress and shares lessons learned as well as successes. View more presentations from Beth Kanter.

Case Study 98

Case Study Social Media Studies Integration 98

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. With your key audiences’ inboxes receiving more and more emails, it is important for you to make sure your organization’s emails stand out.

Personal 53

Personal email Tips Audience 53

Cloud 4 Good

AUGUST 4, 2022

Our goal was to improve communication across campus with our various constituencies, leveraging Salesforce CRM and Marketing Cloud to study and improve the relationship they have with the university,” said Mead. UMass Amherst currently hovers around a 60% email open rate when factoring in commercial and transactional emails.

Massachusetts 90

Massachusetts University Communication Marketing 90

Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Audience questions from our fundraising friends who attended the webinar. Let’s dive into the poll data. Have they done the math?”.

Question 97

Question Fundraising Org Mail 97

ASU Lodestar Center

APRIL 1, 2022

Studies show that donors ask less about where their money is spent and more about the impact their donation is making. Charity watchdogs are a type of nonprofit that publicly share information about charities, including reviews and ratings. The flow of a compelling story is audience ? The problem with ratios.

Impact 52

Impact Communication Effective Ratio 52

NonProfit Hub

FEBRUARY 6, 2015

Based on a recent study, the percentage of internet users older than 65 who are on Facebook outnumbers those who aren’t—at 56 percent, which is an increase of 11 percent from a year ago. Pinterest’s audience is female-heavy; as 42 percent of women online use the site, compared to just 13 percent for men. Knowing Your Audience.

Social Media 28

Social Media Audience Media Social 28

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Also, don’t be afraid to send follow-up emails to improve your response rates. ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Media Cause

JANUARY 26, 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. And the audience is joining. Happy New Year, and welcome to 2024! Let’s get into it.

Trend 59

Trend Social Social Media Influence 59

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Attract attention with “Snackable” content.

Story 66

Story Data Storytelling Lesson 66

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Had a 55% increased conversion rate. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

Practice 52

Practice Marketing Fundraising Social Media 52