M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. A recent study has shown that 46% of respondents had used private browsing at least once. Click Tracking is less specific to an individual user. When does this go into effect?

Track 103

Track Digital Change Fundraising 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. Twitter engagement rates for brands are actually higher on the weekend.

Social Media 119

Social Media Channel Difference Media 119

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7%

email 52

email Rate ROI Social Media 52

sgEngage

MARCH 22, 2022

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. In fact, studies show that donors are more likely to read a direct mail appeal than an email appeal. Personalize all appeals . Focus on impact storytelling .

Retention 94

Retention Communication Donor Strategy 94

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. What channels did you use last year? What’s your renewal rate? By segment?

Free 88

Free Fundraising Mail Nonprofit 88

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Also be sure that the content is edited for each channel since each one has its own unique tone and voice.

Studies 78

Studies Online Fundraising Nonprofit 78

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. In their 2013 study, they found that some 57% of people who watch a video for a nonprofit go on to make a donation! 12% of annual donations occurs on the last three days of the year.

Social Media 234

Social Media Money Raise Media 234

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

Map 52

Map Digital Business Marketing 52

Cloud 4 Good

AUGUST 4, 2022

Our goal was to improve communication across campus with our various constituencies, leveraging Salesforce CRM and Marketing Cloud to study and improve the relationship they have with the university,” said Mead. UMass Amherst currently hovers around a 60% email open rate when factoring in commercial and transactional emails.

Massachusetts 90

Massachusetts University Communication Marketing 90

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Direct mail is too often associated with the past. ABC (Always Be Consistent!)

Mail 52

Mail Campaign Donor Tips 52

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Deliver Your Form on Multiple Channels. Also, don’t be afraid to send follow-up emails to improve your response rates.

Donation 67

Donation Tips Rate Mobile 67

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

Practice 52

Practice Marketing Fundraising Social Media 52

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. sure also to include the overhead rate of staffing and running your nonprofit.

Action 75

Action Report Practice Fundraising 75

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

Story 66

Story Data Storytelling Lesson 66

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

NetWits

AUGUST 8, 2012

Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. Download Now!

Offline 219

Offline Donor Online Fundraising 219

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. Policymakers do not pay attention to messaging that comes through social media channels. Living Case Study. View more presentations from Beth Kanter. We used: I love grass-fed beef. Experimenting to Expand Capacity.

Case Study 98

Case Study Social Media Studies Integration 98

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Get Fully Funded

MAY 9, 2022

It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Put yourself in the shoes of a member of your audience when you self-audit your systems. Social media: Go through all your social media channels as a prospective donor. It’s not a mystery.

Marketing 69

Marketing Guide Metrics Nonprofit 69

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). SMS was 2020’s hottest not-so-new channel. The cause of such a large increase in revenue without a similar increase in the number of appeals is decidedly mixed.

Fundraising 98

Fundraising Gift Rate email 98

Kindful

MARCH 22, 2021

In their email cultivation study , the NextAfter team wasn’t always able to find an email subscription sign-up form or donate button on many nonprofit websites. In fact, they couldn’t give to 20% of the organizations or sign up for email from 29% of the organizations in the study. Have you tested those forms to make sure they work?

email 98

email Evaluation Social Media Marketing 98

Achieve

JUNE 1, 2023

Assess metrics such as your email open rate or online donation rate to measure your success. For each of these demographics, conduct audience research to determine: Their preferred giving avenue. Their retention rate. Your online donor retention rate. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. . You can do it! .

Donor 100

Donor Giving Retention Gift 100

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Does your audience already understand your mission?

Social Media 52

Social Media Media Hints Social 52

Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. You taper off the most expensive and time-consuming recognition channels to the smallest group of donors.

Map 52

Map Donor Guide Newsletter 52

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Your audience can’t connect strongly with just a bunch of words on a screen.

Storytelling 139

Storytelling Fund Raise Music 139

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). You want your audience to feel your message, as much as hear your message. Think about your target audience.

Video 87

Video Nonprofit Images Awareness 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). 1) Conversation Rate: Conversation Rate = # of Audience Comments (or Replies) Per Post.

Metrics 96

Metrics Facebook Data Measure 96

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience.

email 75

email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. I wanted to get a better understanding of context for this audience and the approaches they were already using. In the book, we share a couple of case studies and examples of engagement models.

Social Media 108

Social Media Network Media Free 108

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience.

email 70

email Advocacy Social Network Social Media 70