EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift.

Mobile 130

Mobile Digital Fundraising Advocacy 130

AccelEvents

DECEMBER 3, 2020

The world over, an increasing number of industries are seeing significant impacts from the COVID-19 pandemic, physical distancing mandates, shelter in place orders, and workplace shutdowns. . The real estate industry is one that has been profoundly affected by the pandemic. Why Shift to Virtual and Hybrid Events.

Industry 98

Industry Virtual Benefit Hosting 98

AccelEvents

NOVEMBER 27, 2020

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

Industry 98

Industry Virtual Stream Hosting 98

.orgSource

APRIL 1, 2024

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. Make space to give your current staff the time and training they need to become engagement specialists. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends.

Trend 221

Trend Influence Taxonomy Associations 221

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future.

Social Media 250

Social Media Stats Audience Media 250

.orgSource

MARCH 4, 2024

Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” The process centers around those hallmarks of the digital marketplace, innovation and value.” The Cirque audience sits under a striped big top. Clowns, acrobats, and trapeze artists entertain.

Strategy 221

Strategy Marketing Detroit Associations 221

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. How much time and resources go into keeping each product updated and relevant? It’s no secret that today’s economy is full of uncertainty.

Associations 320

Associations Product Virtual Survey 320

AccelEvents

DECEMBER 10, 2020

One of the best ways to showcase new tech designs and products is through an industry event. However, with the COVID-19 pandemic and major event shutdowns across the globe, industries have been forced to get creative. Ever since virtual events first became possible, the tech industry has been all over this space.

Industry 52

Industry Virtual Tech Cisco 52

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

Library 104

Library Influence Demographics Nonprofit 104

AccelEvents

JUNE 3, 2020

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small.

Industry 84

Industry Virtual Platform Broadcast 84

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Audience engagement (e.g., Conversion rates (e.g.,

Metrics 75

Metrics Digital Strategy Rate 75

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem. Get in touch!

Map 73

Map Service Design Digital 73

AccelEvents

DECEMBER 3, 2020

The world over, an increasing number of industries are seeing significant impacts from the COVID-19 pandemic, physical distancing mandates, shelter in place orders, and workplace shutdowns. . The real estate industry is one that has been profoundly affected by the pandemic. Why Shift to Virtual and Hybrid Events.

Industry 52

Industry Virtual Benefit Hosting 52

AccelEvents

NOVEMBER 27, 2020

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

Industry 52

Industry Virtual Stream Hosting 52

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

Lesson 292

Lesson Marketing Amazon Adopt 292

Byte Technology

FEBRUARY 16, 2016

On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. Looking for an example of digital disruption? Hence, you’ve become a victim of digital disruption.

Digital 100

Digital Industry Org Model 100

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. Whether it’s via a chatbot, a human, or some combination of the two, dialoguing in real time is a powerful tool to build sales and loyalty. It gives your audience a voice, agency, and the all-important opportunity to ask questions.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

The MatrixFiles

FEBRUARY 23, 2024

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

Associations 130

Associations Industry Government Education 130

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. As far as free advertising for nonprofit organizations goes, this program lets you: Target your reach and increase digital visibility. Run multiple campaigns concurrently.

Volunteer 209

Volunteer Free Donor Grant 209

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. The Rule of 7 states a person needs to see an advertisement at least seven times before they act. But, there is a way to simplify this.

Campaign 70

Campaign Digital Profile Social Media 70

EveryAction

FEBRUARY 8, 2023

Fresh Eyes Digital Donors, volunteers, and supporters are the lifeblood of many nonprofit organizations. Whether they are donating their time, their voices, or their dollars, it’s essential to make sure your supporters know how valued they are—and fully grasp the impact of their generosity. Get in touch at FreshEyesDigital.com !

Demonstration 192

Demonstration Impact Support Story 192

AccelEvents

JUNE 3, 2020

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small.

Industry 52

Industry Virtual Platform Broadcast 52

EveryAction

JUNE 8, 2023

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. The goal is to move your position forward while engaging your supporter audience. Learn more at WeRaiseTheRoots.com !

Advocacy 143

Advocacy Local Audience Poll 143

EveryAction

SEPTEMBER 7, 2022

Here are a few tips from Alras Digital and Raise the Roots. Alras Digital. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. The general business rule is that acquiring new customers can cost five times more than retaining existing customers.

Communication 130

Communication Practice Program Instruction 130

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 235

Facebook Fundraising ROI Metrics 235

Nonprofit Tech for Good

APRIL 24, 2020

Virtual reality (VR) and augmented reality (AR) are two technologies that are popular in the gaming industry because they provide an immersive experience. Virtual reality does this by creating a digital environment that you can explore with a headset and headphones. 2) Donations via the Gaming Industry.

Trend 321

Trend Fundraising Voice Stream 321

Qgiv

JUNE 10, 2022

A reality, though, for many nonprofits is that they have a hard time marketing their fundraising needs and getting a diverse portfolio of people to invest in their cause. The short answer: Digital advertising and marketing. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing.

Digital 52

Digital Marketing Online Fundraising 52

M+R

JUNE 18, 2024

Read time: 8 minutes tl;dr Everyone is talking about cookie deprecation — but what do nonprofits need to do about it right now? If you’ve ever been relentlessly pursued by that one sweater you put in your cart that one time (like seriously, why is that sweater haunting me?), Join us on June 26th for a webinar about what you (yes, you!)

Alternative 87

Alternative Google Audio Test 87

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. Keep your audience in mind as you create content.

Taxonomy 169

Taxonomy Content Data Strategy 169

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) GivingTuesday is such a busy time for anyone involved in a nonprofit organization, so thinking of thank you gifts and sending thank you notes is extra important.

Gift 207

Gift Consultant Audience email 207

Forum One

SEPTEMBER 30, 2021

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 46

Map Service Design Digital 46

AccelEvents

MARCH 18, 2021

As the event industry moves into the digital age, more and more brands are seeking ways to capture audience engagement and garner revenue through event marketing. Hybrid events are usually hosted in-person, but the digital components are well-incorporated into the event agenda. Benefits of Hybrid Events.

Tools 98

Tools Virtual Hosting Industry 98

Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly.

Research 59

Research Difference Search Hunger 59

Forum One

AUGUST 31, 2023

These include awards for best-in-industry websites and even an app. The new American Jazz Museum brand positions the museum to be a beacon of rich history and vibrancy for the community and neighborhood and attract audiences from around the country to experience music from a range of eras and artists.

Museum 84

Museum Kansas City North America Wisconsin 84

sgEngage

SEPTEMBER 11, 2023

A variety of industries align with golf event sponsorships, including food and beverage, healthcare, sports and fitness, home and financial services, luxury brands, and travel. An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser.

Charity 81

Charity Create Sponsor Sample 81

Nimble AMS

DECEMBER 5, 2022

Consider linking ambassadors to a subgroup based on their industry background, a personal hobby, or how long they’ve been at your association. . Encourage qualified volunteers to offer their specialized industry knowledge to create continuing education courses or webinars for your members. Mentoring program.

Associations 135

Associations Volunteer Mentoring Industry 135

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52