M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. Hope to see you around!

Business 88

Business Atlanta Chicago Benchmark 88

sgEngage

SEPTEMBER 6, 2023

Organic posts, paid posts, and boosts allow you to test acquisition on social media. Step 3: Start Converting Email Sign-ups into Donors As part of a longer-term cultivation and solicitation strategy, design your email plan with conversion in mind. You could also consider making the email address optional.

Digital 91

Digital Donor Work Calendar 91

Candid

JANUARY 30, 2023

We’ll go over important factors to consider when you rebrand your nonprofit throughout this blog. Your audience’s perception of your nonprofit will change. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 119

Nonprofit Audience Library Research 119

Association Analytics

JULY 27, 2021

Keep your audience in mind as you create content. Test and Learn! For smaller projects, test to see if the content resonates with your members. Let’s use course registration again as an example for an easy test. Use data to help build your content strategy. Start at a macro- level. If it does, great!

Taxonomy 169

Taxonomy Content Data Strategy 169

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

Communication 76

Communication email Marketing Museum 76

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving. Is there drop off? If so, where?

Fundraising 105

Fundraising Donor Celebrate Chicago 105

Candid

OCTOBER 12, 2022

Start brainstorming ideas for goals you want to achieve, while keeping in mind the mission of your nonprofit. Tip: Make sure to test your links and landing pages in advance. On GivingTuesday, make sure you are present and keeping your donors and audience up to date on your goals via online channels. Some examples are: .

Campaign 98

Campaign Social Media Influence Content 98

sgEngage

APRIL 19, 2023

Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. Is it just a fad? ChatGPT is a probabilistic model.

Model 73

Model Italy Test Generation 73

Saleforce Nonprofit

FEBRUARY 11, 2022

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. As nonprofit fundraisers, we are competing for space in the minds of our donors with the brands they interact with on a daily basis. Act Like For-Profit Brands.

Online 103

Online Tips Fundraising Nonprofit 103

Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Keep in mind that this feature is currently in beta testing, so it may still be a little buggy. Guest Blog written by Springly.

Marketing 59

Marketing Fundraising Social Media Video 59

sgEngage

APRIL 10, 2023

Start testing your outreach plans. Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. Start testing your outreach plans.

Demographics 76

Demographics Retention Donor Research 76

sgEngage

AUGUST 22, 2023

Keep in mind, tools like ChatGPT are most effective when you are hyper-specific in your prompts, including details like word count, call-to-actions, tone, and intended audience. Step Two: Test out these messages with a social media post. A strong message is great but must be tailored to the right audience.

Fundraising 71

Fundraising Generation Education Feeds 71

NTEN

OCTOBER 8, 2010

With that in mind, the AIDS.gov team compiled some advice about what it takes to use Twitter effectively to engage with our audiences. Here are some of things we keep in mind as we plan our new media activities: Be consistent. At AIDS.gov, we have made a commitment to tweet on a daily basis, and blog at least once a week.

Audience 76

Audience Twitter Flickr NTEN 76

sgEngage

SEPTEMBER 11, 2023

It’s important to note that your team should always review ChatGPT’s output to ensure it reflects your brand voice and gives it a human touch that your audience wants to engage with. Influencer marketing can be a valuable tool to spread awareness about your nonprofit and your event to new audiences who otherwise might not have known about it.

Charity 80

Charity Create Sponsor Sample 80

Qgiv

JUNE 6, 2023

When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do you target the right audience for Facebook Ads for nonprofits? Widening your audience reach provides your organization with more opportunities to expand your fundraising campaigns and raise more money for your cause.

Facebook 86

Facebook Guide Demographics Nonprofit 86

EveryAction

MARCH 29, 2023

From our friends at Media Cause If you are an organization that does advocacy—particularly if you’re wondering how to grow your supporter base and build more people power to achieve your purpose—then this is the blog for you. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

Audience 177

Audience Advocacy Channel Mind 177

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Twitter 349

Twitter Practice Social Media Nonprofit 349

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. Include donation buttons or text links at the end of blog posts or articles.

Donor 85

Donor Social Media Websites Content 85

Media Cause

JUNE 30, 2022

This is the first blog in a series about creating Paid Media Reporting Dashboards. What types of things do you test, and how can you quickly differentiate testing attributes? I find it easiest to build chunks of ad names based on target audience groupings. You’ll see why as we move through this blog series! .

Report 52

Report Build Media Google 52

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111

M+R

MAY 10, 2021

Maybe you’ve made a language guide to be mindful of how your chosen words may fall short of respectful representation. Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. And heads up!

Social Media 127

Social Media Accessibility Media Social 127

Classy

JULY 14, 2021

Be Mindful of Your Participants’ Time. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. Make Your Content Accessible to Varying Audiences.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Keep in mind that a virtual advocacy campaign starts with the right software. Use technology with a face-to-face component. .

Advocacy 77

Advocacy Awareness Virtual Campaign 77

Qgiv

JANUARY 12, 2023

And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results.

Social Media 52

Social Media Strategy Media Donor 52

Neon CRM

NOVEMBER 30, 2023

Utilize Visuals Humanize your nonprofit’s stories by adding visuals like photos and videos to engage your audience. This provides a behind-the-scenes of your storytelling process and ensures your audience that people are telling their stories willingly. Share the story on all of your platforms at first, and then start testing.

Storytelling 52

Storytelling Guide Nonprofit Story 52

The Storytelling Non-profit

JUNE 5, 2022

Below you’ll find the video version of this blog post, or continue reading to get all the details! KNOW WHO YOU’RE WRITING TO: A very important fundraising advice is to identify who your target audience is. As a non-profit organization, we communicate with different type of audiences. Know who you’re writing to 2.

Fundraising 67

Fundraising Advice Conversation Profit 67

Forum One

AUGUST 31, 2021

This blog post was written by Ayomide Fatoye, Summer 2021 Forum One. I decided to do what any good nerd does when they learn something new: write a blog post about it. . Test whether or not it works. There are various tools and techniques available to test your website for accessibility. First, what is web accessibility?

Beginner 46

Beginner Accessibility Web Lesson 46

Cloud 4 Good

FEBRUARY 15, 2022

With this information in mind, we can help you envision just how Marketing Cloud can bring your constituent data together and automate your cross-channel communications to the right person at the right time – meeting them exactly where they are at in the constituent lifecycle. Blog: What Can Marketing Cloud Do For Education?

Marketing 59

Marketing Phase Nonprofit Gift 59

AccelEvents

JUNE 9, 2021

Online summits are one way to connect with your audiences, as well as increase lead generation and grow revenue. A virtual summit is usually a multi-day, interdisciplinary gathering of like-minded individuals hosted online. Define Your Audience. Why do you want to get in front of this audience? We’re here to help.

Online 98

Online Create Registration Virtual 98

Qgiv

MARCH 22, 2023

A physical reminder of your event can keep it at the top of your supporters’ minds and encourage them to participate. Besides physical advertisements, social media is a great tool for nonprofits to reach new audiences. Once the event is set up, test any equipment you’ll need to use before participants start arriving.

Pledge 98

Pledge Hosting Guide Offline 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2017

Anne Grady, in a recent HBR blog post , describes the harm that repeated stress triggers can create in the workplace: “When you are triggered, the emotional part of your brain takes over. If your stress is being triggered repeatedly at work (or elsewhere) this can lead to burnout.

Professional 113

Professional Management Journal Reflection 113

OneCause

MARCH 14, 2023

With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? Targeted information about the event should continue to be released up until several days before the event to remain top of mind with potential guests as well as those already confirmed. What marketing channels should we use?

Marketing 52

Marketing Guide Fundraising Nonprofit 52

VQ Strategies

JULY 22, 2021

As I gratefully opened the bag of pretzels, I could have been thinking about what time I might eventually make it home or the plans I’d be missing that evening, but instead, my mind turned to volunteer engagement and how the past year has delivered so many unexpected changes in plans. For them, understanding their options was top of mind.

Denver 98

Denver Volunteer Delaware Virtual 98

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

DNL OmniMedia

MARCH 24, 2021

Blog: This includes quick blog post updates about your nonprofit’s work, supporter and constituent testimonials, and even long-form educational posts. More specifically, a domain name is the portion of your website’s address that is between the protocol sign (“HTTPS://”) and the first slash in the URL (“/blog,” “/about-us,” etc).

Project 59

Project Web Build Websites 59

Nonprofit Tech for Good

FEBRUARY 1, 2011

Blog: www.wildlifepromise.org. There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. They were supportive and encouraged me to test and experiment. Organization: National Wildlife Federation. Book Tour?. ?Book

Social Media 190

Social Media National Interview Examples 190

Care2

AUGUST 28, 2010

Who in their right mind would predict the death of Facebook given its ever increasing dominance ? If your content is NOT useful to your target audiences, guess what? Tailor the content to your audiences. It's about your audiences and what resonates with them. Mix it up and of course test it. said Livingston.

Voice 52

Voice Picture Facebook Newsletter 52