Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments.

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Analytics Associations Model Metrics 169

sgEngage

JULY 22, 2022

Update your “About Us” page with the most recent accessibility guidance in mind? Instead of biting off more than you can chew, try starting with just one part of your website first: your blog! Create new blog content on the regular. A regularly-updated blog can be one of the best assets to your nonprofit’s SEO efforts.

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Tips Search Websites Nonprofit 90

Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? Keep in mind that it will take up to a full day for the program to provide you with good feedback and stats, but when you start seeing it have fun and explore.

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WordPress Analytics Audience Google 100

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

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Language Google Search Content 246

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1.

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Fundraising San Diego Influence Profile 327

Byte Technology

NOVEMBER 29, 2016

In today’s world of blogging, it’s hard to get noticed. After all, there are some 31 million active blog sites in the United States only at any given time, and to make your own content stand out from the crowd is certainly no easy chore. Here are some important tips to keep in mind when cranking out content that people want to read.

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Content Create Tips Blogger 100

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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Tips Fundraising Management Cancer 349

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

.orgSource

APRIL 1, 2024

Be an open-minded reader. Feature them on social media, and in podcasts, testimonials, and blog posts. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. Break out of the association bubble. Study across industries. Forbes, CMO Network, Inc.,

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Trend Influence Taxonomy Associations 221

Bloomerang

OCTOBER 20, 2023

Here’s Laurence Pagnoni’s blog about emojis in reply. Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. Cultural sensitivity : Be mindful of cultural differences and interpretations of emojis.

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email Test Culture Audience 86

The MatrixFiles

FEBRUARY 23, 2024

When a keynote speaker at an event leans one way politically, associations are more mindful of having another speaker who leans in the other direction. Organizations are having to remind members that discourse should always be civil and open-minded. Many execs say you always need to circle back to your mission.

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Associations Industry Government Education 130

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 75

ASU Lodestar Center

DECEMBER 5, 2017

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Know Your Goals.

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Storytelling Audience Channel Story 45

Byte Technology

JANUARY 12, 2017

But it’s important nonetheless: when you generate content based on trending topics you can be assured that said topics are already on reader’s minds, and speaking to these topics can really help you build a loyal following and assist you in honing in on your target audience. Comment Sections.

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WordPress Trend Reddit Blogger 100

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Examples: facebook, google, instagram, blog, website, qr-code. What’s the average donation for each audience?

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Donor Track Campaign Facebook 305

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Product Virtual Survey 320

Greater Giving

AUGUST 25, 2023

In this blog post, we’ll dive into what SWAG is, introduce you to a valuable resource – TheShareWay, and provide essential tips for crafting successful SWAG requests. These items can range from branded merchandise like tote bags and t-shirts to unique giveaways that resonate with your audience.

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Articulate Audience Contact Demographics 75

Candid

JANUARY 30, 2023

We’ll go over important factors to consider when you rebrand your nonprofit throughout this blog. Your audience’s perception of your nonprofit will change. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

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Nonprofit Audience Library Research 119

Care2

DECEMBER 12, 2014

Most nonprofits have a blog and even though they''re common, they''re not always as simple to navigate as they seem. A lot of nonprofits reach out to me asking how they can improve their blogs, they ask about best practices, and they ask about constituent engagement. So, you think you can blog? What are you goals for you blog?

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Practice Calendar Advocacy Audience 72

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Association Analytics

SEPTEMBER 8, 2022

Like others, revenue is most likely top of mind for your association. Read more about this concept and how to assess the true value of your products in this blog. New Audiences. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them.

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Data Associations Product Stream 169

M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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Guidelines Audience Language Content 90

sgEngage

JANUARY 26, 2024

To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership. Highlight them in your newsletter, social media, and on your website’s blog so you can help boost their visibility and reputation.

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Awareness Campaign Business Collaboration 71

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2012

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. I invited Lisa to reflect on her experience and share some advice as a blog post. She writes for the JewPoint0 blog and tweets at @darimonline. Actually none of this mattered.

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Group Facebook Audience Chapter 113

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Museum 73

EveryAction

MARCH 29, 2023

From our friends at Media Cause If you are an organization that does advocacy—particularly if you’re wondering how to grow your supporter base and build more people power to achieve your purpose—then this is the blog for you. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

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Audience Advocacy Channel Mind 177

Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. People act on emotion !

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Communication Storytelling Indianapolis Indiana 113

Qgiv

MARCH 11, 2022

Enter the nonprofit marketing funnel: a useful model for visualizing your audience’s various levels of involvement and where they are on their journey. The top of the funnel is your largest audience segment, but also that which is least familiar with your nonprofit. These activities are about staying top of mind and establishing trust.

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Marketing Impact Strategy Exercise 98

AccelEvents

DECEMBER 28, 2020

Instead of sitting down to read a book, blog, or news article, users can tune in and listen to their favorite hosts talk about recent trends, tidbits, and other interesting anecdotes. . Unfortunately, you don’t always have the time to scan dozens of blogs or attend events for inspiration. Meeting Minds with Charles Eide.

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Podcast Professional Virtual Industry 98

sgEngage

NOVEMBER 16, 2021

In our last Countdown to GivingTuesday blog post we covered tips for building committees, meeting with teams, drafting your communications, and setting limits (because there is only so much we can do). . While turning your ideas into content, keep in mind the following tips: . and ask others to ensure the content hits the mark .

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Nonprofit Tech for Good

APRIL 24, 2020

For many people, issues that are out of sight are also out of mind. Gamers, some with enormous fan bases in the tens of millions, host live streams where they play video games and interact with their audience as a tool to raise money for nonprofits. How can you use VR and AR as a tool for nonprofit donations?

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Trend Fundraising Voice Stream 324

Candid

DECEMBER 12, 2022

But keep in mind that there are also free and low-fee tools that you can use to produce an explainer video on your own and at a lower cost. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Craft a compelling storyline. Use a call-to-action.

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Video Support Tips Audio 105

Bloomerang

JANUARY 7, 2022

Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. There are several ways to communicate goals to your audience but this blog will cover two of the most common: Impact Goals and Financial Goals.

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Structure Goal Communication Effective 82

NTEN

OCTOBER 8, 2010

With that in mind, the AIDS.gov team compiled some advice about what it takes to use Twitter effectively to engage with our audiences. Here are some of things we keep in mind as we plan our new media activities: Be consistent. At AIDS.gov, we have made a commitment to tweet on a daily basis, and blog at least once a week.

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Audience Twitter Flickr NTEN 76

Bloomerang

JULY 20, 2021

If you’re struggling to come up with a theme or gimmick for your fundraising event, this blog is for you. Step 2: Consider your audience. In order to start to pin down who your target audience is and what may appeal to them, ask yourself these questions: Will guests be bringing coworkers, partners, or families?

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Fundraising Indianapolis Indiana Storytelling 114

Nonprofits Source

NOVEMBER 27, 2023

Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month.

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Channel Business Marketing Effective 52

Allegiance Group

NOVEMBER 2, 2023

By placing the donation button on every page, you reinforce its presence in the minds of your website visitors. However, it’s important to note that when it comes to your blog or social media pages, strict adherence to this practice may be optional. A blog A blog is a crucial element of any nonprofit website.

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