Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. 2) Write and distribute quarterly Impact Reports. . According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Why Quarterly Impact Reports?

Trend 323

Trend Digital Marketing Fundraising 323

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. Looking for benchmarks? We’ve got some Benchmarks. “Taxpayer” groups. Gold standard advocates.

Conservancy 82

Conservancy Influence Mail Headline 82

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. How does your email program record and report those opens? Left unread.

Mail 108

Mail Spam Rate email 108

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 84

Fundraising America United States Track 84

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Track Top Donor Acquisition Days. Optimize My Donation Page.

Experiment 93

Experiment Donation Ideas Create 93

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). The most attractive aspect of the medium is how intimate the relationship can be with the audience. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Be more generous and strategic in your follow back strategy.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Neon CRM

OCTOBER 23, 2023

That is, 80% of the desired actions are completed by 20% of the audience. According to a report by the Charity Science Foundation, statistical trends have suggested that for many organizations, the ratio may be closer to 90/10. Step #2: Set Your Fundraising Goal(s) Benchmark your success by setting goals for your major gifts program.

Gift 52

Gift Program Track Campaign 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000.

Software 84

Software Free Tools Adobe 84

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Define your volunteer roles.

Volunteer 87

Volunteer Program Roles Training 87

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. Step 1: Define the audience you’re targeting. Step 2: Identify and analyze prospects that fit your audience.

Effective 98

Effective Management Guide Fundraising 98

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . The pandemic adage of “meeting people where they are” rings especially true for fundraisers so make sure you understand your audience to choose the platform that resonates with them.

Platform 91

Platform Facebook Tips Social Media 91

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 of their total audience. The 2023 Neon One Nonprofit Email Report noted that the average nonprofit’s email list has 4,191 contacts. billion by 2025.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. It appears to be an even greater hurdle to adoption than expertise (only 50% reported lack of expertise as a problem) or budget (reported at 52%).

Social Media 106

Social Media Arts Social Attitude 106

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

Mobile 56

Mobile Guide Giving Fundraising 56

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. Depending on the solution, features may include: Reporting automation. Donor management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

MAY 16, 2019

What benchmarks should you be tracking your performance against? Today Jocelyn Wright, Instructional Designer and Jenny Toledo, Instructor at Blackbaud University, join your host Roz Lemieux, Director of Blackbaud Labs, to talk about some of the highlights from the M+R Benchmarks Report and what they mean for your organization.

Social Media 21

Social Media Podcast Media Instructional Design 21

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Benchmark 64

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Running periodic fundraising reports. Which (if any) niche markets, audiences, services does our organization satisfy? The public.

Guide 108

Guide Fundraising Nonprofit Template 108

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Offers accountability. But what does a fundraising strategy look like in practice? Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant. Highlights.

email 169

email Marketing Nebraska Omaha 169

Whole Whale

AUGUST 25, 2021

Giving Report. Giving Report. Marketing is missing the audience. To be most effective in direct mail, make sure to know your audience, target your mail, and choose the right mailer design. Get on track or get comfortable in the back. Random but interesting facts Whole Whale Benchmarks. billion.” – U.S.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. dang, this is a great topic, this is so timely as people are, you know, perhaps getting annual reports together. well, five areas of conversation revolve around, “What is impact reporting?

Report 78

Report Measure Impact Process 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. It’s still scary to set quantifiable goals for a project and report on whether we reached them. And it’s still hard to carve out time for tracking. I started with this basic tracking worksheet.

Measure 99

Measure Track Model Seattle 99

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41

Track Social Media Media Advocacy 41

Get Fully Funded

FEBRUARY 22, 2022

When you track your nonprofit administration spending, you will have several categories feeding into what is considered overhead, including management, general, and fundraising. Charity Navigator has come under fire for pushing nonprofits into a cycle of self-starvation in order to report low overhead and get a good rating.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it.

email 212

email Profit Registration Review 212

Connection Cafe

NOVEMBER 7, 2014

But before we get too far into the report details, let’s start with a simple definition. The Content Marketing Institute defines content marketing as “ a strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive action. ”.

Content 45

Content Storytelling Marketing Chart 45

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology.

Benchmark 42

Benchmark Metrics Analytics Track 42

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. Sue Cunningham: I think these reports are valuable in different ways to advancement leaders. in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. Sure, the audience is associations, but it's full of lessons any nonprofit can use. What do I do with all these interactions? How can I make sense of them?" Things got unpredictable.

Data 68

Data Social Social Media Stats 68

Nonprofits Source

JANUARY 23, 2023

Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Comprehensive reporting.

Grant 52

Grant Google Management Guide 52

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. M+R and Mobile Commons found that although text messaging currently reaches a much smaller audience than email, the number is rapidly growing. According to the recently released.

Mobile 65

Mobile Technology Social Media Phone 65

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. Not too shabby.

Metrics 55

Metrics Benchmark Rate Newsletter 55