Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Consider artificial intelligence (AI) solutions.

Trend 52

Trend Podcast Retention Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. Looking for benchmarks? We’ve got some Benchmarks. “Taxpayer” groups. Gold standard advocates.

Conservancy 80

Conservancy Influence Mail Headline 80

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. MPP only pre-loads images (including that open tracking pixel!)

Mail 107

Mail Spam Rate email 107

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). The most attractive aspect of the medium is how intimate the relationship can be with the audience. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. those KPIs.

Fundraising 82

Fundraising America United States Track 82

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. Step 1: Define the audience you’re targeting. Step 2: Identify and analyze prospects that fit your audience.

Effective 98

Effective Management Guide Fundraising 98

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Be more generous and strategic in your follow back strategy.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Investing the time and resources necessary not only to track but act on donor retention rates should be one of your organization’s top priorities.

Hype 52

Hype Research Marketing Benchmark 52

Neon CRM

OCTOBER 23, 2023

That is, 80% of the desired actions are completed by 20% of the audience. Step #2: Set Your Fundraising Goal(s) Benchmark your success by setting goals for your major gifts program. Keeping track of who owns each donor or prospect helps create a foundation for a successful fundraising campaign.

Gift 52

Gift Program Track Campaign 52

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. See What’s New In Fundraising. Optimize My Donation Page.

Experiment 93

Experiment Donation Ideas Create 93

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

Software 87

Software Free Tools Adobe 87

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 61

Websites Change Management Digital Government 61

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Know Your Audience. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . The pandemic adage of “meeting people where they are” rings especially true for fundraisers so make sure you understand your audience to choose the platform that resonates with them.

Platform 94

Platform Facebook Tips Social Media 94

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 5) Acknowledge.

Raise 208

Raise Relationship Tips Fundraising 208

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. M+R Benchmarks Report. You will then be sent an invoice for $20 that can be paid with a credit card.

Trend 316

Trend Digital Marketing Fundraising 316

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Track progress.

Volunteer 90

Volunteer Program Roles Training 90

AccelEvents

DECEMBER 1, 2020

Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. . Consider collecting some great prizes that will keep audiences engaged and willing to donate to your cause. But there is hope.

Virtual 98

Virtual Ideas Fundraising Stream 98

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success.

Goal 62

Goal Metrics Measure Donor 62

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Offers accountability. But what does a fundraising strategy look like in practice? Email marketing software.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant. Highlights.

email 169

email Marketing Nebraska Omaha 169

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

Mobile 57

Mobile Guide Giving Fundraising 57

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

MAY 16, 2019

What benchmarks should you be tracking your performance against? Today Jocelyn Wright, Instructional Designer and Jenny Toledo, Instructor at Blackbaud University, join your host Roz Lemieux, Director of Blackbaud Labs, to talk about some of the highlights from the M+R Benchmarks Report and what they mean for your organization.

Social Media 21

Social Media Podcast Media Instructional Design 21

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Surveys can help get data to form a baseline, benchmark, or inform strategy. Surveys can also provide useful data to track progress along the way.

Social Media 95

Social Media Analytics Tools Media 95

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Benchmark 64

Bloomerang

AUGUST 23, 2023

How to find this in Bloomerang: Reports → New → Start from a template → Newest donors Why this report is helpful: These folks are a very important audience! Make a note of this number of people too, and compare it to the other numbers we’ve been tracking. What percentage of your total audience is loyal donors ?

Report 87

Report Donor Database Template 87

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. The survey is currently in the field but initial responses show broad adoption and rising confidence and sophisticated use of online and social tools. Management attitudes.

Social Media 106

Social Media Arts Social Attitude 106

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41

Track Social Media Media Advocacy 41

Pamela Grow

JUNE 28, 2023

of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Your open rate is, of course, one of the most important metrics you’ll want to track. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

Whole Whale

AUGUST 25, 2021

Marketing is missing the audience. To be most effective in direct mail, make sure to know your audience, target your mail, and choose the right mailer design. Get on track or get comfortable in the back. Random but interesting facts Whole Whale Benchmarks. Here are some key things to know about fundraising online.

Stats 96

Stats Trend Mail Fundraising 96