AccelEvents

JANUARY 30, 2022

Running an event is one of the best things a business can do to promote its brand. And the truth is, any sized business can run a successful event as part of its overall marketing strategy. A virtual, in-person, and hybrid event can all be used in generating leads. How do events help with generating leads?

Generation 52

Generation Registration ROI Stream 52

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Despite this limitation, the data included in this study can provide benchmarks that might be useful in informing how much your organization would like to spend on advertising.

Studies 87

Studies Music Benchmark Museum 87

Whole Whale

MAY 2, 2024

Plan or support an event or major meeting A detail oriented intern may be the perfect assistant to a major event. Or, perhaps there is a backlogged idea of gathering your volunteers for a small appreciation event that an intern can help arrange. They can refine guest lists, do community outreach, and help with day-of craziness.

International 98

International Program Ideas Data 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Are there 2020 trends that we will continue to see in 2022? Grow Sustainer Revenue.

Online 96

Online Fundraising Benchmark Adwords 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

Facebook 221

Facebook Raise Fundraising Audience 221

Neon CRM

JANUARY 25, 2024

Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Channel the audience reading your newsletter—what’s helpful to them? Not every type of content will resonate with every type of audience.

Newsletter 52

Newsletter Content Ideas Tips 52

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Use this time to build stronger ties with your audience through compelling and relevant content.

Benefit 64

Benefit Marketing Change Time 64

AccelEvents

DECEMBER 1, 2020

Since shifting to the virtual event space, event planners have had to come up with creative ways to continue hosting profitable events. If your nonprofit organization or charity would normally host a holiday fundraiser in-person, then you might consider moving to a virtual fundraising event online. . But there is hope.

Virtual 98

Virtual Ideas Fundraising Stream 98

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Event Marketing Event marketing is an impactful way to communicate your mission directly to your community and potential donors. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Forum One

MARCH 20, 2023

With so many avenues, how can you ensure that your audience touchpoints are consistent, connected, and helpful? For the nonprofit sector, while there is a lot that can be done within SEO and organic social media, “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer, and donate.

Denver 58

Denver Colorado Social Media Info 58

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Provide peer-to-peer fundraisers with easy access to information and resources they can use to fundraiser for your event. 2) Educate. 2) Educate.

Raise 208

Raise Relationship Tips Fundraising 208

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. How much the event raised that year. Capture more info during event registrations.

email 230

email Raise Cancer Info 230

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Benchmarks for nonprofit video and guide for creators. Aaron's guide to getting started with nonprofit videos. Storymakers 2014.

Audience 58

Audience Video Camera Library 58

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

M+R

AUGUST 7, 2023

More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Join us for one, or all: August 16: Fewer Guesses.

Test 52

Test Broadcast Influence Fun 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. These types of reports may include benchmarking data, but that data will be much more specific than reports that explore broad trends.

Hype 52

Hype Research Marketing Benchmark 52

EveryAction

SEPTEMBER 20, 2016

Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! If your goal is to engage + build relationships with your audience (hopefully it is!), About Wistia. How did it do at what ?". Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

CauseVox

APRIL 22, 2022

No matter the type of event you’re planning, we’re here to help you and your donors spring into giving. They’re also great if your org wants to reach new audiences and build deeper connections with existing supporters. Spring has officially arrived, and generally, this is a busy but lucrative season for fundraisers across the board.

Practice 71

Practice Fundraising Registration Sponsor 71

Nonprofit Tech for Good

APRIL 10, 2022

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. People who are active on Twitter tend to be plugged into current events and trending news. Don’t be a photo tag spammer either!

Twitter 349

Twitter Practice Social Media Nonprofit 349

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . If you have developed specific brand guidelines and a tone of voice for your nonprofit or a signature event, this may not fit within the templated Facebook fundraising infrastructure.

Platform 95

Platform Facebook Tips Social Media 95

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. Host online fundraising events. Even though in-person events have returned, you shouldn’t give up on online fundraising.

Fundraising 69

Fundraising Statistics Paypal Retention 69

AccelEvents

DECEMBER 1, 2020

Since shifting to the virtual event space, event planners have had to come up with creative ways to continue hosting profitable events. If your nonprofit organization or charity would normally host a holiday fundraiser in-person, then you might consider moving to a virtual fundraising event online. . But there is hope.

Virtual 52

Virtual Ideas Fundraising Stream 52

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” We see nonprofits around the world adding QR codes to their direct mail appeals or posters at onsite events to drive online giving. Segment your target audience.

Blackbaud 102

Blackbaud Articulate Gift Global 102

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Fundraising events engage supporters in person or online to offer a unique, exciting experience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Nonprofits can access a donation button they can add to their websites, along with text-to-give, peer-to-peer fundraising, crowdfunding, membership, and events features.

Software 88

Software Free Tools Adobe 88

Forum One

OCTOBER 13, 2022

The annual Nonprofit Technology Conference (NTC) is NTEN’s signature technology event. Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 61

Websites Change Management Digital Government 61

Media Cause

APRIL 16, 2021

EGPAF created its own fundraising moment during the middle of December among the HIV advocate community with the Jake and Rosa Facebook Premiere event. We leveraged the Facebook Post Donate Button and saw average gift revenue more than double from Giving Tuesday benchmarks.

San Jose 59

San Jose Facebook Work Fundraising 59

Qgiv

DECEMBER 7, 2022

The same applies to your fundraising events. When you host a fundraising event, share your mission with the people in attendance. You can display your mission, incorporate it into event speeches, and you can even include your mission statement in your event invitations and communications.

Develop 52

Develop Fundraising Fund Raise 52

Amy Sample Ward

MAY 10, 2011

Topic : Email Campaigns: Know Your Audience and Get Results. eNonprofits Benchmarks Study. Date : May 10, 2011. Location : Nebraska. Description : Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Meanwhile, the patience and time of email recipients is.

Nebraska 100

Nebraska email United Kingdom Marketing 100

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-donate is a great way to engage participants in real-time, such as throughout an event. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Link to any form.

Mobile 57

Mobile Guide Giving Fundraising 57

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Keywords include the names and acronyms for your organization, products, publications and events. What does listening mean? Don't be discouraged.

Social Media 68

Social Media Audience Media Social 68

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. M+R Benchmarks Report. Every Saturday or Sunday send a one-topic re-engagement email (event, blog post, fundraising campaign, etc.) You will then be sent an invoice for $20 that can be paid with a credit card. Email #3 ?

Trend 316

Trend Digital Marketing Fundraising 316

Greater Giving

SEPTEMBER 12, 2022

Here are some tips on how to host an effective one at your next event: A fund-a-need appeal is a perfect opportunity to get your donors engaged and excited about your mission. What are the specific benchmarks for success that indicate success, and when will they be achieved? Talk about how impactful their participation can be.

Fund 72

Fund Music Money Raise 72

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Their 2021 event held on Classy brought in $80,000 more in online donations than their 2020 event. If you get inspired to switch up fundraising to meet your year-end goals, take our free Benchmark Assessment.

Experiment 93

Experiment Donation Ideas Create 93