M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. Are you conferencing this summer too? Let us know so we can say hello!

Business 89

Business Atlanta Chicago Benchmark 89

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

JANUARY 9, 2020

Also, every story told through the digital ecosystem, irrespective of audience, should include the following four elements: In telling its story, an organization should: Express what makes it unique and worthy of attention / support. Enable the audience to identify with it.

Storytelling 265

Storytelling Accessibility Activities Active 265

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 244

Practice Fundraising Guide Channel 244

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Whole Whale

APRIL 5, 2024

Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement. Identifying opportunities By analyzing the ads across different platforms, nonprofits may discover gaps in their own messaging or identify underserved audiences or topics.

Library 104

Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Despite this limitation, the data included in this study can provide benchmarks that might be useful in informing how much your organization would like to spend on advertising.

Studies 87

Studies Music Benchmark Museum 87

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Check out our last installment here ! Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 94

Online Fundraising Benchmark Adwords 94

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Media Cause

MAY 8, 2023

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. These benchmarks can help you plan your budgets for each channel you’re going to run ads on.

Tips 52

Tips Organization Channel Benchmark 52

Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. Looking for benchmarks? We’ve got some Benchmarks. “Taxpayer” groups. Gold standard advocates.

Conservancy 80

Conservancy Influence Mail Headline 80

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t.

Digital 118

Digital Program Tips Nonprofit 118

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

Facebook 229

Facebook Raise Fundraising Audience 229

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Benchmarks for nonprofit video and guide for creators. Video Creation Resources. Aaron's guide to getting started with nonprofit videos.

Audience 58

Audience Video Camera Library 58

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

M+R

JANUARY 11, 2022

Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Related Links: Come join Benchmarks 2022! Read all about it: The 2021 M+R Benchmarks Study is here. Many organizations are getting less and less out of Facebook Ads. Who gave more and who gave less?

Fundraising 109

Fundraising Gift Sample Benchmark 109

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. These types of reports may include benchmarking data, but that data will be much more specific than reports that explore broad trends.

Hype 52

Hype Research Marketing Benchmark 52

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

Forum One

MARCH 20, 2023

With so many avenues, how can you ensure that your audience touchpoints are consistent, connected, and helpful? For the nonprofit sector, while there is a lot that can be done within SEO and organic social media, “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer, and donate.

Denver 58

Denver Colorado Social Media Info 58

Neon CRM

JANUARY 25, 2024

Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Channel the audience reading your newsletter—what’s helpful to them? Not every type of content will resonate with every type of audience.

Newsletter 52

Newsletter Content Ideas Tips 52

sgEngage

MARCH 22, 2024

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. This new-era approach ensures that your fundraising campaign is not confined to a specific physical location but can reach a global audience.

Track 93

Track Activities Active Activism 93

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

M+R

AUGUST 7, 2023

More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Join us for one, or all: August 16: Fewer Guesses.

Test 52

Test Broadcast Influence Fun 52

NTEN

JANUARY 26, 2010

Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Apparently, 8 of 10 nonprofits think their messaging fails to hit home. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

email 230

email Raise Cancer Info 230

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 71

Award Colorado Washington Wisconsin 71

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates.

Social Media 183

Social Media Marketing Media Social 183

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46