Candid

JANUARY 30, 2023

Pay attention to which types of content your supporters engage with the least to find opportunities for improvement. Be prepared: the research phase may take weeks or even months to complete, but it’s important groundwork to lay for an effective nonprofit rebranding effort.

Nonprofit 119

Nonprofit Audience Library Research 119

Allegiance Group

APRIL 15, 2024

This initial phase of research can give you and your direct mail fundraising partners a better idea of what your organization is working with, what the broader market of supporters value, and how you can stand out against peer organizations. Identify and define specific parameters. Choose impactful visuals. Finalize the concept design.

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

FEBRUARY 1, 2023

As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise. If your donation button is not a prominent part of your homepage, you can see how this design choice impacts the attention paid to it on your heatmap. Split URL testing. The best part?

Org 81

Org Raise Tools Help 81

Forum One

DECEMBER 15, 2021

With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. Recently we’ve been able to do the opposite—prioritize inclusion from the planning stages—and the results are dramatic.

Accessibility 70

Accessibility Goal Virginia Audience 70

Nimble AMS

OCTOBER 24, 2019

So, how do you break through the noise of your members’ busy lives to keep their attention, while also providing an exceptional experience? Consider what your members are doing and what they may be looking for from your organization in each phase of their career. If you aren’t keeping members happy and engaged, you might be.

Associations 60

Associations Studies Benefit Attention 60

The NonProfit Times

APRIL 18, 2024

The individual organizations making the two lists (the best nonprofits to work for and the rest) during a given year vary but the metrics track over the years, giving something that looks like longitudinal data, with external pressures such as the economy generating rises and dips in their fortunes that largely pass the smell test.

Data 52

Data Work Aggregator Attitude 52

Connection Cafe

FEBRUARY 24, 2014

In the digital age, where most traditional storytelling is done over the Internet, attention spans are ever shrinking. National Library of Medicine put the average 2013 attention span at 8 seconds. Of that 8 second average attention span, I can assure you that my generation is on the lower end of that count. Let that sink in.

Story 51

Story Captivate Sudan Phase 51

Nimble AMS

NOVEMBER 12, 2019

As one year ends and another begins, we often turn our attention to refreshing various areas of our lives. Consider what your members are doing and what they may be looking for from your organization in each phase of their career. Now is the perfect time to revisit the value you provide your members. Focus on member engagement.

Life 60

Life Retention Studies Benefit 60

Amy Sample Ward

MAY 17, 2011

These tools are in beta-test phase and available to users like you to help us make them better and more useful to you. A couple notes: there are PDF guides you can download and a "share your story" feature so you can highlight the way you use facebook and get attention for all your hard work. Check it out!

Web 105

Web Bookmarking Charity Facebook 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

Overall, when we went into the first phase of the campaign, we had two goals: to secure at least three Blue Key Champions , and to get 6,000 keys ordered between May 9 and June 20 (World Refugee Day). We used Hashtracking (which was offered to me as a free trial for testing purposes) to pull data on how many tweets used the hashtag, etc.

Analytics 99

Analytics Interview Story Phase 99

CauseVox

JUNE 22, 2021

Why you should attend: You’ll walk away from this workshop knowing exactly what you need to do to launch your individual giving into its next phase…and you’ll discover pre-made tools that will allow you to focus more on outcomes and less on how to get it all done. Today’s donor has a short attention span, and it shows.

Digital 52

Digital Fundraising Social Media Grant 52

Judi Sohn

MARCH 12, 2011

Summary: Out with the old: In with the new: We're still in the honeymoon phase, just thrilled the new look is finally "out there" and is well-received. What sold us on Big Duck's Brandraising was the time and attention they were spending on research and deep understanding of what makes an organization tick inside and out.

Cancer 226

Cancer Phase Research Change 226

Connection Cafe

APRIL 24, 2019

If you’ve paid any attention to the fundraising landscape within higher education over the past few years, you’ve seen a deluge of announcements touting massive campaign goals. The content leveraged in the relationship is tailored to an individual’s interest / phase of life. Bigger than” campaigns necessitate a reliance on mega-gifts.

Technique 26

Technique Fundraising Gift Relationship 26

Neon CRM

MAY 12, 2023

In membership programs , it’s all about the details—and there might be one seemingly small detail that your organization isn’t devoting enough attention to: The all-important membership renewal letter! Remove All Barriers Have you tested your membership renewal process? Don’t beat around the bush during this phase of the letter.

Template 98

Template Free Guide Application 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. Quite the opposite: failure that comes from planned, methodical testing is simply how you learn. Two new books on measurement and analytics came to my attention this week. ” Here’s a quick review of both books.

Metrics 101

Metrics Measure Analytics Method 101

Connection Cafe

DECEMBER 20, 2018

Online Giving is Worth Your Attention. Instead of seeing one long, exhausting form, the user is asked only a small handful of questions at each bite-sized phase. Test, Test, Test. Instead, test it. Then test it some more. And when you change something on your site, test it again.

Websites 37

Websites Donor Test Accessibility 37

Get Fully Funded

JANUARY 26, 2021

By varying the styles of your videos, you capture your audience’s attention in different ways. Communicating with your supporters in an unexpected way is a great way to get their attention. Experiment with lighting and do some test shots to make sure your audience will be able to focus on your message.

Video 98

Video Giving Fundraising Script 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2013

In recent years, funders, practitioners and academics have been paying more and more attention to the role of social networks in addressing issues of public concern. We think that it is time to invite them to the “adults’ table”—even though this may entail a gawky “adolescent” phase. Identifying sources of discomfort will help.

Relationship 98

Relationship Network Omaha Nebraska 98

Judi Sohn

MARCH 12, 2011

Summary: Out with the old: In with the new: We’re still in the honeymoon phase, just thrilled the new look is finally “out there&# and is well-received. What sold us on Big Duck’s Brandraising was the time and attention they were spending on research and deep understanding of what makes an organization tick inside and out.

Cancer 100

Cancer Phase Research Change 100

Judi Sohn

FEBRUARY 7, 2009

With Convio’s attention firmly on Common Ground, it doesn’t seem likely that they’ll be investing the resources necessary to also support Convio syncing with the nonprofit starter pack. Much more testing is needed. Convio is currently considering options, with no timeline on a decision. Convio Common Ground.

Convio 100

Convio License Contact Model 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline. Advocates get more attention from policymakers. This session closed with a reflection of how they could apply tips and recommendations and use measurement to further test these ideas.

Network 97

Network Build Learning Strategy 97

Qgiv

SEPTEMBER 14, 2021

Test your donation form in advance. Make sure you test it in advance and troubleshoot any issues. If you make significant changes to your donation form , we recommend you try A/B testing your form. But sending out just one email on Giving Tuesday won’t be enough to garner the attention you need for a successful campaign.

Campaign 98

Campaign Ideas Giving Tips 98

DNL OmniMedia

FEBRUARY 9, 2022

Getting Attention – Google Grants. Getting Attention: Top Nonprofit Consulting Firm for Google Grants. Getting Attention is a nonprofit consulting firm that specializes in Google Grant acquisition and management. EXPLORE Getting Attention. Capital campaigns based on four primary phases. EXPLORE ASTRON SOLUTIONS.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Neon CRM

SEPTEMBER 5, 2023

In this article, we’ll cover how to create a donor data migration strategy with deep dives into data mapping, data cleaning, and testing. Set a timeline and milestones: Develop a realistic timeline that breaks down the migration process into manageable phases. Sound exciting? Well, we’re starting anyway!

Data 52

Data Donor Map Test 52

Candid

MARCH 13, 2023

While we work to build out the backend systems that will power this unified platform, our data science team is conducting experiments and user testing to ensure user input is centered in our product development process. Data is central to all we do at Candid, but we also know that a good user experience in accessing this data is key.

Platform 98

Platform Build Data Phase 98

EveryAction

MARCH 29, 2023

Some tactics we have found particularly successful for acquisition are online petitions , downloadable PDFs with statistics, infographics, action trees, as well as Typeform quizzes that test knowledge on your issue area while at the same time providing information. Everyone loves a quiz!)

Audience 177

Audience Advocacy Channel Mind 177

sgEngage

NOVEMBER 16, 2023

They might test email addresses in the file to ensure they are functional, for example. During the prospecting phase, communication is key. Pay attention to past contributions so that when it comes time to make a fundraising ask, you’ll know whether to request fiat currency, cryptoc urrenc y , or stock donations.

Analysis 89

Analysis Data Donor Help 89

sgEngage

DECEMBER 7, 2023

They might test email addresses in the file to ensure they are functional, for example. During the prospecting phase, communication is key. Pay attention to past contributions so that when it comes time to make a fundraising ask, you’ll know whether to request fiat currency, cryptoc urrenc y , or stock donations.

Analysis 73

Analysis Gift Data Tips 73

Forum One

DECEMBER 6, 2022

The important thing is to intentionally set out to test and learn with new approaches. Sometimes A/B testing is only considered useful for finding the right email subject line, but you can apply the principle elsewhere. Put the same call to action on LinkedIn and Facebook and pay close attention: not just to raw numbers, but quality.

Content 46

Content Strategy Calendar Evaluation 46

DNL OmniMedia

OCTOBER 5, 2020

Conduct beta testing. The main goal of beta testing is to get real-world experience and insights into how well your app will perform with actual users after it’s launched. Beta testing is extremely important, so don’t neglect this crucial step. Create a landing page. Extend your network. Use paid ads.

Effective 52

Effective Marketing Press Review 52

Museum 2.0

SEPTEMBER 18, 2013

I''ve never heard people say they don''t care about visitors, but I''ve seen it in how they pay attention to visitors'' needs and contributions. After a phase of experimentation and pilot projects, I think any organization that is serious about audience participation has to examine how it recruits staff and what their tasks and roles are.

Museum 45

Museum Question Participatory Evaluation 45

Nonprofit Tech for Good

OCTOBER 22, 2012

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Facebook Community Pages as discussed in the book have been phased out. That said, for those of you that have bought the book [Thank you!], Updates no longer exist. Chapter 3 :: Facebook Community Pages?

Social Media 254

Social Media Social Chapter Media 254

Museum 2.0

APRIL 25, 2011

I've never heard people say they don't care about visitors, but I've seen it in how they pay attention to visitors' needs and contributions. After a phase of experimentation and pilot projects, I think any organization that is serious about audience participation has to examine how it recruits staff and what their tasks and roles are.

Question 49

Question Participatory Museum Evaluation 49

Nonprofit Tech for Good

MAY 18, 2013

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. At the time of writing the book my hope was that Facebook Community Pages would be phased out, but they have since been given a redesign and now play a significant role in Facebook’s Graph Search.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. At the time of writing the book my hope was that Facebook Community Pages would be phased out, but they have since been given a redesign and now play a significant role in Facebook’s Graph Search.

Social Media 210

Social Media Social Chapter Media 210

Connection Cafe

APRIL 1, 2014

Giving your visitor too many links, too many choices, or too much information divides their attention and detracts from the bare essence of what you are trying to achieve. At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. You’ve got to make it easy for them.

Google 54

Google Websites Nonprofit Design 54

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

It looks at communications in three phases with each having specific metrics. BrandGlue had a study where they did a split test ads and they drove ads to custom landing tab and another set was driving just to the wall. This means measuring in the context of an integrated campaign strategy, not just social media tactics.

Facebook 101

Facebook Network Metrics Nonprofit 101