Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. While I was working “ Measuring the Networked Nonprofit ” with KD Paine several people said I had to read Mario Morino’s Leap of Reason which is about how nonprofits can manage to outcomes.

Metrics 101

Metrics Measure Analytics Method 101

Allegiance Group

APRIL 15, 2024

This initial phase of research can give you and your direct mail fundraising partners a better idea of what your organization is working with, what the broader market of supporters value, and how you can stand out against peer organizations. Identify and define specific parameters. Choose impactful visuals. Finalize the concept design.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

Overall, when we went into the first phase of the campaign, we had two goals: to secure at least three Blue Key Champions , and to get 6,000 keys ordered between May 9 and June 20 (World Refugee Day). We used Hashtracking (which was offered to me as a free trial for testing purposes) to pull data on how many tweets used the hashtag, etc.

Analytics 99

Analytics Interview Story Phase 99

The NonProfit Times

APRIL 18, 2024

The individual organizations making the two lists (the best nonprofits to work for and the rest) during a given year vary but the metrics track over the years, giving something that looks like longitudinal data, with external pressures such as the economy generating rises and dips in their fortunes that largely pass the smell test.

Data 52

Data Work Aggregator Attitude 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2013

In recent years, funders, practitioners and academics have been paying more and more attention to the role of social networks in addressing issues of public concern. We think that it is time to invite them to the “adults’ table”—even though this may entail a gawky “adolescent” phase. Identifying sources of discomfort will help.

Relationship 98

Relationship Network Omaha Nebraska 98

Qgiv

SEPTEMBER 14, 2021

We recommend you set a SMART goal—a goal that is: Specific Measurable Attainable Relevant Time-bound. Test your donation form in advance. Make sure you test it in advance and troubleshoot any issues. If you make significant changes to your donation form , we recommend you try A/B testing your form.

Campaign 98

Campaign Ideas Giving Tips 98

Neon CRM

SEPTEMBER 5, 2023

In this article, we’ll cover how to create a donor data migration strategy with deep dives into data mapping, data cleaning, and testing. Set a timeline and milestones: Develop a realistic timeline that breaks down the migration process into manageable phases. Set clear, measurable goals for your data cleaning efforts.

Data 52

Data Donor Map Test 52

Museum 2.0

SEPTEMBER 18, 2013

I''ve never heard people say they don''t care about visitors, but I''ve seen it in how they pay attention to visitors'' needs and contributions. If your institution cares about deep engagement, measure dwell time and survey people about their experiences.

Museum 45

Museum Question Participatory Evaluation 45

DNL OmniMedia

OCTOBER 5, 2020

Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Conduct beta testing. The main goal of beta testing is to get real-world experience and insights into how well your app will perform with actual users after it’s launched. Let’s dive in.

Effective 52

Effective Marketing Press Review 52

Museum 2.0

APRIL 25, 2011

I've never heard people say they don't care about visitors, but I've seen it in how they pay attention to visitors' needs and contributions. If your institution cares about deep engagement, measure dwell time and survey people about their experiences. If your institution cares about numbers, count participants and impacted visitors.

Question 49

Question Participatory Museum Evaluation 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. 3: Have a measurement strategy on the front-end, not the back-end. Many nonprofits are not measuring their integrated social media campaigns and often push the task to the backburner. Measure your results, not just numbers.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

A week before Canada Day (July 1) we built and tested a simple site that encouraged donors to “buy their country a beer” — basically making a donation. We tested it a lot. Once you’ve got someone’s attention you can do things with it. Don’t single out donors publicly as they may not want the attention. How it worked.

Canada 50

Canada Lesson Twitter Learning 50