Attention Attitude Phase Test 
The NonProfit Times
APRIL 18, 2024
The individual organizations making the two lists (the best nonprofits to work for and the rest) during a given year vary but the metrics track over the years, giving something that looks like longitudinal data, with external pressures such as the economy generating rises and dips in their fortunes that largely pass the smell test.
Allegiance Group
APRIL 15, 2024
This initial phase of research can give you and your direct mail fundraising partners a better idea of what your organization is working with, what the broader market of supporters value, and how you can stand out against peer organizations. Identify and define specific parameters. Conducting a marketing opportunity analysis.
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Neon CRM
MAY 12, 2023
In membership programs , it’s all about the details—and there might be one seemingly small detail that your organization isn’t devoting enough attention to: The all-important membership renewal letter! Remove All Barriers Have you tested your membership renewal process? Don’t beat around the bush during this phase of the letter.
CauseVox
JUNE 22, 2021
Why you should attend: You’ll walk away from this workshop knowing exactly what you need to do to launch your individual giving into its next phase…and you’ll discover pre-made tools that will allow you to focus more on outcomes and less on how to get it all done. Today’s donor has a short attention span, and it shows.
Museum 2.0
SEPTEMBER 18, 2013
Have you seen attitudes in our field about visitor participation shifting over time? I''ve never heard people say they don''t care about visitors, but I''ve seen it in how they pay attention to visitors'' needs and contributions. Feel free to add your own questions and answers in the comments!
Museum 2.0
APRIL 25, 2011
Have you seen attitudes in our field about visitor participation shifting over time? I've never heard people say they don't care about visitors, but I've seen it in how they pay attention to visitors' needs and contributions. Feel free to add your own questions and answers in the comments!
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 16, 2011
What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives. It looks at communications in three phases with each having specific metrics.
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