Forum One

DECEMBER 15, 2021

With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. The “I’m Determined” website focused on better addressing its audiences’ needs through a participatory design process.

Accessibility 72

Accessibility Goal Virginia Audience 72

CauseVox

AUGUST 11, 2022

You can always adjust it after your silent phase , and there’s no shame in that. Typically about one year of that time is spent focused exclusively on major donors (this is called the silent phase). Major donors require some special attention. Don’t be afraid to set an ambitious goal!

Campaign 68

Campaign Build Pledge Phase 68

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

Audience 177

Audience Advocacy Channel Mind 177

Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work. We don’t have the budget for videos.”

Video 98

Video Giving Fundraising Script 98

Bloomerang

FEBRUARY 1, 2023

As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise. If your donation button is not a prominent part of your homepage, you can see how this design choice impacts the attention paid to it on your heatmap. Split URL testing. The best part?

Org 82

Org Raise Tools Help 82

Connection Cafe

FEBRUARY 24, 2014

In the digital age, where most traditional storytelling is done over the Internet, attention spans are ever shrinking. National Library of Medicine put the average 2013 attention span at 8 seconds. Of that 8 second average attention span, I can assure you that my generation is on the lower end of that count. Let that sink in.

Story 51

Story Captivate Sudan Phase 51

CauseVox

JUNE 22, 2021

Why you should attend: You’ll walk away from this workshop knowing exactly what you need to do to launch your individual giving into its next phase…and you’ll discover pre-made tools that will allow you to focus more on outcomes and less on how to get it all done. Today’s donor has a short attention span, and it shows.

Digital 52

Digital Fundraising Social Media Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. Quite the opposite: failure that comes from planned, methodical testing is simply how you learn.

Metrics 101

Metrics Measure Analytics Method 101

Judi Sohn

MARCH 12, 2011

Summary: Out with the old: In with the new: We're still in the honeymoon phase, just thrilled the new look is finally "out there" and is well-received. What sold us on Big Duck's Brandraising was the time and attention they were spending on research and deep understanding of what makes an organization tick inside and out.

Cancer 226

Cancer Phase Research Change 226

Connection Cafe

DECEMBER 20, 2018

Online Giving is Worth Your Attention. The first audience?—?i.e., Instead of seeing one long, exhausting form, the user is asked only a small handful of questions at each bite-sized phase. Audience: Who is the page meant to speak to? Test, Test, Test. Instead, test it. Then test it some more.

Websites 37

Websites Donor Test Accessibility 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline. Advocates get more attention from policymakers. This session closed with a reflection of how they could apply tips and recommendations and use measurement to further test these ideas.

Network 97

Network Build Learning Strategy 97

Judi Sohn

MARCH 12, 2011

Summary: Out with the old: In with the new: We’re still in the honeymoon phase, just thrilled the new look is finally “out there&# and is well-received. What sold us on Big Duck’s Brandraising was the time and attention they were spending on research and deep understanding of what makes an organization tick inside and out.

Cancer 100

Cancer Phase Research Change 100

Qgiv

SEPTEMBER 14, 2021

Plus, you’ll get free publicity for your campaign and tap into a whole new group of supporters—the news station’s audience. You need to plan ahead to make sure your message matches the needs of the chosen platform, and by default, your audience on that platform. Test your donation form in advance. Schedule your posts.

Campaign 98

Campaign Ideas Giving Tips 98

DNL OmniMedia

FEBRUARY 9, 2022

Getting Attention – Google Grants. Getting Attention: Top Nonprofit Consulting Firm for Google Grants. Getting Attention is a nonprofit consulting firm that specializes in Google Grant acquisition and management. EXPLORE Getting Attention. Capital campaigns based on four primary phases. EXPLORE ASTRON SOLUTIONS.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Museum 2.0

SEPTEMBER 18, 2013

I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. I''ve never heard people say they don''t care about visitors, but I''ve seen it in how they pay attention to visitors'' needs and contributions. Yes and no.

Museum 45

Museum Question Participatory Evaluation 45

Museum 2.0

APRIL 25, 2011

I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. I've never heard people say they don't care about visitors, but I've seen it in how they pay attention to visitors' needs and contributions. Yes and no.

Question 49

Question Participatory Museum Evaluation 49

Forum One

DECEMBER 6, 2022

Having an outline of steady content—blog posts, social media posts, emails, and more—delivered on a reliable schedule is a proven way to build consistency and trust with your audience. The important thing is to intentionally set out to test and learn with new approaches. But consistency can breed complacency. Own your own real estate.

Content 46

Content Strategy Calendar Evaluation 46

DNL OmniMedia

OCTOBER 5, 2020

Select the KPIs that are most relevant for your goals and your app’s target audience. Conduct beta testing. The main goal of beta testing is to get real-world experience and insights into how well your app will perform with actual users after it’s launched. Beta testing is extremely important, so don’t neglect this crucial step.

Effective 52

Effective Marketing Press Review 52

Connection Cafe

APRIL 1, 2014

Giving your visitor too many links, too many choices, or too much information divides their attention and detracts from the bare essence of what you are trying to achieve. And finally, tell your audience what they can do to allow you to continue the great work. The design is attractive and in-line with the expectations of the audience.

Google 54

Google Websites Nonprofit Design 54

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives. It looks at communications in three phases with each having specific metrics.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

A week before Canada Day (July 1) we built and tested a simple site that encouraged donors to “buy their country a beer” — basically making a donation. We tested it a lot. Once you’ve got someone’s attention you can do things with it. Don’t single out donors publicly as they may not want the attention. How it worked.

Canada 50

Canada Lesson Twitter Learning 50

Have Fun - Do Good

NOVEMBER 17, 2010

It took a long time actually, it took about five more years of holding it inside, and I bet a lot of people in the audience might have experienced that feeling - of just holding onto something that you think could be very transformational, but you are too afraid to take that step. It took me until I was twenty-eight.

Voice 69

Voice Global Saudi Arabia Journal 69

M+R

JULY 12, 2021

We chose fresh, modern designs to capture people’s attention mid-scroll. We used Swayable to run pre-market testing ahead of critical strategy pivots. Swayable testing helped us understand the most effective ways to talk about Trump, as well as which audiences were most motivated to vote after hearing Trump attacks.

Wisconsin 52

Wisconsin Michigan Test Issue 52