Nonprofit Tech for Good

MAY 14, 2023

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

Tools 258

Tools Grant Google Search 258

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? There are a few steps to successful audience-centric design: Identify Your Audience: Understand all of the groups your serve and find out what makes them tick. Engaging Visual Design. Testing Your Visual Story. Audience Analysis.

Design 247

Design Web Guide Slides 247

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

.orgSource

APRIL 25, 2023

HR analytics can bring objectivity to what is frequently a highly subjective process. Customize Present options designed to appeal to the people you interview. Present roles in ways that are designed to appeal to the variety of people you interview. Studying factual information will help you make better choices.”

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Application Statistics Culture Job 221

.orgSource

FEBRUARY 5, 2024

Sandy Marsico, Founder and CEO of Sandstorm Design, described the challenge of balancing risk with growth like this: “You need the courage to take chances and the stomach to handle anxiety. These funds are designated for experimentation. Statistics and analytics form the basis for decision-making. I have a budget line for risk.

Associations 221

Associations Jordan Environment Model 221

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. 8) Get to know your Twitter Analytics Dashboard.

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Twitter Practice Social Media Nonprofit 355

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

Analytics 58

Analytics Web Resource Tutorial 58

Whole Whale

SEPTEMBER 26, 2023

Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior. Additional Resources Should I use Microsoft Clarity and Google Analytics?

Analytics 52

Analytics Google Analysis Case Study 52

Forum One

AUGUST 29, 2023

We design new, fresh solutions based on tested, proven approaches.” Prior to joining Forum One, Steven was Director of Strategy & Insights at global agency imre , and was co-founder of livehelper.com , an early innovator in website analytics. He urges clients to: “Come to us with a hard problem. Steven hold a B.A.

Strategy 71

Strategy Government Analytics Roles 71

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here.

Online 246

Online Hunger Metrics Drupal 246

sgEngage

JULY 13, 2021

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. Information Architecture (IA) is the structural design of a website. IA defines the navigation of the site and the layout of all the key design elements.

Websites 101

Websites Structure Template Design 101

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 76

Analytics Museum University Google 76

Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. So how do you tell if your website works on different devices? Give it a try!

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Websites Nonprofit Guidelines Phone 253

Connection Cafe

JULY 22, 2013

Note: This is the second in a series of posts about the Nonprofit Web Design Process. Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Methodology. What’s Next.

Analytics 37

Analytics Design Research Process 37

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing.

Method 75

Method Research Test Analytics 75

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas. Learning Analytics.

Social Media 96

Social Media Measure Analytics Learning 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Bloomerang

FEBRUARY 1, 2023

Why This Fundraising App Made Our List The Bloomerang app is designed to support donor management from wherever you are. Qgiv — Top Fundraising App for In-Person Giving Qgiv’s Virtual Terminal is a fundraising app specifically designed to help fundraisers record and accept donations on the go. The first is designed for event attendees.

Org 80

Org Raise Tools Help 80

Forum One

MARCH 23, 2021

Designing a desktop menu is one way; it’s one aspect of navigation that informs a website’s overall structure. Interviews, usability testing, card sorting, and reviewing analytics can give you a better understanding of your audience’s needs and behaviors. Two words often used interchangeably. Content: What content (e.g.,

Audience 46

Audience Design Help Structure 46

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics. ROAS < $0.95.

Fundraising 84

Fundraising America United States Track 84

Connection Cafe

MAY 15, 2014

I recently published the last post in my series about the nonprofit web design process and thought it would be helpful to have a final summary for the entire series. Analytics data as User Research : Timeframe for which to review analytics data and some specific research questions to drive data analysis. User Research.

Summary 37

Summary Process Design Web 37

Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” To begin, check your site through Google’s “mobile-friendly test.” Secondly, see how much mobile traffic is arriving at your website by using Google Analytics.

Search 100

Search Mobile Websites Headline 100

Top Nonprofits

MARCH 16, 2022

Once you’ve determined if your website needs to be reexamined, review the best nonprofit websites available once more, using their design as inspiration for your new and improved website. For example, if you haven’t reviewed and refreshed your content strategy in ten years, then your website design may also look outdated.

Websites 115

Websites Nonprofit Audience Mobile 115

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test.

Model 69

Model Italy Test Generation 69

VisionLink

JULY 19, 2013

Want to get some ideas for testing your organization''s site? Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site! Ask why they click, move, or view certain sections Present tasks for them to preform (ex: how might you find our contact information?)

Websites 185

Websites Denver Test Nonprofit 185

Tech Soup

AUGUST 7, 2012

Guide Creative is Blackbaud 's new design agency. Join us for a four-day series in which we’ll review creating a solid strategy, organizing and designing for your audience, and creating a strong visual framework. designed for the organization’s audience. August 29: Engaging Visual Design. Eastern time.

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Picture Design Web Comparison 52

Connection Cafe

APRIL 2, 2014

Note: This is the tenth in a series of posts about the Nonprofit Web Design Process. The visual design details the final look and feel of the website. Purposes for the Visual Design phase include: Agreeing on a creative vision and personality for the web presence. The visual design depicts the user experience of the website.

Design 34

Design Process Web Photography 34

Pamela Grow

MARCH 10, 2021

Consider testing an email welcome series. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy). Format and Design. will have pre-formatted designs. If you’re struggling with design, consider embracing abundance and hiring a designer.

Newsletter 88

Newsletter email Nonprofit Headline 88

TechImpact

MARCH 19, 2014

Design your template. By having the goal of your newsletter in mind, and all of your content in hand, you are ready to start designing your newsletter’s template. Get a good sense of who your email is being sent to, then design your strategy around catering to what will resonate with that specific population. Add in content.

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Newsletter Spam Template Nonprofit 247

Connection Cafe

AUGUST 25, 2017

And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. Recently, I sat down with TJ Nicolaides and Allison Hossack of Think Company , a Philadelphia based design firm specializing in research, strategy, development, and design. .

Design 35

Design Websites Practice Philadelphia 35

Tech Soup

SEPTEMBER 7, 2012

Guide Creative is Blackbaud 's design agency. This week, Guide Creative presented a whole series on the most important elements of web design and visual strategy. If you missed it, read on about creating and designing a successful, engaging website that inspires action. Engaging Visual Design. Test Your Visual Story.

Design 55

Design Web Strategy Slides 55

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. hyperlinks to all these sites) Tools like Google Analytics, hootsuite.com, and crowdbooster.com can help you analyze what is working and what is not.

Content 205

Content Websites Strategy Adwords 205

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience. AI capabilities designed specifically for your organization.

Language 59

Language Generation Analysis Data 59

Connection Cafe

JUNE 17, 2013

My team here at Blackbaud works with nonprofits to design online experiences. We design desktop websites, responsive and mobile-friendly websites, event fundraising sites, mobile apps, email messages, donation forms, you name it. Usability Tests. Visual Design. Solution Design. User Research. Card Sorts.

Design 34

Design Process Web Blackbaud 34

sgEngage

MAY 27, 2021

Once you’ve thoroughly analyzed your past campaign analytics, you can create a GivingTuesday strategy that inspires confidence in your team. You can start testing your outreach plans. . Test run Facebook fundraising for other campaigns and create a dossier of fundraising best practices for your volunteer fundraisers.

Giving 119

Giving Retention Metrics Demographics 119

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. You also have to be strategic with each CTA’s design so that it catches supporters’ attention while meshing with your organization’s branding. . When it comes to digital design, white space is your best friend. Your CTA design is no different.

Action 64

Action Guide Language Test 64