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Ready or Not, Google Analytics 4 Is About to Change Your Nonprofit’s World

NonProfit PRO

On July 1, Google will be retiring its Universal Analytics to make way for Google Analytics 4. If you are tech savvy, this is good news. If not, this could be a time-consuming headache that burns through time and money. Here are some ways to manage the shift.

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Your AMS Wasn’t Designed For That

Association Analytics

The fact is: AMS solutions have a ton of fantastic capabilities – but they are not designed to do a lot of what we (associations) try to make them do. LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention.

Design 169
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 event?

Track 258
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Google Analytics 4: A Guide for Nonprofits — Plus 4 Steps to Upgrade Now

NonProfit PRO

Google’s Universal Analytics will stop processing data on July 1, 2023. Nonprofits looking to receive Google Analytics will have to transition to Google Analytics 4, a more complicated update. So, here are some key features to get you started.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. These programs are designed to help you better understand your website traffic. . But more importantly, they also allow you to designate certain actions visitors can take as “conversions.”

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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). Using data from your AMS, analytics will help you answer these more complex questions. Why analytics?

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

By CONCAT — the first website design and development company solely led by refugees and women from countries of conflict. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4.

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