M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Questions like: how did COVID affect online revenue? And so much more.

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting. Ask Questions. The research also suggests that asking questions works best for increasing engagement. I tested this here (June 1) and here (May 12). Mari Smith also has a post here. Click for Larger Image.

Research 128

Research Facebook Test Studies 128

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

My friends responding with public questions about what else was needed or suggesting fundraising strategies. The last few donations that put this campaign over the top came from Justin Kownack who paid it forward from his own group donation experiment using Twitter as a test of good deeds. The experiment was to test Twitter's speed.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. 5. Images, Questions, and Comments Inspire Facebook Engagement. The real question for you to answer which images drive better engagement. That question can form the basis of many Facebook experiments.

Practice 107

Practice Tips Social Meme 107

Forj

DECEMBER 19, 2018

One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Assessment Authoring and Analysis. When choosing an LMS for your association, be sure both assessment authoring and analysis are possible.

Associations 35

Associations Analysis Course Learning Management 35

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight? You want to make this a quick test.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. Data is focused on the metrics that are specific to social media channel. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What is a productive way to experiment and learn to the answers to these questions without wasting time? I was curious and started a conversation asking these questions: What is your definition of success on Google +? You are testing to see what works and what doesn’t. How are you measuring that?

Google 98

Google Time Nonprofit Metrics 98

Connection Cafe

APRIL 2, 2018

Their office included a large whiteboard that prominently displayed the question, “How can we increase active membership by 30%?” This was their “Testing Whiteboard.” Every week, a team of 38 Degrees staff hold a brainstorm to come up with a question vital to their mission that is worth testing.

Data 31

Data Help Analytics Test 31

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Photo/video Views (optional if I’m testing as content strategy). Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts?

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time. Here are a few more.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

A business plan tests the proposition in the vision and based on research determines whether it is economically and operationally viable. He said that strategic plan is more wishful thinking compared to a business plan that chocked with analysis. Structure: How will they estimate, describe and test the operational structure?

Review 106

Review Business Nonprofit Measure 106

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. You need to look behind the scenes to get the real answer to the question “What products are most valuable?”. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? The way to do that is with statistical factor and ANOVA analysis which definitely requires an advanced level of practice and enough data.

Measure 100

Measure Social Media Survey Relationship 100

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. Here are 6 questions and answers from the experts on nonprofit website design best practices: 1. What are the most important website metrics to measure? The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

OCTOBER 4, 2018

As with many multiple-choice tests, there is only one answer here that makes sense: programmatic statistics related to mission impact. Coffman stated in their 2004 GuideStar article : “There’s no question that nonprofit organizations have an obligation to manage their finances responsibly. As Chuck McLean and Suzanne E. Do you agree?

Measure 31

Measure ROI Organization Ratio 31

NTEN

OCTOBER 12, 2011

Data reports and personal snapshots are often generated separately, then placed side-by-side with the hope that the juxtaposition of hard metrics with an emotional picture and blurb will resonate with a wide range of people. Quantitative and qualitative data are often positioned as opposing or complementary means of documenting impact.

Case Study 68

Case Study Story Data Studies 68

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. So here is my challenge to the nonprofit sector: See how many of these questions you can currently answer. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis.

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

Someone said to me during a workshop a few weeks back – it really sucks to log into Facebook and see a two-star post quality ranking. This prompted me to post a question on my wall: How many of you Facebook Page admins notice your post quality ranking every time you visit? Is there an App for that?

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions.

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. Tim Davies from the UK volunteered to be the guinea pig and test the thinking process (a logic model of sorts) for his newly launched web project that incorporates social media strategies. | View | Upload your own. This is work in progress.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

A question that everyone asks - "When should my group set up a Fan Page versus a Facebook Group? Fan Pages have a metrics tool that has just upgraded. It's called the insight tool -- you can see better metrics for the Fan Page. Jeremiah Owyang - Testing Facebook Pages. analysis of using Facebook groups).

Facebook 118

Facebook Profile Demographics Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Remember that your goal is the answer to the question: What do you want people to do on your site? The question we might brainstorm is "What would a user type into a search engine to reach that goal?" The click through rate, cost per click , and conversion goal are the best metrics in google AdWords.

Adwords 69

Adwords Google Game Campaign 69

Care2

JULY 26, 2007

Need some metrics guidelines? Email me (Justin at care2team.com) if youd like to help beta test it. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns.

Social Network 74

Social Network ROI Social Media Network 74

AccelEvents

JUNE 24, 2021

Note, a ttendees will expect an immediate response to their questions, and failure to meet this expectation can impact brand reputation. . If emails are not driving registrations or converting sales, try A/B testing subject lines, segmenting the mailing list with customized messaging, and adjusting CTA placement.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

Screencast 50

Screencast Analytics Measure Web 50

Care2

JULY 17, 2007

Need some metrics guidelines? Email me (Justin at care2team.com) if youd like to help beta test it. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Email me (Justin at care2team.com) if youd like to help beta test it. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Content Analysis of Comments on post and shares. I also pay attention to and test these variables: Time of Day, Day of Week, Content Type.

Metrics 122

Metrics Audience Content Facebook 122

DNL OmniMedia

OCTOBER 5, 2020

However, you might have a few questions about the best ways to put your new app to work. If you have any questions as you begin developing a marketing and launch strategy for your app, don’t hesitate to contact us for support. Specifically, define the metrics that are most interesting and useful for your organization.

Effective 52

Effective Marketing Press Review 52

Whole Whale

FEBRUARY 13, 2024

The caveat is you need to do a little programming to get the data, there are still limitations to bulk export, and the accuracy and completeness of the data is still questionable. We will then import the data into ChatGPT for analysis. I tested the limit and the maximum number of ads I could pull was 429.

Library 52

Library API Ideas Files 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2013

In advance of the conference, I was lucky enough to talk in depth with Eric Ries and ask many questions about why and how nonprofits can embrace lean principles. It is common for entrepreneurs to dodge accountability because being driven by the metrics suggested by the funder can get in the way of success. Here’s the method.

Conversation 104

Conversation Benefit Metrics Impact 104

CauseVox

MAY 11, 2023

Enhanced Data Analysis AI can also analyze data more quickly and effectively. Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics. or “How can I get involved?”.

Tools 58

Tools Amazon Analytics Language 58

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Take this 6-question quiz to get a customized list of CRM vendors that will best fit your nonprofit based on your budget, size, and functionality needs. But you can use metrics and A/B testing to measure how your emails are performing.

Donor 52

Donor Management Guide Retention 52

Cloud 4 Good

NOVEMBER 4, 2021

The second phase is more focused and concentrates planning on migrating specific business processes, testing, launching, and change management. It is critical to outline dates clearly and to accommodate a period in which vendors can ask questions of the RFP issuer and have time to respond appropriately.

Process 92

Process Interview Phase Map 92