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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

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Behold! The fundraising power of a little cultivation!

M+R

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right?

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How To Survive And Then Reset To Ultimately Thrive

Eric Jacobsen Blog

Rebecca Homkes Today, Homkes shares these insights with us: Question: You describe SRT as a loop, not a line. Growth is a learning cycle with constant loops of testing, gaining insights, implementing, sharing, and iterating for improvement. Question: Which part of SRT is the most important and why? What is success?

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What is your organization’s “One Metric That Matters”?

Beth's Blog: How Nonprofits Can Use Social Media

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” Here’s why it is important according to the Lean Analytics: It answers the most important question you have. That’s the OMTM.

Metrics 101
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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

How are the answers to these questions impacting your fundraising? Keep in mind the importance of monitoring metrics related to engagement and spam complaints, as these directly correlate to the effectiveness of the sender name. Pose a question, tease a story, or make an offer like a matching donation campaign. Share their why.

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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. That’s been useful to at least test content and engagement formats.

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