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Social SEO and the Rise of Alternative Search

Media Cause

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Facebook Include a main keyword in your Facebook Page name, but make sure it sounds natural. Now what exactly does it mean when we talk about social SEO?

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. Alternatively, you can create a new form from scratch and format just one page header of your form. To use a drip-email campaign, determine what your end goal is, or your call to action. Examples: Make a second gift.

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Words to Avoid—2022 Edition

Candid

With that in mind, we’d like to kick off 2022 by actively questioning the use of certain words—and what is meant—so that we can continue to improve by phasing out terms that might be overused, harmful, or inaccurate. A simple alternative could be to ask if there are any questions or other thoughts/ideas that people would like to contribute.

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Making the world more accessible with web design

Candid

For instance, if your website focuses heavily on images or graphics, simply not including captions or alternative text can drive away supporters or donors with a visual impairment or slow internet speed. Try to stay away from purely sensory characteristics (such as sound and images) to convey important information. Wrapping Up.

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Example Fundraising Scripts to Use When Asking for Donations

Bloomerang

It’s important to have a script that sounds like what you would say in a normal conversation. Let’s face it: Listening to “exciting updates” sounds about as enticing as watching paint dry. Staff members who feel they need more guidance when reaching out to potential donors. How to write and use your own fundraising call script.

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Do’s and Don’ts of Email Marketing During a Crisis

NonProfit Hub

Keep in mind that screen fatigue is a real issue. If you don’t want to get ignored in the overcrowded inbox of your subscribers — or even worse, get backlash from your subscribers for sounding inappropriate and profiteering — you should take a look at various do’s and don’ts of email marketing to consider during a crisis. .

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How to Show Visual Impact on Your Online Donation Forms

Qgiv

Let’s look at some examples: Minds Matter of Los Angeles. Minds Matter of Los Angeles added a background image of the students that benefit from their programs. That sounds amazing. Alternatively, you can look up “image optimizer” for a few other sites. That said, don’t draw too much attention from your donation form.