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Did nonprofit leadership become more racially diverse after 2020? 

Candid

There were no major shifts in the overall racial representation of nonprofit CEOs at the sector level Looking at each year of data in aggregate, the racial distributions of nonprofit CEOs ii remained consistent from year to year. Here are our top three takeaways.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Download Classy’s 8 Email Templates to Upgrade Your Recurring Donors for tips and examples of how you can make these asks of this committed cohort.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications. Use aggregate scores to validate and improve member value.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

A prime example is a credit card transaction company’s “Fees Begone” program, which helps associations alleviate members’ pain points around credit card fees while generating revenue through royalty sharing. Industry Data Analysis Many associations aggregate data and then provide it back to members.

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Leveraging data to better serve under-resourced communities 

Candid

In addition, such data sets frequently aggregate more than 50 diverse AANHPI ethnic subgroups under the monolithic label of “Asian Americans.” For example, aggregated data from the U.S. This practice makes it harder, if not impossible, for us to adequately advocate for diverse communities and demonstrate their unique needs.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? Aggregate the data and look at it over time. You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Start by tracking your members’ behaviors. age, geography, job type). Affiliates.

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