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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality.

Metrics 321
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

You want your donors to trust your work, your impact, your stewardship of resources, and your connection to the community, and stand out in a sea of information. But only 16% of nonprofits in the Guidestar database of 14,000 organizations actually take the time to actively be more transparent. Why Aren’t Nonprofits More Transparent?

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Finally, you’ll want to consider the time decay of your offered activities.

Analytics 169
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. newsletter sign-up, resource download, donation). Email metrics. Social Media metrics. Fundraising metrics.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. The intention of this metric is to identify inefficiencies and wasteful spending. However, gaps in management (i.e.,

ROI 344
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising?