EveryAction

SEPTEMBER 7, 2022

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

Communication 130

Communication Practice Program Instruction 130

EveryAction

MAY 30, 2023

Email isn’t just a great tool for sending out your RSVP form and managing other administrative processes for your event, it’s also an effective method of educating and engaging your base so when the day comes, they’re enthusiastic and prepared to take action. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here’s the method. Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Forum One

MAY 23, 2024

And that strategic teamwork translates to efficiency on the other end, building products that audiences want to engage with because they’ve been thoroughly tested and designed. Here are methods for approaching user engagement that build and rely on trust: Surveys and Feedback Forms Listen to the crowd!

Audience 79

Audience Design Exercise Test 79

Saleforce Nonprofit

JANUARY 19, 2022

Let’s look at three simple actions every organisation can take to maximise online giving, boost subscriber numbers, and enhance the supporter experience. Action 1: Get the Basics Right and Test, Test, Test. Nearly eight in 10 people globally use contactless payment methods for everyday purchases.

Support 98

Support Online Conservancy Test 98

Candid

JUNE 7, 2023

To answer these questions and put experts’ advice to the test, I decided to ask my peers. Adding Gen Z’s perspective to the picture To put today’s expert advice to the test, we created a short survey that asked Gen Z about their use of social media as it relates to philanthropy. What does it even mean for a brand to be authentic?

Advice 98

Advice Social Media Media Meme 98

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Tracking the status of your pledges and developing a follow-up method as deadlines approach is key. Deadlines are amazing at inspiring action. Is there drop off?

Fundraising 107

Fundraising Donor Celebrate Chicago 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2010

I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. to track how your online social network activities are driving offline actions. While these methods are geared for small business, they could be easily used by nonprofits.

Offline 106

Offline Social Media Action Media 106

The Modern Nonprofit

APRIL 18, 2023

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These methods can help you gain insights into potential supporters’ preferences, motivations, and concerns.

Guide 52

Guide Donor Fundraising Social Media 52

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. A/B Test Email Content. Email Opens + User IPs. Download Guide.

email 104

email Marketing Test Mail 104

Top Nonprofits

JULY 20, 2022

Flyers are a tried-and-true advertising method to get the community engaged with your event and organization. If you see them as an outdated outreach method, we have great news for you. Highlight calls to action. Test out different shapes. Tip 1: Highlight calls to action. Tip 7: Test out distinct shapes.

Examples 105

Examples Tips Fundraising Images 105

CauseVox

JUNE 3, 2024

You can run your donation page through Google Search Console to test it! To go a step further, try to set up mobile payments such as Google and Apple pay, to ensure that your donor is able to quickly donate using their preferred payment method. And finally – don’t forget to ask!

Raise 52

Raise Websites Mobile Donation 52

Bloomerang

MAY 26, 2023

In the event of a data breach, nonprofits can be held liable for any resulting damages or legal actions. In a recent cautionary tale , nonprofit organization Queens Together encountered a scam known as the “credit card test attack.” Fees : Payment processors typically charge fees for their services.

Fund 83

Fund Raise Method Process 83

sgEngage

MAY 31, 2023

Best of all, you really only need to adopt a few proven and productive cultivation and engagement methods to start converting your peer-to-peer event participants into monthly donors. For the Ration Challenge, the team used a variety of methods to pinpoint the personas and behaviors of those interested in refugee issues.

Donor 76

Donor Registration Map United Kingdom 76

sgEngage

OCTOBER 11, 2023

Dig into Your Data to Find Qualified Leads We all know that your organization is collecting lots of data about people and the actions they take. Add donate call-to-action images or buttons on your top 20 most visited pages. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website.

Donor 88

Donor Social Media Websites Content 88

DNL OmniMedia

MAY 25, 2022

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. Where would you like to test your hypotheses against actual research? Designing Your Survey Method.

Research 52

Research Marketing Survey Nonprofit 52

NonProfit Hub

JANUARY 14, 2020

The good news is there are some actions you can take to reduce the rate of email unsubscribes. Take a look and see if you can adopt some of these methods to improve your email marketing strategy. Various Methods. If you have email recipients on the verge of unsubscribing, you can offer other communication methods.

email 64

email Map Doc Test 64

Saleforce Nonprofit

FEBRUARY 7, 2022

We began by working on an alignment process called “ V2MOM ”, which stands for: Vision, Values, Methods, Obstacles, and Measures. Through this exercise, we quickly discovered a strong alignment in values and agreed to focus on co-creation, designing with empathy, and action-oriented thinking.

Philanthropy 98

Philanthropy Impact Support Uganda 98

Whole Whale

SEPTEMBER 26, 2023

The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior. The tool also employs Machine Learning algorithms to offer actionable insights, taking the guesswork out of website optimization. Choose a sign-up method and follow the steps on the screen.

Analytics 52

Analytics Google Analysis Case Study 52

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Be Clear With Your Call to Action.

Donation 67

Donation Tips Rate Mobile 67

Greater Giving

JUNE 30, 2021

Our actions tend to live in a comfortable, predictable place that, if it’s working for us, we’re reluctant to change. Based on the results of their research, they are creating new, innovative methods to present their nonprofits to the public and elevate their fundraising goals to new heights. A New Philosophy in Fundraising.

Strategy 97

Strategy Fundraising Virtual Method 97

Kindful

SEPTEMBER 16, 2021

Your donors likely want and expect to get to know you before they make another gift or take another action to support your mission. For one-time donors, include a call to action in the last email asking them to consider giving a second gift or to become a monthly donor at an appropriate donation level. The channel they prefer.

Donor 73

Donor Gift Proposal Tag 73

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission. Action Center. Daisy Chains and linked actions.

Advocacy 101

Advocacy Digital Fundraising Global 101

sgEngage

APRIL 11, 2022

While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Calls to action. After your big call to action, you may experience a slump in activity until closer to the lead-up to your next campaign. Down period between campaigns.

Advocacy 78

Advocacy Awareness Virtual Campaign 78

Tech Soup

NOVEMBER 3, 2009

Here's an idea from our friend Laura at Idealware: what if you measured any communications method by whether it would have more or less impact than spending the same amount of time calling donors on the phone?

Phone 43

Phone Test Articulate Social Media 43

The Modern Nonprofit

NOVEMBER 16, 2021

A great method is sending a couple of test emails to your team and close family or friends through your email marketing software. Create a clear call to action and place it in your email near the top and again at the end. Make it bold, make the text large, and provide an obvious link or button to click to take action.

email 98

email Tips Lecture ROI 98

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. Wrap it up with a call to action. Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients.

Guide 112

Guide Giving Nonprofit Metrics 112

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Analyze with actionable data in mind. The goal with your analysis is to have actionable data. First, set your data reporting goals.

Report 70

Report Data Metrics Analysis 70

NonProfit Hub

FEBRUARY 25, 2015

According to Nielsen’s usability tests of users aged 65 and over, older citizens require larger typography, with 12-point fonts (and higher) working best. On top of this, make sure you’re prominently featuring all of your most common actionable functions. If you have a “donate” button, make it clearly visible on every page.

Method 28

Method Guide Donor Demographics 28

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Neon CRM

DECEMBER 13, 2023

Members-as-Advocates The members-as-advocates membership model focuses on producing action behind a particular cause. This type of organization’s primary concern isn’t fundraising but advancing their cause through meaningful action, such as influencing policy change and mobilizing supporters to volunteer, advocate in court, etc.

Model 52

Model Florida Nonprofit Benefit 52

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Do donors like to give via cash, check, online donation, stock transfer, or some other method?

Donation 52

Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2013

The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along side traditional methods? These methods included: Developmental Evaluation , Shared Measurement , and Big Data.

Evaluation 97

Evaluation Generation Method Slides 97

Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Your call to action (CTA) and main campaign message should be clear and centered, but stories are donor conversion machines. This is especially true if you’ve tested different versions.

Mail 52

Mail Campaign Donor Tips 52

NetWits

APRIL 25, 2012

Used to engage, interact with and mobilize your audience – A tool that should ultimately inspire action. In 3 years mobile will be the #1 method your audience accesses your site. Test – Show your homepage to audience members, and then ask them a series of mission and organizational questions. But you already know that.

Websites 180

Websites Effective Create Nonprofit 180

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Statements: User experience: We provide relevant and personalized experiences to our users and optimize this through an ongoing programme of testing. You also need a method to get people’s attention – ringing chimes, clapping, or talking loudly. The true test of any training is how participants apply it to their work.

Participatory 76

Participatory Digital Facilitation Exercise 76