Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause.

Library 104

Library Influence Demographics Nonprofit 104

Forum One

OCTOBER 7, 2021

Defining and measuring impact is a tough nut to crack. In our recent webinar, “Measuring Impact: A Recipe for Mission-driven Work” , we shared how we approach impact, challenges we are looking to overcome, and a framework for building an impact measurement foundation to help you overcome the challenge of defining impact.

Challenge 58

Challenge Impact Measure Review 58

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Is it useful? Is it timely?

Metrics 52

Metrics Impact Guide Literacy 52

Forum One

APRIL 8, 2021

When a complete website redesign is not an option, there are small tweaks and improvements that can help you quickly optimize your website’s impact today. Start by understanding your audiences and tailoring content and outreach to their needs. Walk: Collect data and determine what it is telling you about your audiences.

Impact 77

Impact Channel Audience Content 77

ASU Lodestar Center

APRIL 1, 2022

Motivations for their giving include receiving tax deductions and understanding the impact their investment is making. Studies show that donors ask less about where their money is spent and more about the impact their donation is making. So, how can nonprofit leaders effectively communicate impact to stakeholders?

Impact 52

Impact Communication Effective Ratio 52

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

.orgSource

DECEMBER 26, 2023

Outreach to our communities can be swift, targeted, and designed for the highest impact. These EI competencies impact your organization’s interpersonal dynamics. Motivation to inspire yourself and others to action—a critical component for any mission-driven organization. This insight is not as common as it might seem.

Associations 221

Associations Skills Culture Environment 221

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 73

Action Report Practice Fundraising 73

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change.

Marketing 52

Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

JANUARY 2, 2024

With the help of impactful testimonials, you can turn compelling narratives into a driving force for your mission. In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward.

Story 104

Story Guide Support Analysis 104

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. This is a measurable number that could be adapted if the survey needed to be given in different formats.

Data 99

Data Metrics Measure Goal 99

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 78

Culture Create eBook Attitude 78

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Let’s take a look at how event data can be put into action.

Associations 318

Associations Data Registration Analytics 318

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

NTEN

OCTOBER 17, 2012

One of the biggest advantages of social media is that—unlike the letter writing and petitioning of yesteryear—we now have more accurate, actionable data about the people who are reading our messages. But that isn't to say it's simple.

Social Media 95

Social Media Measure Policy Media 95

Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Show them precisely what impact their gift will make. Giving Tuesday 2021 is right around the corner.

Question 274

Question Giving Sponsor Nonprofit 274

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. The good news? Goals may be dollar-based—e.g.,

Gift 74

Gift Develop Measure Reflection 74

Whole Whale

MARCH 24, 2021

impact advertising on Facebook? Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Smaller Retargeting Audiences. This means it will also change whether you, as a Facebook advertiser, have access to that data. How will iOS14.5

Facebook 98

Facebook Aggregator Conversation Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential. I don’t have to tell anyone who reads Beth’s blog about the value of storytelling.

Storytelling 115

Storytelling Digital Report Impact 115

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Supporters are more engaged than ever , and the uptick in the use of digital advocacy forms shows folks are looking for dependable and intuitive ways to channel their energy into action.

Digital 130

Digital Advocacy Fundraising Channel 130

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2014

If you want to a chance to win, leave a comment on this post sharing something that you’d like to learn about Impact Leadership or some wisdom from your experience about practicing impact leadership! Our first session will set the stage and context for the practices of “Impact Leadership.”

Registration 128

Registration Leadership Impact Change 128

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? What actions do you want visitors to take on your site?

WordPress 52

WordPress Content Strategy Create 52

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

Story 67

Story Data Storytelling Lesson 67

Association Analytics

FEBRUARY 14, 2022

For example, if a paid-event registration campaign isn’t on track to meet or exceed your goals, you can adjust your approach mid-course instead of waiting until the campaign has completed and it’s too late to have an impact. We suggest using: Business Impact – what is the return on investment? Take action!

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Neon CRM

NOVEMBER 30, 2023

Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. Nonprofit storytelling refers to narratives an organization shares (often called “impact stories”) as a way to illustrate its mission and connect with supporters on a personal, emotional level.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Consistent Communication With automation, you can ensure that your audience receives consistent communication.

email 52

email Service Marketing Metrics 52

Candid

APRIL 13, 2021

Managed correctly, a grant can have a great impact for a nonprofit, at a very minimal compliance cost. With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

Storytelling 97

Storytelling Skills Develop Help 97