Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Understand Your Audience. Let’s start at the end – Imagine that it’s the day or week after your big event.

Tips 349

Tips Fundraising Management Cancer 349

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Investigate how well your audiences perform. Parameters in action. Let me give you an example.

Donor 305

Donor Track Campaign Facebook 305

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 75

Action Report Practice Fundraising 75

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context.

Library 104

Library Influence Demographics Nonprofit 104

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Measure how successful your story is.

Storytelling 111

Storytelling Help Measure Audience 111

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Once you’ve decided on how you’ll base your score, it’s time to put it into action. Next, discuss how often your association will review your engagement analytics data and improve audience targeting.

Analytics 169

Analytics Associations Model Metrics 169

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. This is a measurable number that could be adapted if the survey needed to be given in different formats.

Data 91

Data Metrics Measure Goal 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Then work backwards to identify what motivates your audience to get to the next run on the ladder. How do you measure engagement? That’s the secret! … Read More

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Let’s take a look at how event data can be put into action. Do your repeat event attendees also renew at higher rates? ).

Associations 318

Associations Data Registration Analytics 318

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Association Analytics

APRIL 4, 2022

But don’t forget there could be value in creating goodwill and thought leadership with free services that you can’t always measure. They may want to deliver content to this audience and be happy to pay for the right to do so. You can still generate revenue but the audience doesn’t pay to attend.

Hosting 321

Hosting Virtual Associations Analytics 321

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 250

Facebook Fundraising ROI Virginia 250

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

Goal 304

Goal Fundraising Pledge ROI 304

sgEngage

APRIL 17, 2024

Basic data sets allow organizations to take action—such as communicating with members or soliciting donors. Analyzed data—usually in the form of charts and dashboards—provides a way for you to measure your organization’s activity against past output or industry standards: it allows you to determine growth and success, or lack thereof.

Chart 76

Chart Map Data Attention 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

.orgSource

DECEMBER 26, 2023

They are a measure of your own ability to be an effective leader and the way your team works together to accomplish goals: Self-awareness to assess your own strengths and weaknesses and how they are impacted by your beliefs and motivations. These EI competencies impact your organization’s interpersonal dynamics.

Associations 221

Associations Skills Culture Environment 221

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 79

Culture Create eBook Attitude 79

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Users have the ability to add profiles for newborns and keep track of key actions and data in relation to their newborn, such as weight, feeding, and skin-to-skin contact.

Product 87

Product Develop Impact Case Study 87

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Nonprofits can utilize AR tools to allow volunteers and supporters to perform engaging and immersive actions that were, in the past, only done in person. Benefits of Web3 for Nonprofits: Security for donor PII and funds. What is the Metaverse?

Attention 349

Attention Avatar Virtual Internet 349

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Whole Whale

MARCH 24, 2021

Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Smaller Retargeting Audiences. fill out a lead generation form or click on an Instant Experience) which will be more reliable than retargeting users who take a specific action on your website.

Facebook 98

Facebook Aggregator Conversation Measure 98

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

Twitter 102

Twitter Org Meme Alternative 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

NTEN

OCTOBER 17, 2012

One of the biggest advantages of social media is that—unlike the letter writing and petitioning of yesteryear—we now have more accurate, actionable data about the people who are reading our messages. But that isn't to say it's simple.

Social Media 95

Social Media Measure Policy Media 95

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Supporters are more engaged than ever , and the uptick in the use of digital advocacy forms shows folks are looking for dependable and intuitive ways to channel their energy into action.

Digital 130

Digital Advocacy Fundraising Channel 130

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104