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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 84
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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

As we move deeply into a business environment dominated by artificial intelligence, emotional intelligence becomes increasingly important. The ability to understand and manage your own emotions as well as those of volunteers, employees, and other constituents, is an indispensable quality for leadership in this people-centric environment.

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Thursday Thoughts: engaging advocates all year round

EveryAction

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? This can be done through education as well as action. The goal is to move your position forward while engaging your supporter audience.

Advocacy 143
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Lessons Learned Living the Virtual Experiment

.orgSource

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. We learned that having a history of shared values and expectations for behavior makes for healthier virtual environments. became part of our call to action.” The shared challenge bonded a lot of folks.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. It’s more important than ever to share your mission in a way that is real, relevant, and sensitive to what’s going on within your organization’s environment and the impact of your work.