CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

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Audience Video Storytelling Technique 75

M+R

APRIL 6, 2021

Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Danger: If you treat your audience like a monolith, you end up with…a monolith.

Audience 59

Audience Channel Donor Canada 59

Kindful

NOVEMBER 22, 2021

When done correctly, this review will generate action items for your team. . The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Looking for actionable insights: Where do you start? . Is your ask or call to action strong? Trust me, I get it. You’re busy.

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Action Results Donor Donation 62

The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. And while your fundraising efforts have a different end goal, your nonprofit still needs to market your cause to your audience.

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Action Fundraising Donation Donor 93

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day.

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Virtual Advocacy Nonprofit Social Media 148

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

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Action Guide Donation Fundraising 61

Nonprofit Tech for Good

MAY 8, 2023

With more eyes on your message, more people will be persuaded to take action and help support your mission. There’s a lot to learn from them about text marketing. In a recent Statista survey , nearly half of respondents admitted to spending an average of five to six hours a day on their phones, excluding work-related smartphone use.

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Nonprofit Lesson Fundraising Marketing 254

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

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Fundraising Nonprofit Action Difference 106

NonProfit PRO

JUNE 8, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

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Storytelling Fundraising Technique Online 226

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Clear calls-to-action (CTAs).

Fundraising 82

Fundraising Audience Donor Tips 82

Association TV

NOVEMBER 16, 2021

Calls to action (Buy Now, Contact Us, Learn More). Clarification on actions (Are you sure? This action will open a new window, this action will open our app). You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience.

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Associations Search Audience Platform 264

EveryAction

FEBRUARY 8, 2023

Valentine’s Day is a great time to give your audience a little extra sugar! Send them a victory email to thank them—and let them know how this win was made possible thanks to their actions. How did they learn about your nonprofit, and what motivates them to continue to donate, volunteer, or take action?

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Demonstration Impact Support Donor 184

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Audience Design Help Site 46

Kindful

JUNE 24, 2021

No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience. Review your call to action. Lapsed donor reactivation

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Audience Donor Question Donation 62

Nonprofit Tech for Good

NOVEMBER 7, 2021

Move people to action. This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target audiences can connect with on three levels: emotional, tactical, and intellectual. First, know your audience . Change minds. The results?

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Nonprofit Israel Fundraising Effective 341

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. Despite another challenging year, 2021 fundraising was up 5.1%, raising a total of $471.44 Paid Media.

Fundraising 52

Fundraising Campaign Action Tips 52

NonProfit PRO

JANUARY 18, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

Storytelling 204

Storytelling Fundraising Technique Online 204

NetWits

AUGUST 21, 2012

Prioritize Tasks to Reduce “Noise” The first step in creating a web strategy is “knowing your audience” and defining user tasks (see Andrew Fort’s post: “The #1 Reason Nonprofit Websites Fail and How to Fix It Immediately”). From the Audience Analysis exercise you will have a long list of user tasks for each audience segment.

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Websites Action Web Audience 205

Nonprofit Tech for Good

FEBRUARY 23, 2021

How subject lines, descriptions and calls-to-action can increase engagement. How to use audience testing and seed groups to improve engagement. << Which social media platforms are the most important for nonprofit video. Which video content types are most engaging.

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Nonprofit Video Free Create 327

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Demographics Audience Profile Social Media 100

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. Encouraging actions such as signing petitions or driving social media engagement. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience.

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Grant Nonprofit Google Guide 307

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience.

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Nonprofit Public Service Script 287

See3

AUGUST 28, 2014

One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing'

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Audience Attention Nonprofit Technique 98

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Finally, come prepared with the resources your committee members might need to spring into action. Create a Volunteer Committee.

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Fundraising Nonprofit Tips Volunteer 291

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Prompt action from your audience .

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Storytelling Nonprofit Guide Audience 115

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Fundraising Communication Donor Audience 240

Amy Sample Ward

JUNE 30, 2009

YouTube is set to publicly launch the “Call-To-Action Overlay&# feature. This will allow users to place calls to action (messages and links) on top of videos. This is huge news as it means a revolutionary shift in the video platform with the largest global audience.

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YouTube Action Video Nonprofit 146

Amy Sample Ward

OCTOBER 15, 2009

Today is Blog Action Day and this year’s theme is Climate Change. What’s Blog Action Day? Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance.

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Action Change Create Social Media 100

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Fundraising 52

Fundraising Nonprofit Action Difference 52

Forum One

APRIL 11, 2023

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. Service design can help by improving your audiences’ experience with your communication touchpoints and lead to higher engagement and more conversions with calls-to-action. Strengthen your brand.

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Social Design Service Library 69

Nonprofit Tech for Good

JULY 17, 2022

It’s clear that recurring donors are willing to take additional actions for your nonprofit on top of their monthly donation. Of recurring donors who return to take additional action, 14% sign up to fundraise or donate to a registration with fundraising campaign, and 10% participate in a peer-to-peer campaign. About the Sponsor.

Donation 308

Donation Nonprofit Donor Fundraising 308

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Audience Analysis Nonprofit Facebook 105

Tech Soup Blog

NOVEMBER 2, 2022

What are the different messages and methods you use to reach your audience? But perhaps even more importantly, your audience's wants, needs, and actions can also determine the best path to success.

Donation 96

Donation Nonprofit Marketing Social Media 96

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

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Audience Museum Library Classes 38

Socialbrite

SEPTEMBER 26, 2022

Yet it is action, not avoidance, that will inspire others to do the same and, ultimately, create a culture of effective activism for change. Go where your audiences are most comfortable. It is especially important to meet our audiences where they already are. Use actions to inspire more activism. Keep moving forward.

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Activities Active Activism Audience 111

Qgiv

APRIL 19, 2023

How to create your event communication plan Give yourself time to develop the plan Know your audience and how best to reach them Communicate what audiences need to know about your event Determine what channels to use for messaging Have a clear call to action for each message Create messaging for before, during, and after the event 1.

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Communication Create Fundraising Demographics 97

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . There are several ways you can tell it.

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Storytelling Nonprofit Help Volunteer 113