CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Knowing the impact of her donation moves her to action.

Audience 82

Audience Donor Survey Demographics 82

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

Audience 80

Audience Phase Nonprofit Mind 80

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

NonProfit PRO

OCTOBER 13, 2023

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

Measure 298

Measure Relationship Audience Action 298

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Encourage supporters to get in on the action and sell your t-shirts on your behalf with peer-to-peer fundraising. Nonprofit Marketing: 3 Easy Ways To Grow Your Audience.

Audience 98

Audience Marketing Nonprofit Search 98

The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. And while your fundraising efforts have a different end goal, your nonprofit still needs to market your cause to your audience.

Action 111

Action Oakland email Course 111

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. Any advice on how I can help balance the scales, between discussion and action? In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices.

Audience 78

Audience Practice Fundraising Profile 78

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85

Test Audience Research Interview 85

Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This is your chance to let your audience get to know you and to communicate your values. What was the outcome?

Storytelling 98

Storytelling Action Support Story 98

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 299

Digital Strategy Guide Create 299

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

Audience 76

Audience Video Storytelling Technique 76

Kindful

NOVEMBER 22, 2021

When done correctly, this review will generate action items for your team. . The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Looking for actionable insights: Where do you start? . Is your ask or call to action strong? Trust me, I get it. You’re busy.

Results 62

Results Action Metrics Rate 62

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 106

Action Difference Fundraising Nonprofit 106

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 74

Action Report Practice Fundraising 74

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Clear calls-to-action (CTAs).

Audience 82

Audience Tips Fundraising Social Media 82

NetWits

AUGUST 21, 2012

Prioritize Tasks to Reduce “Noise” The first step in creating a web strategy is “knowing your audience” and defining user tasks (see Andrew Fort’s post: “The #1 Reason Nonprofit Websites Fail and How to Fix It Immediately”). From the Audience Analysis exercise you will have a long list of user tasks for each audience segment.

Action 205

Action Websites Design Voice 205

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

Audience 46

Audience Design Help Structure 46

NonProfit PRO

JUNE 8, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

Storytelling 246

Storytelling Technique Online Fundraising 246

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. Despite another challenging year, 2021 fundraising was up 5.1%, raising a total of $471.44 Paid Media.

Action 52

Action Campaign Trend Tips 52

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Demographics 100

Demographics Profile Audience Social Media 100

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? This can be done through education as well as action. The goal is to move your position forward while engaging your supporter audience.

Advocacy 143

Advocacy Local Audience Poll 143

NonProfit PRO

JANUARY 18, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

Storytelling 245

Storytelling Technique Online Fundraising 245

See3

AUGUST 28, 2014

One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing'

Audience 98

Audience Attention Technique Content 98

M+R

APRIL 24, 2024

About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

FEBRUARY 23, 2021

How subject lines, descriptions and calls-to-action can increase engagement. How to use audience testing and seed groups to improve engagement. << Which social media platforms are the most important for nonprofit video. Which video content types are most engaging.

Video 344

Video Free Create FAQ 344

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 52

Action Difference Fundraising Nonprofit 52

EveryAction

FEBRUARY 8, 2023

Valentine’s Day is a great time to give your audience a little extra sugar! Send them a victory email to thank them—and let them know how this win was made possible thanks to their actions. How did they learn about your nonprofit, and what motivates them to continue to donate, volunteer, or take action?

Demonstration 192

Demonstration Impact Support Story 192

Amy Sample Ward

OCTOBER 15, 2009

Today is Blog Action Day and this year’s theme is Climate Change. What’s Blog Action Day? Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance.

Action 100

Action Change Create Environment 100

Nonprofit Tech for Good

MAY 8, 2023

With more eyes on your message, more people will be persuaded to take action and help support your mission. There’s a lot to learn from them about text marketing. In a recent Statista survey , nearly half of respondents admitted to spending an average of five to six hours a day on their phones, excluding work-related smartphone use.

Lesson 294

Lesson Marketing Amazon Adopt 294

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience.

Public 340

Public Service Script Oregon 340

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Finally, come prepared with the resources your committee members might need to spring into action. Create a Volunteer Committee.

Tips 345

Tips Fundraising Management Cancer 345

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 302

Communication Fundraising Test Hints 302

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105

Analysis Audience Test China 105

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Key criteria for nonprofits to consider when designing emails for accessibility include: Ensure that your brand colors pass ADA contrast ratio guidelines of 4.5:1

Accessibility 325

Accessibility email Practice Ratio 325

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

Audience 38

Audience Museum Classes Library 38

Double the Donation

APRIL 2, 2024

Convincing an audience to take any kind of action requires making an effective pitch. Nonprofits know this all too well. When you rely on people’s donated support to push your work forward, you must be able to confidently explain to your donors what you need, why, and what the benefit will be. A nonprofit case […]

Support 64

Support Arts Build Audience 64