Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Last week, I was in Sao Paolo for the ABCR Festival, the leading conference in Brasil for fundraising for nonprofit organizations. I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. The challenges: Explosion of online media channels. Content is king.

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Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” A data analyst on the fundraising team or a data analyst position on staff like at DoSomething ?

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Attention Data Fundraising Journal 99

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. Create a research-based fundraising strategy.

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Demographics Retention Donor Research 72

Nonprofit Tech for Good

JANUARY 3, 2012

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. It’s for this reason that Accuracy in Media made my 2012 Favorite Nonprofits list. WWF Mobile. WWF Desktop. VIDEO: How to Write in Cursive.

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Social Media Media Management Social 247

NTEN

JULY 19, 2012

For my next session, I'm covering "Findings from the 2012 Millennial Impact Report", with Derrick Feldmann from Achieve and Angela White from JGA. The survey had 6,522 Millennials complete the survey from January 1 - January 31, 2012. 41% of Millennials plan to volunteer in 2012. Email still matters.

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Report Impact Indianapolis Seattle 64

Care2

DECEMBER 14, 2012

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below. In the U.S.

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Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Channels covered included online, direct mail, telemarketing and canvassing." I will define the terms below and discuss mixing and matching below." The full report is here.

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Connection Cafe

JULY 20, 2017

Peer-to-peer fundraising or P2P fundraising is a style of fundraising where an organization recruits supporters to solicit donations from their friends and family on behalf of that nonprofit. According to the 2017 RWR 30 released in March, revenue from the top Run, Walk and Cycling events are down 8% since 2012.

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Connection Cafe

APRIL 5, 2013

Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year. What are you doing to ensure your fundraisers have the tools they need to be multi-channel in their outreach efforts?

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Measure Fundraising Benchmark Stats 40

Connection Cafe

JANUARY 4, 2012

My predictions and recommendations are based upon working with nonprofits large and small, from following global technology and marketing trends, and from conducting formal market research. Below are the top five predictions for the nonprofit sector in 2012. Online and new media channels will continue to extend their influence.

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Trend Articulate Nonprofit Influence 33

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. . Advocacy saw an 8.7%

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Benchmark Studies Money Raise 70

Connection Cafe

JANUARY 10, 2018

It’s hard to imagine a time when peer-to-peer (P2P) fundraising wasn’t fueled by digital platforms and online communications tools. Instead of directing donors to paper pledge forms, fundraisers were now able to direct them to a website. The rise of online fundraising tools did not significantly alter the potential donor audience.

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Game Facebook Change Fundraising 29

Nonprofit Tech for Good

AUGUST 16, 2019

Next up is Flywheel ( now part of WP Engine ) which has been around since 2012. Resources Deluxe – their blog, ebooks, help docs, and design trends are seriously useful and well designed resources that any nonprofit marketing team should check out. . Pay annually and you’ll get 3 months free. 2) Flywheel :: getflywheel.com.

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WordPress Hosting Websites Web 247

Connection Cafe

MARCH 4, 2019

The last three years, in particular, have shown how online giving continues to be a growth engine for fundraising in the nonprofit sector. Since 2016, online fundraising has grown 17% among nonprofits in the United States. of total fundraising revenue. Do not confuse the channel of engagement with the channel of the transaction.

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Online Giving Offline United States 36

Connection Cafe

SEPTEMBER 6, 2017

To put that in perspective, the year before the first #GivingTuesday in 2012, there were just $6.6 Let’s continue the trend of YoY Giving Tuesday growth ! What channels will you use to engage your donors? Create a detailed plan and schedule for all of your communication channels: Changing website banners.

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Campaign Create Giving Org 48

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As nonprofits gear up for their campaigns in the coming year, don’t look to social media as a fundraising funnel. ”

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Social Media Raise Money Media 78

Care2

MARCH 12, 2012

The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community. This video is what we believe to be the first part of a multi-pronged approach for their 2012 campaign to lobby the U.S.

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Video Change Reddit Uganda 72

Givinga

NOVEMBER 14, 2018

Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ The event is only 6 years old, but it’s grown a lot in that time.

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Campaign Giving Philanthropy Charity 49

Connection Cafe

DECEMBER 3, 2015

million in online donations on #GivingTuesday 2015 and this surpassed all prior years since the movement began in 2012. GivingTuesday 2015 certainly reinforced the power of engaging donors across traditional, online, and mobile channels. Blackbaud processed more than $39.6

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Donation Online Blackbaud Mobile 20

Connection Cafe

DECEMBER 2, 2013

Overall fundraising revenue for 334 churches, synagogues and other faith-based organizations representing nearly $1.2 target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. After flat years in 2011 and 2012, giving to religion has grown slightly in 2013.

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Organization North Carolina Blackbaud Dallas 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Make sure that you good internal system for sharing any updates that might come in through fundraising office or other school connections. Celebrate the Accomplishments of Individuals in Your Alumni Network.

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Practice Tips Social Meme 107

Connection Cafe

JANUARY 15, 2015

47% of nonprofits generated the same or less revenue in 2013 compared to 2012. Fundraisers believe in technology, but often lack it. 4 out of 5 fundraisers feel that better technology leads to fundraising success. Nonprofits who accept online donations are 24% more likely to have increased fundraising revenue last year.

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Work Nonprofit Adopt Method 20

Care2

APRIL 6, 2011

How will this all play out in 2012? ?. While 1/3 of survey respondent’s say they prefer online tools for advocacy, 49% say they get their news the old fashion way – major national newspapers.

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Student Houston Advocacy Survey 74

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

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Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

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Advocacy Social Media email Online 44

Connection Cafe

JULY 5, 2017

It has been described as the ladder of engagement, and has been used to famous effect by the Obama campaign in 2012. Publish and republish content in multiple formats and channels. Keep up with trending topics and conversations that happen in other communities. Search for relevant and trending hashtags to jump into a discussion.

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Websites Strategy Content Nonprofit 37

Nonprofit Tech for Good

MAY 18, 2013

Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Chapter 5 :: Introduction to YouTube Channels.

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Social Media Social Chapter Media 269

Nonprofit Tech for Good

MAY 18, 2013

Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Chapter 5 :: Introduction to YouTube Channels.

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Social Media Social Chapter Media 214

Amy Sample Ward

MAY 6, 2012

—– The first week of April was like an annual family reunion for the nonprofit technology community as the 2012 Nonprofit Technology Conference (NTC) converged on San Francisco. Similarly, Common Knowledge’s Jeff Patrick tackled highlights from recent research for online fundraising and social network use by nonprofits.

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Conference NTC Technology San Francisco 197

Nonprofit Tech for Good

OCTOBER 22, 2012

Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Chapter 10 :: The Future of Fundraising is Mobile.

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Social Media Social Chapter Media 260

sgEngage

DECEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Why Apple isn’t the Nonprofit App Grinch Posted by Steve MacLaughlin on December 10th, 2010 Nonprofit social media expert Beth Kanter isn’t happy with Apple at the moment. Mobile is going to be a huge channel.

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Trend Nonprofit Blackbaud Aggregator 75

sgEngage

DECEMBER 30, 2011

It’s an honor that they decided to pick a comment that I posted in response to this article about online fundraising. There’s a lot of talk about who gets credit for online giving and what really is online fundraising — but what it all boils down to is a silo problem. Resolved: No Fundraising Silos.

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Offline Channel Org Chart 62

Connection Cafe

AUGUST 4, 2014

Best Interactive Campaign – Heifer International – Heifer International needed to develop a fundraising campaign that would stand out among others and engage donors during the busy 2012 holiday season. Read the case study. Read the case study. Read the case study.

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Case Study Syria Award Nashville 45

Connection Cafe

MAY 6, 2013

The session was based on an initial three-part fundraising series (see posts: #1 , #2 , #3 ) late last year in preparation for year-end giving. Our analytics team looked at Convio Luminate Online email performance data from 2009-2011 to identify trends for organizations to enhance their existing year-end fundraising efforts.

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Program Online Test Mobile 39

Connection Cafe

JANUARY 1, 2014

This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. Here are some insights, trends, and the complete list of email subject lines. Contrast this trend with commercial email which has the most opens after 12pm and the highest activity between 2pm and 5pm.

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email South Carolina Fundraising Gift 46

Connection Cafe

OCTOBER 7, 2013

Here are the other winners of Nonprofit Impact Awards: Best Interactive Campaign – Heifer International – Heifer International needed to develop a fundraising campaign that would stand out among others and engage donors during the busy 2012 holiday season. Read the case study. Read the case study.

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Case Study Syria Blackbaud API 41

Nonprofit Tech for Good

JULY 28, 2013

Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns. What The Trend :: whatthetrend.com. An online database of what is #trending on Twitter with user-generated definitions of related hashtags. To see a live example, view the Wibbitz Demo.

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Free Mobile Nonprofit Map 280