Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

Websites 115

Websites Nonprofit Audience Mobile 115

Nonprofit Tech for Good

MAY 14, 2023

1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing. To begin, create a Bing Webmaster Tools account and add your nonprofit’s website. Submitting your website now could reap significant SEO benefits in the coming years.

Tools 246

Tools Grant Google Search 246

DNL OmniMedia

NOVEMBER 22, 2022

While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences.

Google 52

Google Results Websites Grant 52

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking.

Action 253

Action Practice Tips Seattle 253

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

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Test WordPress Plugin Tools 100

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Website Lead Generation Forms. From a testing perspective, on-platform forms require multiple.

Generation 52

Generation Platform Websites Test 52

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

Websites 52

Websites Alternative Nonprofit Conversation 52

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Are you sure?

Rate 134

Rate Content Conversation Test 134

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. How are these folks getting to your website? Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Create 169

Create Strategy Associations Registration 169

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. Let’s begin.

Websites 52

Websites Donor Strategy Demonstration 52

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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Donor Track Facebook Campaign 278

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

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Practice Fundraising Guide Channel 235

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs.

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email Marketing Test Mail 104

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. 5) Neon :: neoncrm.com.

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Relationship Software Management Pledge 233

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

Personal 100

Personal Test Demographics Analytics 100

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Use Your First-Party Data When you talk about remarketing to an audience, a lot of folks may think you just mean website remarketing or remarketing to a customer list. 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Improve Your Online Donation Process How many people visit your website every month? Website usability data suggests that users often make judgments about a web page within the first few seconds of landing on it.

Donor 90

Donor Social Media Websites Content 90

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Testing – You can always run an A/B test to see what is working best.

Analytics 169

Analytics Marketing Taxonomy Module 169

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? That said, we’ve compiled a few resources that might help you think through your next website redesign. Wireframes: Wireframes take your website from subjective to objective. Remember, your website is not just a pretty picture.

Design 247

Design Web Guide Slides 247

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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Test Donation Hints Webex 33

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

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Twitter Practice Social Media Nonprofit 343

Media Cause

APRIL 22, 2022

Whether you like them or not, adding a popup form to your website can be a great way to encourage a visitor to engage with your organization. Minimize links to websites other than your own in your email marketing. Test, and Test Again. Popup Forms. Great, try using the text ‘Sign the Petition’ on your button.

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email Practice Marketing Test 52

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. You or your marketing agency may conduct interviews with target audience members, share surveys, create audience personas, perform A/B tests, and more. Performing audits.

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M+R

DECEMBER 13, 2022

Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up! Testing changes to your donation form to improve conversion rates.

Fundraising 82

Fundraising America United States Track 82

Media Cause

JULY 23, 2021

For structured snippets, add four values to each header, but be sure you have enough content on your website for at least two values. RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. Plus, doing so will increase your conversion rates significantly.

Google 52

Google Grant Headline Tips 52

Media Cause

FEBRUARY 28, 2022

Website or Dedicated Landing Page: Cons: It makes for a poor first step in a user journey since unless folks are actively searching for information, they likely won’t stumble across it. If it’s on your proper website, not a dedicated landing page, the bounce rate might increase with other shiny objects on the site. .

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Content Test Student Audience 105

EveryAction

SEPTEMBER 20, 2016

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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Metrics Social Media Measure Media 100

Care2

MAY 16, 2011

During Care2's latest webinar Your Website Doesn't Matter , Why Email Still Rules Online Fundraising panelists Lauren Miller of Blue State Digital and Dionna Humphrey of Greenpeace USA discussed tactics they have used to engage their email list and turn prospects into donors. Care2 Expert Webinar: "Your Website Doesn't Matter!".

Websites 66

Websites Rate Test Benchmark 66

Bloomerang

NOVEMBER 8, 2023

” If you want to test your message on me, email me your draft and I’ll give you feedback. According to a study by Campaign Monitor , adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%. Use a 90-second video in your social media or emails.

Strategy 59

Strategy Social Media Rate Gift 59

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

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Giving Retention Metrics Demographics 122

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. What is it? Top Content.

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Report Web Analytics Comparison 251

TechImpact

MARCH 19, 2014

To drive traffic to your website? Keeping this in mind that 51% of all emails were opened on mobile devices in 2013 while designing your newsletter template will increase interaction rates, open rates and click through rates. Test the email on different browsers and devices. Are you just looking to raise awareness?

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Newsletter Spam Template Nonprofit 247

sgEngage

APRIL 10, 2023

Start testing your outreach plans. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Start testing your outreach plans. Your website. Get a head start on prospect research.

Demographics 78

Demographics Retention Donor Research 78

sgEngage

JANUARY 30, 2024

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You’ll further test and refine the tool over time the more you use it to support your fundraising.

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Tools Donor Fundraising Survey 92