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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking.

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Are you sure?

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Does My Nonprofit Need a New Website?

Allegiance Group

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

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75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

For structured snippets, add four values to each header, but be sure you have enough content on your website for at least two values. RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. Test time-specific (day, month, year, time of day, etc.)

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. You will want to be sure you have a typeface that works nicely as a headline and another for body text. You also want to include any style decisions.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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