Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

For giggles, I posted after business hours and noticed an uptick in comments. In the comments, Debra Askanase pointed to her post that detailed the study’s findings in the research study. Laura Lee Dooley posted the link to full study. Jo Johnson over at the London Symphony is a master of this technique.

Research 128

Research Facebook Test Studies 128

Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI. Measurable: Ensure your goal is measurable to track progress and success.

Guide 52

Guide Fundraising Mail Metrics 52

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. This allowed Stacey and the team to have real-time access to detailed metrics, making it possible to revise the messages & tactics on the fly.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters!

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ). Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder. … Read More

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. One of the case studies I shared was about NTEN’s recent social fundraiser to raise scholarship money for NTC conference attendance.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. There are some new third party analytic tools.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.     If you want follow web metrics bloggers, check out this list form All Top. 

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. This is a technique for testing two or more versions. (2)

Analytics 94

Analytics Web Screencast Metrics 94

Eric Jacobsen Blog

OCTOBER 9, 2023

Filled with relatable case studies from top-performing individuals and companies—including Tim Cook, Starbucks, and Microsoft—Briceño lays out crisp, clear tactics for constant learning that will take your team to the next level and create a culture of high performance. All too often, it just leaves us exhausted.

Learning 93

Learning Free Reflection Model 93

Tech Soup

JUNE 13, 2017

A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. Those decisions are based on hundreds of different metrics. The 2017 Nonprofit Email Deliverability Study. Email Deliverability Defined.

email 59

email Spam Nonprofit Registration 59

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Segment donors.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The results of two new research studies about nonprofits and adoption of social media were released this week. Measure social media with key metrics for visibility, engagement and advocacy . Do you think social media is a waste of time for your organization or a technique in the early stages that needs more time to mature? .

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Hadyon suggests not calling it posting, but planting seeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. I’d love to see a survey of nonprofit measurement practice that quantifies this.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. The design incorporate many interactive learning techniques to ensure that participants were actively learning and sharing, and not falling asleep! Advocates get better at communications – proactive/planning, partner engagement, message discipline. Written social media policy. Written social media plan.

Network 97

Network Build Learning Strategy 97

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. If you’re interested in learning more about how you can improve your email deliverability download our full study here.

Benchmark 62

Benchmark Digital Trend Report 62

Givinga

FEBRUARY 26, 2019

Below are the major pieces of functionality and customization techniques businesses should look for to increase profits. For example, a Gallup study of over 200 organizations found that businesses with engaged employees were 22 percent more profitable and 21 percent more productive². Donation Tracking and Impact Reporting.

Profit 45

Profit Software Benchmark Student 45

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. Ymca of Metro Chicago Facebook Case Study. Digital IQ Public Sector Benchmark.

Measure 101

Measure Social Media Media Benchmark 101

Top Nonprofits

NOVEMBER 3, 2021

Studies show that in 2019 alone, corporations gave over $21 billion to nonprofits. Volunteer profiles are an important volunteer management tool , giving each of your volunteers their own dedicated space where their information can be stored and studied. Overall program productivity and growth are both easily viewable within a report.

Volunteer 52

Volunteer Profile Survey Track 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Create A World Fusion Curriculum.

Pakistan 111

Pakistan NGO Network Exercise 111

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. It's also shockingly economical and far more effective than traditional marketing techniques. Use metrics, and when you can't, stay rigorous.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. As part of my learning journey to put these ideas into practice, I’m integrating visual techniques into my facilitation repertoire. Two things I did.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Pepsi has yet to show the world they get social marketing. Cultural mismatch.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need annual reports, or will monthly reports suffice? Does the data need to be exportable?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Next Bruce Lesley gave a virtuoso case study of how he uses Twitter to curate news articles and resources related to children’s issues. California Public Policy Director Judy Darnell offered a case study how she got started simply on Twitter. Learning and Metrics. Ashley is definitely a curator of metrics.

Social Media 97

Social Media Training Train Network 97

CauseVox

APRIL 29, 2021

Study Past Fundraising Trends. These strategies should also have specific metrics and/or KPIs associated with them to measure their success. You now have a deep, thorough understanding of your goals, strategies, the resources you have to meet those goals, and some techniques that worked in the past. And by what time frame?

Calendar 98

Calendar Template Guide Fundraising 98

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Draw conclusions that serve as a starting point for new hypothesis – Did a new technique work well? Google Analytics content experiments.

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Social media data is not linked to higher level organizational results or mission-driven goals across programs. In addition to weekly check-ins, the organizational dashboard includes key performance metrics related to goals as well as more detailed metrics.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

DECEMBER 15, 2017

According to a recent study done by Accenture, 55% of Americans surveyed said they would give more time and money to nonprofits if they made their communication with them more personal. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Make it personal.

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

Here’s the different formats and some pointers on when and how to use them for reporting on your social media metrics and data. Use the scale if all you want is a quick study of relationships, but use the numbers if they are important to your message. The example of above is the percentage of gender for total audience. .”

Chart 105

Chart Comparison Data Measure 105

Top Nonprofits

DECEMBER 23, 2021

Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. Make sure to adjust your staff training as necessary, to keep up with changing trends and ensure your team is ready to launch innovative fundraising ideas and techniques.

Raise 52

Raise Tips Fundraising Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

While there has been some excellent conversations in the past fews months, particularly the Netsquared ThinkTank , I haven't seen a lot of nonprofit case studies that share real life experience with measuring results from social media strategies. So for my panel, I thought why not a case study slam, a play on the poetry slam format.

NTC 50

NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your key metrics for success? What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI. using social media tools.

Florida 50

Florida ROI Metrics Social Media 50